Providing market intelligence for more than 35 years

John Barrett

Director of Consumer Analytics

John Barrett leads Parks Associates questionnaire development and specializes in survey design that elicits accurate, insightful, and actionable data. He regularly advises companies across consumer technology markets on research methodology and business strategy and has authored dozens of industry reports. He also teaches college-level courses on research methods and other topics at LeTourneau University.

He holds a PhD in Religion, Politics, and Society from Baylor University, an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University.

Free Resources

2013: Apple's one more thing: Mac Pro, China Mobile
27% of U.S. broadband households interested in technical support for emerging connected devices such as smart TVs, DVRs, and thermostats
Over one-half of Apple iPhone 4S users satisfied with Siri and 37% want Siri-style voice command for TV
Apple challenges Google's dominance in smartphones as new iPhone 5 nears release
Consumers Will Purchase Apple iPad Over Kindle Fire This Holiday Season
2Q 2013 Mobile Research shows voice control technologies resonating with Apple and Google users
Nearly 20% of U.S. broadband households now have a streaming media player, but Google Chromecast usage is waning
Parks Associates: Can “The Avengers” Save 3D TV?
Game consoles and tablets are the most popular CE gifts for family members in 2013 holiday season
Consumers to increase holiday CE spending by over 33% compared to 2011, with tablets overtaking laptops as hottest item
Apple products leading in multiple CE categories this holiday season, displacing Dell desktops for the first time
Parks Associates: 60% of CE holiday shoppers plan to purchase at least one device on Black Friday, 71% already started shopping
Parks Associates finds Sony poised to top Microsoft in game-console sales this holiday season
Parks Associates finds less than six million U.S. households would consider canceling pay-TV service in favor of online video
Over 50% of Canadian broadband households have a connected CE device to watch online video via a television
Online video the most important video source for young consumers
Thirty-four percent of Google Chromecast Owners Streaming Hulu to TV Set Daily
Over 40% of pay-TV re-subscribers lured back by discounts and promotions
7% of U.S. TV viewers who lose a channel, often due to carriage disputes, will switch to new pay-TV provider
Netflix Watch Instantly Cannibalizes Pay-TV VOD & Premium Channels


Consumer Perception and Use of AI Applications
Privacy and Data Protection for Connected Devices
T-Commerce: Buying Through the TV
Smart Home Barriers: Attracting Non-users
Support Services for Modern Connected Lifestyles
SMBs: Marketplace for Connectivity and IoT
Getting Over-the-Top Video Right
OTT Services: Moving from Sideline to Primetime
Digital Lifestyles: U.S. (Second Edition)
Envision: Digital Lifestyles in 2025
Mobile TV: Analysis & Forecasts (Second Edition)
Web 2.0 & the New Net
Gaming ARPU: Games & the Service Provider
Video Consumption Trends: Content and Platforms
Connected Consumers: Streaming Video Products
Data Privacy and Security in the Connected Home-QC
The Connected Consumer and Changing Support Needs
Quantifying Brand Loyalty: Connected Device and Platform Ecosystems
Subscription and Churn in OTT Video
Broadband Value-added Services