Security Dealers Perspectives: Views from the Front Line

2025 Security Dealers Perspectives: Views from the Front Line

As consumer preferences shift and technology advances, security dealers must adapt to changing market dynamics, including increasing competition from DIY security solutions and tech giants entering the space.
This survey of security dealers, now in its 12th year, provides security dealers’ perspectives on market growth, operational priorities, and competitive challenges.

This study provides critical intelligence for security manufacturers, service providers, and investors looking to understand the shifting competitive landscape and identify opportunities for growth in the security market.

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Yilan Jiang

Senior Director of Consumer Analytics

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Jennifer Kent

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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2025 Security Dealers Perspectives: Views from the Front Line

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Yilan Jiang

Senior Director of Consumer Analytics

Jennifer Kent

Senior Vice President and Principal Analyst

Sharon Jiang

Consumer Insights Manager

Yuting Mu

Consumer Insights Analyst II

Parks Associates

Market Research and Consulting Company

Daniel Holcomb

Senior Analyst, Smart Home Research

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