In The News

Monday, November 28, 2022

Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution

Parks Associates has updated its Residential Security Tracker, assessing the residential security market as well as offering insights on expansion into the MDU market. Consumer research reveals that nearly 40% of US internet households owned some sort of security solution in Q2 2022. 7% of US internet households own a network camera or video doorbell but no security system.

“Together, these smart home products add to the market for security solutions, as millions of househo ...read more

Monday, November 28, 2022

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet households subscribed to nine or more services in Q1 2022, according to Parks Associates. The streaming device market is maturing rapidly as a result.

Parks Associates’ research reveals that 55% of US broadband households now own a smart TV. Additionally, 58% of those househol ...read more

Monday, November 28, 2022

Interest in Smart Energy Solutions Growing Among Consumers

It turns out that interest isn’t just related to professionals and government officials. Consumers too, perhaps spurred by discussions around the topic, are becoming more invested in smart energy devices. Once a focus of comfort, such as with smart thermostats, consumers are now gravitating towards these products for their energy savings as well, according to a new Parks Associates whitepaper.

Parks Associates research shows 45% of broadband households made energy-saving re ...read more

Thursday, November 24, 2022

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States.

From the article "What I’m thankful for in sports media" by Jeff Agrest.

Wednesday, November 23, 2022

Being Smarter About Smart Home Alarms

But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associates) the residential system market penetration has soared to 36% of U.S. homes.

From the article, "Being Smarter About Smart Home Alarms" by Scott Goldfine.

Monday, November 21, 2022

Search glitches at Roku, Amazon frustrated 'Yellowstone' fans

Roku and Amazon are two of the four major streaming platforms in the U.S. and command about 80% of the domestic streaming market, according to data reported by Parks Associates that was shared with Fierce Video in October. 

From the article, "Search glitches at Roku, Amazon frustrated 'Yellowstone' fans" by Matthew Keys.

Friday, November 18, 2022

Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money

Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a bunch of digital video viewers are already clicking on a good number of the TV ads they're seeing.

Consumer-technology market research outfit Parks Associates reports that 23% of ad-supported streaming video watchers "often" click on a video ad they see injected into their progr ...read more

Wednesday, November 16, 2022

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached nearly five hours per week in 2022, compared to less than two hours per week in 2018.

From the article, "Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households" by ERIK GRUENWEDEL.

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