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Yilan Jiang

Senior Director of Consumer Analytics

Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research across all areas of the consumer IoT, including consumer electronics, entertainment services, voice assistants, and connected home solutions. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions. Yilan leads research that provides rich insight into consumer preference and deep analysis of competitive strategies and business models.

Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.
 

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Research

Residential Security Dashboard 4Q 2024
Home Services Dashboard Q4 2024
Smart Home Dashboard 4Q 2024
Streaming Sports: The Fan Experience
Interactive TV: Social, Commerce, Sports
Smart Home Services: Safety, Prevention, Comfort
Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape
Streaming Video Market: Rise of Hybrid Models
Tech Ecosystem Dashboard: Q3 2024
Video Services Dashboard 3Q 2024
Home Security & Monitoring: Subscriber Churn and Retention
Battle of the Platforms: Assessing Connected TV Ecosystems
Managed Wi-Fi: MDU Resident Demand and Preferences
Home Services Dashboard Q2 2024
Smart Home Dashboard 2Q 2024
Ad-Based Streaming: Consumer Demand & Engagement
Residential Security Dashboard 2Q 2024
Home Services Dashboard Q1 2024
Consumer Perception and Use of Generative AI
Tech Ecosystem Dashboard: Q1 2024
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972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
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Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
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CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
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