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Jennifer Kent

Vice President, Research

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

 

Free Resources

Security Systems Without the System: The ROI Case for Software-Led Innovation
Your Hardware Is Holding You Back: It’s Time to Reimagine Home Security
Cloud vs. Local: The Smart Home Business Model Divide is Taking Shape
Tariff Impact on the Smart Home Industry
The Evolving Landscape of Connected TV Platforms
2025 Smart Home Trends: Cooling off Period
Smart Home Market Update: Challenges and Opportunities
Many older multifamily properties struggle to provide reliable Wi-Fi, according to Parks Associates
Synamedia Simplifies the Entertainment Ecosystem
81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce
New Streaming Video Tracker Quarterly Now Available
Thirty-three percent of households with insurance would switch providers to acquire smart home devices
Parks Associates: Nearly 50% of streaming video industry executives do not have the data they need to make good business decisions
Parks Associates’ research shows consumers could save $366 per year on average by switching from premium to ad-based tiers
More than 50% of US internet households report experiencing a recent data privacy/security issue, an increase of 50% over five years
Annual forecasted revenue of core smart home product categories in 2027 is $12.6 billion
WGA contract pushes for more transparency around streaming data
75% of SMBs are Concerned about Inflation
Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey
Parks Associates: Smart Home Reaches the Mass Market

Research

Smart Home and Security Tracker 2025 - April Update
Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts
Smart Home: User Experience, Pain Points & Support
Streaming Video Tracker - North American Update: April 2025
Interactive and Shoppable TV: Next Wave of CTV Revenues
Streaming Video Tracker: Analyst Notes, Q1 2025
Home Security Reimagined: Intelligence over Hardware
Smart Home and Security Tracker 2025 - March Market Update
Streaming Video Tracker - North American Update: March 2025
Residential Security Dashboard 4Q 2024
Smart Home and Security Tracker 2025 - February Market Update
Smart Home and Security Market Tracker - ecobee Cut
Smarter Energy at Home: Intelligence, Coordination, Services
Streaming Video Tracker - North American Update: February 2025
Home Services Dashboard Q4 2024
Smart Home Dashboard 4Q 2024
Streaming Sports: The Fan Experience
Smart Home and Security Tracker 2025 - January Market Update
Streaming Video Tracker - Quarterly Client Review Webinar Q4 2024
Interactive TV: Social, Commerce, Sports
Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
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