Parks Associates

Latest Insights

04/29/2025

Parks Associates: New service models emerge for smart home ecosystem

04/22/2025

Parks Associates: Less than 10% of security system owners reported purchasing their system within the past 12 months

04/10/2025

Parks Associates delivers critical end-user market data for consumer and SMB insights at Wi-Fi World Congress USA 2025

04/08/2025

Parks Associates: 71% of US home-internet households report receiving their router/gateway from their internet service provider

04/02/2025

Parks Associates: 72% of multifamily owners and operators report planning upgrades for smart building solutions, especially access control, in the next 12 months

03/12/2025

Parks Associates: 19% of US internet households subscribe to ESPN+, and 10% subscribe to NFL+

03/10/2025

Smart tag adoption rises to 12% in US internet households, up from 7% in Q3 2022

02/26/2025

Market opportunity for custom integrators identified at 129,000 K-12 schools and 5,900 universities and colleges, 29 million apartments and 10 million condominiums, and 62,500 hospitality properties

02/20/2025

Parks Associates: 13.5 million households in the US are renting a single-family home

02/04/2025

Parks Associates: 56 million (46%) US internet households are Cord Cutters, and 12% are Cord Nevers

01/09/2025

Parks Associates: CES highlights innovation as US regulatory market set to shift in 2025

01/02/2025

Parks Associates: Video doorbells have a 71% service attach rate, one of the highest among smart home devices

12/18/2024

Parks Associates: ARPU for double-, triple-, and quad-play home service bundles shows an increase in 2024 compared to 2023

12/05/2024

Parks Associates: Apartment residents consume more digital content than residents in condos or single-family homes

11/21/2024

Spending on standalone mobile phone, internet service, and pay TV increased again in Q3 2024

11/13/2024

Parks Associates: 32% of multifamily owners and operators plan on deploying, upgrading, or replacing EV charging stations within the next 12 months

11/12/2024

Parks Associates releases top 10 list of US SVOD services with Prime Video, Netflix, and Disney+ in top three positions

10/31/2024

Multifamily properties are deploying electronic access control systems to meet expectations and enhance security

10/23/2024

Parks Associates: Pro-install is stronger in summer for smart home solutions; retail sales expected to increase for holiday season

10/22/2024

Parks Associates: More consumers of leading streaming services now opt for basic tiers with ads over more costly, ad-free premium tiers

04/30/2025

Younger Sports Fans Shift Viewing Habits, Creating New Opportunities for Streaming Services

04/29/2025

Seasonal Churn Challenges Sports Streaming Services Despite High Loyalty Intentions

04/28/2025

Your Hardware Is Holding You Back: It’s Time to Reimagine Home Security

04/27/2025

NFL Streaming Growth, Generational Viewing Shifts, and Churn Trends Reshape the Future of Sports Media

04/22/2025

From TV to TikTok: The New Era of Video and Advertising

04/22/2025

Roku Hits $1 Billion in Quarterly Platform Revenue

04/22/2025

Interactive TV: Social, Commerce, Sports

04/22/2025

Cloud vs. Local: The Smart Home Business Model Divide is Taking Shape

04/16/2025

Ivani joins CONNECTIONS as Event Sponsor

04/09/2025

Retrofitting in Access Control: Key Considerations

04/09/2025

Overcoming the Multifamily Slowdown

04/08/2025

Tariff Impact on the Smart Home Industry

04/07/2025

Walmart+ Members Gain Access to Free Apple Music and Apple Fitness+

03/31/2025

Groove Technology Solutions joins Smarts Spaces as Event Sponsor

03/26/2025

Smart Energy Summit Speaker Highlight: Powerley

03/25/2025

Smart Energy Summit Speaker Highlight: ConnectDER

03/24/2025

Smart Energy Summit Speaker Highlight: Renew Home

03/22/2025

NRG Joins Smart Energy Summit as Break Sponsor

03/21/2025

Smart Energy Summit Keynote Highlight: Savant

03/20/2025

Speaker Insights from SmartThings: Energy Management and Monitoring

04/12/2025

Parks Associates to share smart home device research at WiFi NOW

04/10/2025

The Smart Money: Adoption Rates on the Rise

04/09/2025

A new vacuum can alert you to incoming text messages. Why?

04/07/2025

How Hollywood’s moving from classics to a tech-driven world

04/05/2025

72% of owners and operators to upgrade smart building solutions

04/03/2025

The Transformation of Making, Storing, and Keeping Energy Reliable

04/01/2025

Streaming in 2025 Isn’t the Bargain It Used to Be

03/26/2025

Majority of US Online Households Join Energy Programs Today

03/25/2025

Wearable Tech: Safer Workplaces of the Future

03/21/2025

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

03/20/2025

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

03/18/2025

Telcos have an in when it comes to in-building AI

03/14/2025

Smart Tag Usage Grows Among U.S. Households

03/13/2025

Sports streamers are keeping more subscribers after seasons end

03/13/2025

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

03/13/2025

ESPN+ leads US sports streaming as cable sports audience shrinks

03/13/2025

US Internet Households Prioritize Utility Apps for Energy Monitoring

03/11/2025

Apple Dominates Smart Tag Market With AirTags

03/10/2025

New White Paper Offers Insights on Commercial Opportunities for Custom Installers

03/10/2025

As LA wildfires raged, these residents watched their homes burn on doorbell video

Upcoming Events

April 29

TMA Virtual Mid-Year Meeting 2025

Elizabeth Parks, President and CMO, Parks Associates, will be presenting on the "Smart Home Services – Safety, Prevention, Peace of Mind" in the TMA Virtual Mid-Year Meeting 2025 o...

May 13

CONNECTIONS

CONNECTIONS™ sessions offer a mix of market research, analysis, and industry insight. This approach is necessary to capture the complexity and see the opportunities in these interc...

June 01

Fiber Connect 2025

Elizabeth Parks, President and CMO, Parks Associates, will be speaking at Fiber Connect 2025 on the panel "Light It Up - Creating the Ultimate Smart Home" on Tuesday, June 3, 2025,...

June 11

StreamTV Show

Michael Goodman, Senior Analyst, Parks Associates, will be speaking on the panel, "Panel: Engagement Redefined: Transforming Ads into Experiences" at the StreamTV Show on Thursday,...

June 11

StreamTV Show

Elizabeth Parks, President and Chief Marketing Officer, Parks Associates, will be speaking on the panel, "PANEL: Analysts Closing Panel: Insights in Minutes: What’s Next in Streami...

June 12

Building Tech for Seniors

The market for senior-focused technologies is expanding rapidly, driven by innovations that enhance health and quality of life. This session will focus on cutting-edge developments...

June 23

Broadband Communities Summit 2025

Elizabeth Parks, President and Chief Marketing Officer, Parks Associates, will be speaking in the session, "Multifamily Town Hall" at the Broadband Communities Summit on Tuesday, J...

August 21

Consolidation & Aggregation: Transformation of Streaming Services

Streaming services are undergoing rapid consolidation and aggregation, reshaping the competitive environment. This session explores the strategic mergers, acquisitions, and partner...

August 21

Access Control and More in Multifamily: Expanding Capabilities

Access control systems are evolving, offering expanded capabilities in security and convenience for multifamily properties. This session highlights the latest innovations in access...

October 09

Smart Home Future Outlook 2030: What’s happening at CES

The smart home market is projected to reach unprecedented heights by 2030. This session analyzes the progress in smart homes, focusing on long-term technological impacts and strate...

Consumer Electronics and Entertainment

Video Services: OTT, Pay TV

Latest Insights

Upcoming Events

TMA Virtual Mid-Year Meeting 2025

CONNECTIONS

Fiber Connect 2025

StreamTV Show

StreamTV Show

Building Tech for Seniors

Broadband Communities Summit 2025

Consolidation & Aggregation: Transformation of Streaming Services

Access Control and More in Multifamily: Expanding Capabilities

Smart Home Future Outlook 2030: What’s happening at CES

Workshop & Webinar

Analysts

Tricia Parks

Founder

John Barrett

Director of Consumer Analytics

@ParksData

Yilan Jiang

Senior Director of Consumer Analytics

@YilanJiang

Elizabeth Parks

President and Chief Marketing Officer

@elizparks

Mindi Sue Sternblitz-Rubenstein

VP, Marketing

@mindisue00

Jennifer Kent

Vice President, Research

@JenniferMKent

Kristen Hanich

Director of Research

Yuting Mu

Consumer Insights Analyst I

Parks Associates

Market Research and Consulting Company

Daniel Holcomb

Senior Analyst, Smart Home Research

Tam Williams

Contributing Analyst

Michael Goodman

Senior Analyst

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store