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Executive Summary
Smart Home Devices: Adoption, Purchases, Intentions to Buy
Tech Affinity, Among Smart Home Device Owners
Smart Devices are “Affordable”
Top Barriers to Purchase
Average Selling Price Among Recent Buyers
Key Factors for Switching Smart Home Platforms
Leading Smart Home Platforms: Stickiness vs NPS
Experienced Problem with Self Set-up of Smart Home Device
Top Problems with Self Set-Up
Top Technical Issues
% of Smart Home Device Owners Coordinating Devices
% of Those with Coordinated Devices Citing Difficulty with Routines/Integrations
% of Device Owners Coordinating Devices, by Most Often Used Platform
Smart Home Market: The Big Picture
Smart Home Device Ownership
Average Smart Home Devices Owned
Number of Smart Home Devices Owned
Tech Affinity, by Smart Home Device Ownership
Tech Affinity, Among Smart Home Device Owners
Smart Home Device Purchases and Intentions to Buy
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability
Demographic Breakdown of Smart Home Device Owners vs Non-Owners
Housing Factors Breakdown of Smart Home Device Owners vs Non-Owners
Smart Home Devices: Ownership, Purchases, Intentions
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
% Owning Any Smart Appliance
Smart Appliance Ownership by Type
Smart Home Control Hub Ownership
Smart Speaker or Smart Display Ownership
Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Purchase Intention: Smart Safety & Security Device
Purchase Intention: Smart Energy, Lighting, Water Device
Smart Appliance Purchases
Purchase Intention: Smart Appliance
Smart Home Buyer Journey
Awareness of Smart Home Devices
Information Sources When Shopping
Smart Home Device Acquisition Method
Smart Home Product Purchase Channel
Smart Home Devices Purchase: First Time vs. Repeat Purchase
Average Selling Price: Select Smart Home Devices
Smart Home Device Purchase Inhibitors
Installation Experience & Pain Points
Overall Smart Home Device Installation Methods
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Difficulty of Initial Set Up by Smart Home Devices
Experienced Problem with Self Set-up of Smart Home Device
Problems Experienced When Self Installing Smart Home Devices
Actions Taken for Smart Home Device Setup
Device Set Up Preference
% Prefer Self Setup Next Time
% Experiencing a Problem when Self-Installing Smart Home Device, by Age
% Preferring Self Set-up Next Time, by Age
Ongoing User Experience & Support
Net Promoter Score: Smart Home Devices
NPS ratings in Multiple Categories
Smart Home Devices: Number of Technical Problems Experienced
Smart Home Devices: Technical Problems Experienced
Smart Home Device: Actions Taken After Experiencing Technical Problems
Smart Home Device: Resolution of Technical Problems by Units
Platform & Controls Experience
Primary Control Method of Smart Home Devices Units
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device
Platforms Used to Control Smart Home Device
Number of Platforms Used to Control Smart Home Devices
Most Used Platform Used to Control Smart Home Device
Net Promoter Score for Most-Used Smart Home Platform
Future Purchase and Ecosystem Integration Considerations Among Intenders
Ecosystem Integration as Critical Consideration to Future Smart Home Device Purchase
Key Factors for Switching Smart Home Platforms
Smart Home Platforms Loyalty
Interoperability & Integration
Current Integration of Multiple Smart Home Devices Working Together
Purpose of Smart Home Device Integration
Current Integration of Multiple Smart Home Devices Working Together by Most Often Used Platform
Purpose of Smart Home Device Integration by Most Often Used Platform
Ease of Creating Smart Home Routines and Integrations
Ease of Routines and Integrations Creation by Most Used Platform
Preferred Methods of Initiating a Routine
Preferred Smart Home Device for Acting as a Smart Home Hub
Preferred Provider for a Single Unified App
Preferred Provider for a Single Unified App: Smartphone/Smart Speaker Provider (Amazon, Google, Apple, Samsung)
Preferred Provider for a Single Unified App: Security System Provider
Preferred Provider for a Single Unified App: Internet Service Provider
Appendix
