In The News

Wednesday, May 12, 2021

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Parks Associates.

 

From the article "Why Cell Phone Service From Your Cable Company May Make Sense" by Octavio Blanco. 

Monday, May 10, 2021

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is a highly-valued feature for smart appliance owners, with more than one-fifth of those who own or intend to purchase various smart appliances rating voice control as one of the most appealing features of the appliance,” said Patrice Samuels, senior analyst, Parks Associates.

From ...read more

Monday, May 10, 2021

Roku Reports 79% Jump in Revenue in Latest Quarter

Consumption of at-home streaming-video entertainment has boomed in the past year as consumers have diverted more time and money to platforms such as Roku. It is the leading streaming-video player, with about 38% of the U.S. market, according to research firm Parks Associates.

From the article "Roku Reports 79% Jump in Revenue in Latest Quarter" by Patience Haggin and Kimberly Chin. 

Friday, April 30, 2021

Roku Drops YouTube TV App in Carriage Dispute

Roku and other streaming-device makers have become the streaming era’s gatekeepers, and spats with streaming services and live-TV internet bundles echo the carriage disputes between cable carriers and their channels. Roku is the largest streaming-device maker in the U.S., accounting for 38% of the U.S. streaming-media player market, according to research firm Parks Associates

From the article "Roku Drops YouTube TV App in Carriage Dispute" by Patience Haggin

Wednesday, April 28, 2021

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to find this balance of, where do I capture the lion’s share of ad dollars and viewership in traditional, combined with trying to gain this emerging piece in streaming,” says Steve Nason, research director for Parks Associates.

From the article "Streaming Wars Casualties: Cable TV Ch ...read more

Monday, April 26, 2021

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.

 

From the article "Will the box office ever come back?" by Brian Cool ...read more

Monday, April 26, 2021

XR Technologies and Trends: Pandemic ushers in immersive experiences

Likewise, a majority of adults in South Korea, the UK, and the US found the idea of subscription-based VR and AR at least somewhat appealing, according to a January 2020 Nokia poll conducted by Parks Associates. 

From the article "XR Technologies and Trends: Pandemic ushers in immersive experiences" by Insider Intelligence. 

Thursday, April 22, 2021

Report: 40% of subscribers to services like Netflix and Spotify share account passwords

Marketing consultants Parks Associates predict that account sharing will amount to $12.5 billion dollars in losses for pay-TV companies in 2024, up from $9.1 billion in 2019.

From the article "Report: 40% of subscribers to services like Netflix and Spotify share account passwords" by Dan Gentile.

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