Providing Market Intelligence for 40 Years

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Broadband and Mobility

Q2 2026

Consumer Insights Dashboard

Home Services Dashboard Q1 2026

"The FCC has partially backpedaled on its changes to the Covered List, but challenges remain."
  - Kristen Hanich, Senior Director of Research, Parks Associates

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.  

Consumer Insights Dashboards present survey-based consumer research that tracks the movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

This deliverable is part of an annual service, with updates delivered quarterly. Request more information on this service.

Executive Summary

Bundling with Home Internet Service

Impact of Bundling on ISP NPS

Home Internet & Mobile Service Bundling

Net Promoter Scores by Sector

ISP Industry Benchmarks

Internet Adoption in US Households

Market Share of Top Ten Residential Home Internet Providers

Residential Fiber & Fixed Wireless Trends: AT&T, Verizon, T-Mobile

Bundled Service Adoption Among Home Internet Households

Top Internet-Bundled Services

Traditional Service Metrics

Home Service Subscription, YoY

Home Service Subscription, QoQ

Adoption of Standalone vs. Bundled Traditional Services - YoY

Adoption of Mobile and Internet Bundles - YoY

Adoption of Additional Services Among Mobile Converged Customers

Total Home Service ARPU, YoY – Bundled and Standalone Services

Standalone Home Service ARPU, YoY

Bundled Home Service ARPU, YoY

Bundled Service ARPU, by Number of Services in Bundle, YoY

ARPU of Most Common Traditional Home Service Packages, QoQ

ARPU of Most Common Home Services and Bundles, YoY

Home Service Provider NPS

Net Promoter Scores by Sector – Trending (2023-2026)

Net Promoter Score of Home Service Providers Across Industries – Q1 2026

Net Promoter Score of Home Internet Providers – Q1 2026

Net Promoter Score of Top Home Internet Service Providers: Trending

NPS of Home Internet Service Provider by Bundled Services Received

Net Promoter Score of Home Phone Providers’ Services – Q1 2026

Net Promoter Score of Top Home Phone Service Providers: Trending

Net Promoter Score of Mobile Providers’ Services – Q1 2026

Net Promoter Score of Top Mobile Service Providers: Trending

Net Promoter Score of Traditional Pay-TV Providers’ Services – Q1 2026

Net Promoter Score of Top Traditional Pay-TV Service Providers: Trending

Net Promoter Score of Home Security Service Providers – Q1 2026

NPS of Top Security System Service Providers, Trending

Appendix

All reports are published and copyrighted by Parks Associates 1997-2026.

Parks Associates
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Plano, Texas 75075 www.parksassociates.com 972-490-1113
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© Parks Associates
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