Register

I agree with the Privacy Policy

In The News

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

July 25, 2025

Cord Cutters News

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity.

Research from the study gives depth and insight into the good, bad, and glitchy aspects of sports streaming in 2025, and how the live sports-streaming landscape is experiencing a seismic shift.

According to the new research, 43% of U.S. internet households identify as “Sports Viewers,” and 40% of them now watch games exclusively via streaming services. As traditional broadcast models give way to direct-to-consumer (D2C) offerings, the live sports streaming market has never been more vibrant or more challenging.

“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” said Michael Goodman, Senior Analyst, Parks Associates.

From the article, "Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only" by Raymond McCain

Previously In The News

White paper examines impact of smart energy management

A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...

Sports streaming pain points revealed in report

A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...

New Study Reveals the Good, Bad, and Glitchy of Sports Streaming in 2025

According to a new report from wireless video innovator InterDigital, Inc. and research firm Parks Associates, more than half of sports viewers hit frustrating roadblocks like buffering, lag, and poor...

1
2
3
4
5
6
7
8
9
10
...
742
743
›