Streaming Video Tracker - North American Update: January 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

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CES 2026: Streaming Takeaways. 3

TV Hardware Pushes Premium Picture and “Wireless Living Room” Design. 3

The Most Contested “Media Marketplace:” The CTV Home Screen. 3

AI Becomes the “New UI” for Discovery and Personalization. 4

FAST Accelerates with Platforms Treating it Like a New Cable Bundle. 5

RGB is the New Battleground, OLED is the Premium Anchor. 6

CES Smart TV Momentum: Samsung vs. LG vs. TCL. 6

January Entertainment News. 9

NBCU Pilots Agentic AI Buying. 9

Roku and Pinterest Expand Outcome-Based Advertising in CTV.. 10

Google Previews Next-Generation Gemini Features for Google TV at CES. 11

Netflix and Disney+ Are Bringing Vertical Video to Their Platforms. 13

Fox Entertainment launches Fox Creator Studio. 15

Citations. 22

List of Figures
CTV Implications Scorecard
Primary TV OS
Appeal of AI Creation Apps for Entertainment
Average Weekly Video Consumption on Mobile Phone
User-Generated Video Content Created by Age Group. 16

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