Providing market intelligence for more than 35 years

Yilan Jiang

Senior Director of Consumer Analytics

Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research across all areas of the consumer IoT, including consumer electronics, entertainment services, voice assistants, and connected home solutions. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions. Yilan leads research that provides rich insight into consumer preference and deep analysis of competitive strategies and business models.

Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.

Free Resources

Data Not Found


Home Services Dashboard Q1 2024
Tech Ecosystem Dashboard: Q1 2024
Video Services Dashboard 1Q 2024
Subscription Memberships & Bundling: Shopping, Video, Gaming, Mobile
Home Energy Management: Generation, Consumption, Demand Response
Home Services Dashboard Q4 2023
Smart Home Dashboard 4Q 2023
Residential Security Dashboard 4Q 2023
Smart Smoke and CO Detectors: Market Assessment 2024
The Viewer Journey: Navigating Streaming Options
Demand for Security Solutions: Devices, Systems, and Services
Tech Ecosystem Dashboard: Q3 2023
Security Dealer Perspectives: Views from the Front Line
Home Internet Evolution: 5G Competition and Value-Added Services
Video Services Dashboard Annual Subscription
Home Services Dashboard 3Q 2023
Video Services Dashboard 3Q 2023
Insurance Opportunities in the Smart Home
Privacy and Data Protection for Connected Devices
Residential Security Dashboard 2Q 2023