Streaming Video Tracker - North American Update: October 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Table of Contents

Paramount Officially Closes Warner Bros. Discovery Merger. 3

Financial Pressures and Production Priorities. 4

Protecting the Value of Content Investment. 4

Turning Content and Scale into Financial Returns. 5

Consumer Value and Long-Term Competitiveness. 6

Overall Market Implications. 7

October Entertainment News. 9

AI Tools Give Consumers More Control Over Smart TVs. 9

BT Brings Back TV Service in the UK. 10

Netflix Restructures Leadership and Operations. 10

Amazon Expands Fire TV with New Hardcover and Alexa+ Features. 11

JustWatch Enters Streaming with New Ad-Supported Service. 12

Summary of Service Changes: Platforms, Business Models, and News. 13

Service Changes: Platforms, Business Models, and News. 14

List of Figures

Reported Financing for Notable Mergers and Acquisitions. 3

Drivers for Subscribing to Streaming Subscription Services. 5

Streaming Video Reach, by Parent Company. 6

Reasons for Cancelling Streaming Subscription Services. 7

OS of Most Used Smart TV in the Home. 9

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Streaming Video Tracker - North American Update: October 2026