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Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. int...

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of...

VIDAA TV OS ready to compete against Roku, Amazon in US

Executives now want to replicate some of that success in the United States, though they know it will...

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards hom...

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be...

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