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Yilan Jiang

Senior Director of Consumer Analytics

Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research across all areas of the consumer IoT, including consumer electronics, entertainment services, voice assistants, and connected home solutions. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions. Yilan leads research that provides rich insight into consumer preference and deep analysis of competitive strategies and business models.

Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.
 

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Research

Smart Home Dashboard 2Q 2023
Home Services Dashboard 2Q 2023
Video Services: Shifting Demand
Smart Thermostat Market Assessment 2023
Video Services Dashboard 1Q 2023
Smart Lighting Market Assessment
Smart Speaker and Smart Display Market Assessment
Consumer Electronics Dashboard: Q1 2023
Broadband: New Demands and Bundling Opportunities
Smart Home Barriers: Attracting Non-users
Smart Apartments: Connectivity and Services in MDUs
Home Security User Experience: Pro vs. DIY
Security Monitoring: Business Models, Pricing, Attrition
Support Services for Modern Connected Lifestyles
Immersive Entertainment – AR, VR, and the Metaverse
Streaming Piracy Market & Ecosystem Strategies
Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models
Home Services Dashboard 1Q 2023
SMBs: Marketplace for Connectivity and IoT
Vistra Banners - EVs
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