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Broadband and Mobility

Q3 2026

Consumer Insights Dashboard

Home Services Dashboard Q2 2026

"The FCC has partially backpedaled on its changes to the Covered List, but challenges remain."
  - Kristen Hanich, Senior Director of Research, Parks Associates

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.  

Consumer Insights Dashboards present survey-based consumer research that tracks the movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

This deliverable is part of an annual service, with updates delivered quarterly. Request more information on this service.

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Executive Summary                

ISP Industry Benchmarks                                  

Internet Adoption in US Households
Market Share of Top Ten Residential Home Internet Providers
Residential Fiber and Fixed Wireless Trends: AT&T, Verizon, T-Mobile
Adoption of Services Bundled with Home Internet
Top Internet-Bundled Services

Traditional Service Metrics    

Adoption of Traditional Bundled Home Services
Home Service Subscriptions – YoY vs. QoQ
Adoption of Mobile and Internet Bundles
ARPU of Total Home Services
ARPU of Standalone Home Service
ARPU of Bundled Home Service
ARPU of Most Common Home Service Packages

Home Service Provider NPS  

Net Promoter Score by Sector – Trending (2019-2024)
Net Promoter Score of Home Service Providers
Net Promoter Score of Home Internet Providers’ Services
Net Promoter Score of Home Phone Providers’ Services
Net Promoter Score of Mobile Providers’ Services
Net Promoter Score of Traditional Pay-TV Providers’ Services
Net Promoter Score of  Professional Security System Monitoring Providers
Residential Fiber and Fixed Wireless Trends: AT&T, Verizon, T-Mobile

Appendix 

All reports are published and copyrighted by Parks Associates 1997-2026.

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