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Jennifer Kent

Senior Vice President and Principal Analyst

Jennifer Kent is SVP and Principal Analyst at Parks Associates, where she leads research and strategy across the connected home, consumer technology, and digital services markets. A widely recognized industry expert and sought-after speaker, she is known for her insights into market trends, growth opportunities, and evolving business models.

Her work spans residential, SMB, and multifamily sectors, with a focus on how connected technologies are transforming customer engagement, service delivery, and revenue strategies. Jennifer helps companies identify where growth is coming from and how to capture it through data-driven insights on consumer behavior, technology adoption, and ecosystem expansion.

Free Resources

Seventy-four percent of security dealers have lost residential security systems sales to DIY systems or standalone video devices
Parks Associates and JCI research: 26% of US internet households have experienced water-leak damage, yet only 5% use smart leak detection solutions
Security Dealers Navigate a Changing Market
Parks Associates and TechSee research: Wi-Fi quality gaps drive 50-point NPS swing and put 43% of at-risk broadband households on the brink of churn
ADT Buys Origin AI: What It Means for ISPs and the Future of Wi-Fi Sensing
Generative AI reaches 58% of US internet households, but monetization and trust lag, according to new research from Parks Associates
Parks Associates and Carrier release new research at DistribuTECH on HVAC and grid flexibility
Google Gemini Brings Creation and Interactivity to the TV
Sixty-one percent of US internet households use their smart TV as the primary streaming device
Parks Associates launches new Consumer Insights Dashboard tracking AI adoption and demand for smart home and entertainment applications
U.S. households like streaming more than twice as much as paid TV
Eighty-six percent of Americans want to use less energy and save more on rising electricity costs
Rebundling of Streaming: How Broadband Partnerships Are Reshaping Video Entertainment
Streaming subscriptions reach 91% of US internet households as ad-supported models redefine profitability
Parks Associates examines edge AI innovations in evolving IoT ecosystem
Nineteen percent of US internet households have professionally monitored systems, while 7% pay for non-professional services like alerts and video storage
Netflix Earnings Preview: Profitability Over Pure Growth
Amazon smart speakers now account for 60% of all smart speaker purchases
Streaming Video Tracker Update: Consolidation, Bundling, and the Evolution of Ad-Supported Models
Parks Associates estimates approximately 13 million new US internet households have entered the smart home market since 2020

Research

JCI Custom Research | From Fire Detection to Integrated Security
Designing the Future of PERS: Devices, AI, and Continuous Care Across Settings
Smart Home and Security Tracker 2026 - March Update
Unified Streaming: Unlocking Next-Gen Advertising
Streaming Video Tracker - North American Update: March 2026
Smart Home and Security Tracker 2026 - February Update
Residential Security Dashboard 4Q 2025
Flooding the Market: Scaling up Smart Water Management
Security Dealers Perspectives: Views from the Front Line
Streaming Video Tracker - North American Update: February 2026
Smart Home Dashboard 4Q 2025
Smart Home and Security Tracker 2025: Q4 Platforms, Products, and News
AI Experience Dashboard Q4 2025
Smart Home and Security Tracker 2026 - January Update
Smart Home Platforms: UX, Loyalty, Monetization
Streaming Video Tracker - North American Update: January 2026
Demand Response for All: Scaling Capacity & Flexibility
CES Takeaways
Streaming Video Tracker: Analyst Notes, Q4 2025
Smart Home and Security Tracker 2025 - December Update
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