Providing market intelligence for more than 35 years

Jennifer Kent

Vice President, Research

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.


Free Resources

Thirty-three percent of households with insurance would switch providers to acquire smart home devices
Parks Associates: Nearly 50% of streaming video industry executives do not have the data they need to make good business decisions
Parks Associates’ research shows consumers could save $366 per year on average by switching from premium to ad-based tiers
More than 50% of US internet households report experiencing a recent data privacy/security issue, an increase of 50% over five years
Annual forecasted revenue of core smart home product categories in 2027 is $12.6 billion
WGA contract pushes for more transparency around streaming data
75% of SMBs are Concerned about Inflation
Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey
Parks Associates: Smart Home Reaches the Mass Market
Parks Associates announces Sri Solur, Chief Executive Officer, Kenmore and Brands, as Visionary Speaker for Smart Energy Summit
Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming
The Smart Money: The Power of Smart Lighting
ADT Divests Commercial Business
Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes
Over half of CTV device owners engage in T-commerce
51% of CTV device owners engage in commerce-related activities through their TV
13% of US internet households have a smart light bulb and 6% have a smart lighting control system
Parks Associates addresses the role of connectivity and devices for consumers at home and in senior living settings at CONNECTIONS™ and Smart Spaces
Parks Associates and Cox Communities release new research exploring transformative trends in the multifamily market
Knowing (and Profiting from) the Security Benefits of Automated Shades


Smart Home and Security Tracker 2024 - April Market Update
Video Services Dashboard 1Q 2024
Smart Home and Security Tracker 2024 - Q1 Market Update and Beta*
Home Energy Management: Generation, Consumption, and Demand Response - NRG Custom
Middle Market: Lowering Barriers to the Smart Home
Next-Gen Professional Monitoring: Scaling Verification
Home Energy Management: Generation, Consumption, Demand Response - Vistra Custom
Home Energy Management- Salt River Project Standout Findings
Smart Home and Security Tracker 2024 - March Market Update
Expectations vs. Reality: Enhancing Alarm Monitoring Response
Smart Home: Integration, Automation, and Control
Subscription Memberships & Bundling: Shopping, Video, Gaming, Mobile
Home Energy Management: Generation, Consumption, Demand Response
Custom Cut: Home Security Systems, Devices, and False Alarms
Smart Properties: Value of IoT for MDUs
Smart Home and Security Tracker 2024 - February Market Update
Custom Security Data Cut: DIY vs DIFM
Smart Home Dashboard 4Q 2023
Residential Security Dashboard 4Q 2023
Smart Home and Security Tracker 2024 - January Market Update