Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

The Expanding Role of Energy Monitoring in Consumer Engagement
The Future of Senior Care: How Ambient Sensing is Transforming Aging in Place
Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?
Smart thermostats are a really smart move
Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation
Leveraging digital footprints to outpace evolving fraud tactics
MDU Property Owners Turn to Cambium Networks for Reliable Wi-Fi That Increases Revenue, Satisfaction, and Retention
New Google Nest Cam, Doorbell appear in stores early
12 Home Security System Myths That Make You Worry (But Aren’t True)
Google Home web app adds unified device controls
The Best Smart Home Tech from IFA Berlin
The Radical Changes That Are Making Your Smart Home Less Dumb
Skreens joins Future of Video 2025 as Premier Research Sponsor
Arity joins CONNECTIONS™ 2026 and CONNECTIONS™ Summit at CES 2026 as Break Sponsor
Becklar joins CONNECTIONS™ 2026 as Registration Sponsor and Connected Health Summit 2026 as Roundtable Sponsor
Ayla Networks joins CONNECTIONS™ 2026 and CONNECTIONS™ Summit at CES 2026 as Event Sponsor
Amazon smart speakers now account for 60% of US smart speaker purchases
Broadening Reach: New Entertainment Strategies Emerge
Carrier joins Smart Energy Summit 2026 as Break Sponsor
People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Research

Streaming Video Tracker: Analyst Notes, Q3 2025
Streaming Video Tracker - North American Update: October 2025
Smart Home and Security Tracker 2025 - September Update
Streaming Video Tracker - North American Update: September 2025
Next Gen Home Security: Competition, Innovation, New Services
Home Services Dashboard Q2 2025
Assistive Technologies for Older Adults
Smart Home and Security Tracker 2025 - August Update
Connected TV Platform Expansion: Gaming, Fitness, Smart Home
Gen AI in Media & Entertainment
Streaming Video Tracker - North American Update: August 2025
Smart Home Dashboard 2Q 2025
Smart Home and Security Tracker - Client Review Webinar Aug 7 2025
Smart Home and Security Tracker 2025 - July Update
Streaming Video Tracker - Quarterly Client Review Webinar Q2 2025
Smart Home and Security Tracker 2025: Q2 Platforms, Products, and Forecasts
Tech Ecosystem Dashboard: Q1 2025
Streaming Video Tracker: Analyst Notes, Q2 2025
Parks Assoc Data Cut - Incentives That Drive Sports Service Subscription
Parks Assoc Data Cut - EV Ownership and Charging