Parks Associates is supporting AI & Big Data Expo Europe. 

Join us again for AI & Big Data Expo Europe 2023 on 26-27th September at the RAI, Amsterdam. We’re set to see dozens of speakers from across various industries come together to discuss the latest developments in the world of AI & Big Data. It is a showcase of next-generation technologies and strategies from the world of Artificial Intelligence & Big Data, an opportunity to explore and discover the practical and successful implementation of AI & Big Data in driving forward your business in 2023 and beyond.

Parks Associates is supporting MWC Las Vegas.

Join giant industry players like AT&T Business, T-Mobile Business and Verizon Business and do business in one of the largest markets in the world. Explore new ways to network, as well as a floor full of innovation and activities and entertainment around the clock. Discover the themes and topics around 5G Acceleration, Enterprise Mobility, Age of AI and Digital Everything, that are shaping our industry and creating a brighter future.
 

Eric Sorensen, Director, Streaming Video Tracker, Parks Associates, will be speaking at the Cynopsis' Big TV Conference 2023 as a panelist on the panel "Feel the Churn: Strategies for Boosting Subscriber Engagement" at 3:25 pm EDT September 28, 2023.

Viewers report the process of finding something to watch is a bigger issue than the cost of their video services, according to a study from TiVo. Yet keeping viewers subscribed means keeping them happy, so finding a solution to the content discovery headache is essential. Hear about the features some services are employing to attract new subs and reduce churn.

2023 has become a year of both expected and surprising twists. Whether they’re specific to the media business or part of the bigger picture, Cynopsis’ two-day Big TV Conference offers senior executives the chance to find actionable solutions. Thought leaders from networks, agencies, brands, tech and research companies will share cutting-edge strategies for achieving, maintaining and measuring success.

Smart Spaces, hosted by international research firm Parks Associates, brings together property owners, building managers, and technology leaders to discuss the innovations in the multi-dwelling and hospitality environments. The event features consumer research, informative session, and networking opportunities for building executives, service providers, and hardware, middleware, and software providers enabling the next generation of solutions for the consumer, MDU, and public spaces.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Elizabeth Parks, President and Chief Marketing Officer, Parks Associates, Jennifer Kent, Vice President, Research, Parks Associates, and Eric Sorensen, Director, Streaming Video Tracker, Parks Associates will be speaking in the Webinar - State of the Market: Streaming Video Services on October 18, 2023 at 1 PM CT

Ad-supported streaming services are now the fastest-growing business model in streaming; 31% of US Internet households reported watching an ad-supported AVOD or FAST service in the past month, compared to just 18% in 2018. 41M US broadband households are projected to watch ad-based OTT video services in 2023.

As streaming services mature, there are new opportunities everywhere, including the rural market. Consumers are still experimenting with services - the average annualized subscriber churn rate for streaming video services is 47% and the top driver of service cancellations is the desire to save money. Parks Associates consumer research shows that 29% of US internet households report canceling a service to save money. This webinar highlights the latest developments in streaming including touching on the very competitive broadband market. Join and hear from the Parks Associates team on the latest in streaming services, including smart TV and streaming media adoption, updates on sports streaming services, and market shifts. This research webinar highlights the Streaming Market Tracker services including insight on service models, pricing, content acquisition, and partnerships in the OTT market.