Parks Associates

Latest Insights

01/06/2026

Sixty-one percent of US internet households use their smart TV as the primary streaming device

12/30/2025

Parks Associates announces its annual Top Leaders in Technology list for 2025

12/16/2025

Total subscription TV and video revenue will rise from $186.5 billion in 2025 to $190.7 billion in 2030

12/15/2025

Parks Associates launches new Consumer Insights Dashboard tracking AI adoption and demand for smart home and entertainment applications

12/04/2025

Parks Associates and Vivint release white paper highlighting significance of energy, security, and centralization in the smart home value proposition

12/04/2025

Parks Associates and Vivint release white paper highlighting significance of energy, security, and centralization in the smart home value proposition

11/18/2025

Eighty-six percent of Americans want to use less energy and save more on rising electricity costs

11/17/2025

Forty-one percent of apartment renters expect their internet service will be ready-to-go at move-in

10/29/2025

Parks Associates examines edge AI innovations in evolving IoT ecosystem

10/28/2025

Nineteen percent of US internet households have professionally monitored systems, while 7% pay for non-professional services like alerts and video storage

10/07/2025

Cloud AI video solutions drive scalability and efficiency in security monitoring, according to Parks Associates

10/01/2025

Amazon smart speakers now account for 60% of all smart speaker purchases

09/23/2025

Nearly one in five multifamily residents with home internet receive gigabit or faster download speeds

09/03/2025

Smart home complexity boosts demand and opportunity for professional integration and services, according to Parks Associates research

08/14/2025

Fifteen percent of US internet households use a paid AI application, and 75% of those paying for generative AI apps today are willing to pay for a smart home AI service

08/13/2025

Market for smart thermostats will reach unit sales of 8.1 million in 2030, with annual revenues exceeding $1.1 billion

08/07/2025

Parks Associates estimates approximately 13 million new US internet households have entered the smart home market since 2020

07/30/2025

Parks Associates finds that half of apartment residents are worried about community safety

07/24/2025

Parks Associates: 33% of US internet households subscribe to a direct-to-consumer sports-specific streaming service

07/15/2025

Parks Associates: Up to 52% of consumers are willing to pay a monthly fee for an AI smart home assistant that offers security, convenience, and automation use cases

01/22/2026

Hardware Isn’t the Differentiator Anymore

01/21/2026

Google TV and Samsung Signal the Next Phase of the Smart TV Platform War

01/20/2026

The OS Layer Is Where the Smart TV Wars Are Being Won

01/16/2026

Smart TVs, Data, and the Fight for Viewer Economics

01/15/2026

Google Gemini Brings Creation and Interactivity to the TV

01/15/2026

Why Wi-Fi 7 Is Becoming a Strategic Imperative for Video Platforms

01/14/2026

What Amazon and Google’s Moves Say About the Future of Voice

01/13/2026

Control the AI, Control the Ecosystem

01/04/2026

How Bundled Connected Device Protection Is Becoming a Critical Layer in the Connected Home

12/17/2025

Calix joins CONNECTIONS™ 2026 and Smart Spaces 2026 as a Sponsor

12/05/2025

Ensure Protect joins CONNECTIONS™ 2026 and CONNECTIONS™ Summit at CES 2026 as Event Sponsor

12/04/2025

TechSee joins CONNECTIONS™ 2026 as Platinum Sponsor and CONNECTIONS™ Summit at CES 2026 as Event Sponsor

12/01/2025

ROCiQ joins CONNECTIONS™ Summit at CES 2026 as Event Sponsor

11/26/2025

Smart Home Value Stack: Energy, Security, Intelligence - New White Paper in Partnership with Vivint

11/20/2025

Matter 1.5 Brings Cameras Into the Standard and Resets the Stakes for Smart Home Monetization

11/18/2025

Plume joins CONNECTIONS™ 2026 and CONNECTIONS™ Summit at CES 2026 as Event Sponsor

11/13/2025

From Hulu’s Surge to Disney’s Super App: The Next Phase of Streaming Growth

11/13/2025

Rebundling of Streaming: How Broadband Partnerships Are Reshaping Video Entertainment

11/13/2025

Telecom Design joins CONNECTIONS™ 2026 and CONNECTIONS™ Summit at CES 2026 as Event Sponsor

11/12/2025

Johnson Controls joins CONNECTIONS™ Summit at CES 2026 as Reception Sponsor

01/07/2026

Amazon Brings Alexa+ to the Web as AI Competition Heats Up

12/22/2025

The Smart Money: Residential Security Continues Market Shift

12/18/2025

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

12/18/2025

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

12/18/2025

Amazon Puts Conversational AI Into Ring Doorbells

12/17/2025

Forecast: US subscription TV revenue at $190.7bn in 2030

12/16/2025

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

12/16/2025

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

12/03/2025

Samsung Raises Foldable Ante With Galaxy Z TriFold

11/26/2025

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

11/26/2025

Comcast’s StreamSaver bundle ups price to $18 a month

11/22/2025

5 Things to Know: November 22

11/21/2025

CuriosityStream boosts revenue by licensing IP to train LLMs

11/20/2025

Connectivity Becomes a Must-Have for Today’s Renters

11/20/2025

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

11/19/2025

Streaming services with ad-supported plans outpace ad-free tiers

11/19/2025

4 ways to rethink home for a new generation

11/17/2025

Vivint Introduces HomeProtect and HomeProtect Pro, Empowering Everyone to Live in Safer, Smarter, More Efficient Homes

11/17/2025

Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN

11/17/2025

Understanding Renters’ Connectivity Expectations in Apartments

Upcoming Events

February 02

DTECH®

Parks Associates is an event partner of DTECH® 2026. DTECH® is the leading annual transmission and distribution event that addresses technologies used to move electricity from t...

February 02

PLMA & SECC: Symposia on DERs and Customer Engagement

Daniel Holcomb, Senior Analyst, Smart Home Research, Parks Associates will be moderating the session, "AI at the Utility: Friend, Foe or Just Fine for Consumers?," on February 2, 2...

May 05

CONNECTIONS: The Premier Connected Home Conference

Parks Associates will host the 30th annual CONNECTIONS™ May 5-7, 2026, at the Hyatt Regency Santa Clara. CONNECTIONS™: The Premier Connected Home Conference is an executive con...

Workshop & Webinar

February 12

S.O.S. State of Streaming

Analysts

Tricia Parks

Founder

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John Barrett

Director of Consumer Analytics

@ParksData

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Yilan Jiang

Senior Director of Consumer Analytics

@YilanJiang

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Elizabeth Parks

President and Chief Marketing Officer

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Mindi Sue Sternblitz-Rubenstein

VP, Marketing

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Jennifer Kent

Senior Vice President and Principal Analyst

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Kristen Hanich

Senior Director of Research

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Yuting Mu

Consumer Insights Analyst II

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