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Yilan Jiang

Senior Director of Consumer Analytics

Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research across all areas of the consumer IoT, including consumer electronics, entertainment services, voice assistants, and connected home solutions. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions. Yilan leads research that provides rich insight into consumer preference and deep analysis of competitive strategies and business models.

Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.
 

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Research

Battle of the Platforms: Assessing Connected TV Ecosystems
Managed Wi-Fi: MDU Resident Demand and Preferences
Home Services Dashboard Q2 2024
Smart Home Dashboard 2Q 2024
Ad-Based Streaming: Consumer Demand & Engagement
Residential Security Dashboard 2Q 2024
Home Services Dashboard Q1 2024
Consumer Perception and Use of Generative AI
Tech Ecosystem Dashboard: Q1 2024
Video Services Dashboard 1Q 2024
Subscription Memberships & Bundling: Shopping, Video, Gaming, Mobile
Home Energy Management: Generation, Consumption, Demand Response
Home Services Dashboard Q4 2023
Smart Properties: The Value of IoT for MDUs
Smart Home Dashboard 4Q 2023
Residential Security Dashboard 4Q 2023
Smart Smoke and CO Detectors: Market Assessment 2024
The Viewer Journey: Navigating Streaming Options
Demand for Security Solutions: Devices, Systems, and Services
Tech Ecosystem Dashboard: Q3 2023
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