Providing market intelligence for more than 35 years

Jennifer Kent

Vice President, Research

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.


Free Resources

Parks Associates: Nearly 50% of streaming video industry executives do not have the data they need to make good business decisions
Parks Associates’ research shows consumers could save $366 per year on average by switching from premium to ad-based tiers
More than 50% of US internet households report experiencing a recent data privacy/security issue, an increase of 50% over five years
Annual forecasted revenue of core smart home product categories in 2027 is $12.6 billion
WGA contract pushes for more transparency around streaming data
75% of SMBs are Concerned about Inflation
Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey
Parks Associates: Smart Home Reaches the Mass Market
Parks Associates announces Sri Solur, Chief Executive Officer, Kenmore and Brands, as Visionary Speaker for Smart Energy Summit
Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming
The Smart Money: The Power of Smart Lighting
ADT Divests Commercial Business
Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes
Over half of CTV device owners engage in T-commerce
51% of CTV device owners engage in commerce-related activities through their TV
13% of US internet households have a smart light bulb and 6% have a smart lighting control system
Parks Associates addresses the role of connectivity and devices for consumers at home and in senior living settings at CONNECTIONS™ and Smart Spaces
Parks Associates and Cox Communities release new research exploring transformative trends in the multifamily market
Knowing (and Profiting from) the Security Benefits of Automated Shades
Smart Lights & Plugs: Differentiators in a Commoditizing Market


Smart Home Tracker 2024 - Q1 Market Update
Maximizing Returns: Generative AI’s Impact on Entertainment
Smart Home Tracker 2023 - Q4 Market Update
Smart Smoke and CO Detectors: Market Assessment 2024
Streaming Content Performance: Executive Insights | 2024 State of the Market
Demand for Security Solutions: Devices, Systems, and Services
Security Dealer Perspectives: Views from the Front Line
Video Services Dashboard Annual Subscription
Smart Home Tracker 2023 - Q3 Update - SE
Smart Home Tracker 2023 - Q3 Market Update
Building Net Zero Homes with Home Management Systems
Getting to Net Zero: Leveraging Smart Tech Energy Solutions
Investing in Smart Tech: Practical Guidance for Properties
Video Services Dashboard 3Q 2023
Streaming Video Tracker: Analyst Notes, Q3 2023
Insurance Opportunities in the Smart Home
Privacy and Data Protection for Connected Devices
Residential Security Dashboard 2Q 2023
Video Services: Shifting Demand
Smart Home Tracker 2023 - Q2 Market Update