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Amazon's Ring Unveils Home Security Drone, Roving Guard Cam

Daniel Holcomb, a senior analyst for smart home research at Parks Associates, a consumer technology research firm in Addison, Texas, pointed out that the security market had seen slower growth in the years leading up to 2026. Traditional security providers spent those years working to retain customers, win customers from competitors, and generate more revenue per user.

"Video devices have competed with traditional security systems and have both challenged traditional security providers and provided opportunities for new growth outside of intrusion systems that leveraged door and window sensors," he told TechNewsWorld. "However, video devices are becoming commoditized, and average prices are cratering. New form factors such as robotics-driven cameras can breathe new life into this category."

"Smart video devices are creating new pathways into home security, serving as both an entry point to and an alternative to full security systems," he continued. "Increasingly, security is becoming video-first, software-driven and proactive."

He cited Parks data that shows 27% of current security system owners owned a camera or video doorbell before purchasing their system, while 39% of system owners use video devices that are not currently integrated with their systems.

Over a third of smart video device owners without security systems say they used to own and use a security system, he added, but now just use cameras or video doorbells.

"How consumers think of security is changing, and the companies that are most successful will effectively combine video, AI, sensors, and human response into a comprehensive and reliable protection experience," he predicted.

From the article, "Amazon's Ring Unveils Home Security Drone, Roving Guard Cam" by John P. Mello Jr.

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