In The News

Monday, February 12, 2018

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months, adding that people who have SVOD subscriptions also have some form of pay TV service.

Sappington said the fastest segment among video consumers are households that are taking two, three and four services, so they aren’t averse to paying for content, they just don’t want to ...read more

Thursday, February 08, 2018

CuriosityStream Now Available on VIZIO SmartCast TV(SM)

With the integration of the CuriosityStream app into the VIZIO SmartCast TV platform, users can watch CuriosityStream's most popular and binge-worthy shows including the Emmy® award-winning series Stephen Hawking's Favorite Places and David Attenborough's Light On Earth directly on their VIZIO SmartCast displays.

Connected TV platforms are key to the television entertainment revolution. A recent report from research firm Parks Associates shows 46% of homes with broadband in ...read more

Tuesday, February 06, 2018

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, while roughly 20 percent of people enjoyed using them for tasks like accessing a calendar and searching for recipes.

From the article "Apple’s HomePod Has Arrived. Don’t Rush to Buy It." by Brian X. Chen.

Friday, February 02, 2018

YouTube TV added to Roku and Apple TV

With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTube TV’s bring your own device strategy. The more pricey Apple TV will bring in far fewer new homes, but still an essential compontent in the product’s rollout.

From the article "YouTube TV added to Roku and Apple TV" by Julian Clover.

Thursday, February 01, 2018

Consumer Interest for In-Home Personal Emergency Service on the Rise, Survey Says

According to new research from Parks Associates, 40% of consumers with broadband in the United States would purchase at least one home-living service for themselves, including one-third who are interested in a service that alerts family members during an emergency.

From the article "Consumer Interest for In-Home Personal Emergency Service on the Rise, Survey Says."

Thursday, February 01, 2018

#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005

DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digital Living” report, 52 percent of U.S. households with home networking use Wi-Fi while 50 percent use Ethernet. In Canada, only 32 percent of households with home networking use Wi-Fi, while 43 percent use Ethernet and 26 percent were unsure which technology they use.

From the ar ...read more

Monday, January 29, 2018

2018 Residential Market Report: Keys for Security Dealers to Conquer the Connected Home

Completed at year-end, 2017 marked the fifth year Security Sales & Integration has partnered with Parks Associates on the publication’s annual Residential Security Market Report. The results and trends lend clarity as to what to expect moving into the New Year.

From the article "2018 Residential Market Report: Keys for Security Dealers to Conquer the Connected Home" by Scott Goldfine.

Thursday, January 25, 2018

Where Is 8K Going After CES?

The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy research released by Parks Associates, 50 per cent of US broadband households say they intend to buy a smart home device within the next 12 months.

From the article "Where Is 8K Going After CES?" by Steve May.

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