Streaming Video Tracker - North American Update: February 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Redefining Success in a Mature Video Market

Ecosystem-Driven Monetization

Growing Importance of Ad Reach Across Platforms and Portfolios

February Entertainment News

YouTube Rolls Out New Skinny Bundles

Cineverse Acquires IndiCue in CTV Deal

Crunchyroll to Launch Original Video Games

Amazon Rolls Out New Fire TV Interface

Lionsgate Names Its First Chief AI Officer

Summary of Service Changes: Platforms, Business Models, and News

Service Changes: Platforms, Business Models, and News

Citations

List of Figures

Penetration of All Pay TV & SVOD Services

Subscription Video Service Market Economy

Streaming Video Service Use by Parent Companies

SVOD Subscription Tier: Ad-Based vs. Premium

Average Monthly Spending on vMVPD and Traditional Pay-TV Services Among Subscribers

Reasons for Watching, Free Ad-based Streaming (FAST/AVOD) Services

Important Features Influencing Smart TV Purchase Decision

Published by Parks Associates
© Parks Associates

All rights reserved. No part of this document may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.

Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Consumer Electronics and Entertainment