Providing market intelligence for more than 35 years

Jennifer Kent

Vice President, Research

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.


Free Resources

75% of SMBs are Concerned about Inflation
Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey
Parks Associates: Smart Home Reaches the Mass Market
Parks Associates announces Sri Solur, Chief Executive Officer, Kenmore and Brands, as Visionary Speaker for Smart Energy Summit
Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming
The Smart Money: The Power of Smart Lighting
ADT Divests Commercial Business
Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes
Over half of CTV device owners engage in T-commerce
51% of CTV device owners engage in commerce-related activities through their TV
13% of US internet households have a smart light bulb and 6% have a smart lighting control system
Parks Associates addresses the role of connectivity and devices for consumers at home and in senior living settings at CONNECTIONS™ and Smart Spaces
Parks Associates and Cox Communities release new research exploring transformative trends in the multifamily market
Knowing (and Profiting from) the Security Benefits of Automated Shades
Smart Lights & Plugs: Differentiators in a Commoditizing Market
Vision-based technology can help improve the connected device experience as smart-TV adoption hits 63% of US internet households
Apple is the leading ecosystem with nearly 20% of US internet households owning 3+ Apple-brand device types
30% of MDU residents who use a mobile app provided by their property owner or manager use it to view their energy bill or track energy usage
34 million US households with smart home products are concerned about the security of their personal data
Apple Vision Pro: New Reality for Immersive Experiences


Residential Security Dashboard 2Q 2023
Video Services: Shifting Demand
Smart Home Tracker 2023 - Q2 Market Update
AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape
Smart Thermostat Market Assessment 2023
Video Services Dashboard 1Q 2023
OTT Video Market Tracker - North American Update - Q4 2022 Tracker Spreadsheet
OTT Video Market Tracker - North American Update - Q1 2023 Tracker Spreadsheet
Smart Living: Elevating the Resident Experience
Smart Lighting Market Assessment
Home Security User Experience: Pro vs. DIY
Security Monitoring: Business Models, Pricing, Attrition
Smart Home Tracker 2023 - Q1 Market Update
Solving False Alarms: Bringing New Context for Monitoring
Next-Generation Smart Home: Building for the Future
Face Recognition and the Smart Home: Applications, Demand, and Innovation
Data and Privacy Protections: Building a Trusted Smart Home
North America Update - Q1 2023 Tracker Spreadsheet
Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models
SMBs: Marketplace for Connectivity and IoT