Streaming Video Tracker - North American Update: February 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

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Table of Contents

Redefining Success in a Mature Video Market. 3

Ecosystem-Driven Monetization. 4

Growing Importance of Ad Reach Across Platforms and Portfolios. 5

February Entertainment News. 8

YouTube Rolls Out New “Skinny” Bundles. 8

Cineverse Acquires IndiCue in CTV Deal 9

Crunchyroll to Launch Original Video Games. 10

Amazon Rolls Out New Fire TV Interface. 10

Lionsgate Names Its First Chief AI Officer. 12

Summary of Service Changes: Platforms, Business Models, and News. 13

Service Changes: Platforms, Business Models, and News. 14

Citations. 17

List of Figures

Penetration of All Pay TV & SVOD Services. 3

Subscription Video Service Market Economy. 4

Streaming Video Service Use by Parent Companies. 5

SVOD Subscription Tier: Ad-Based vs. Premium.. 6

Average Monthly Spending on vMVPD and Traditional Pay-TV Services Among Subscribers. 8

Reasons for Watching, Free Ad-based Streaming (FAST/AVOD) Services. 9

Important Features Influencing Smart TV Purchase Decision. 11

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