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Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

Parks: 80% of U.S. Internet Homes Own a Network Router

Research: 80% of US households have home network router

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

Parks Associates: 29% of former demand response (DR) participants say they left the program because it was no longer available

The Smart Money: Smart Smoke/CO Detection on the Rise

Survey: 18% US homes have 6 or more smart devices

Cognitive Systems Corp. Speaker Highlight - CONNECTIONS

VectorSolv Joins CONNECTIONS Event Series as an Event Sponsor

Parks Associates Announces Moen as an Event Sponsor for CONNECTIONS 2024

Parks Associates: CONNECTIONS™ to address discuss growing role of AI in the smart home

Vast majority (80%) of US households have a home network router; 28% report intentions to purchase

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

Video Viewing Rises Significantly in U.S. Internet Households

Research

Electronic Gaming in the Digital Home: Game Advertising

How to Build a Winning OTT Strategy: Balancing Content and Platforms

IoT: Smart Appliances in the Era of Experiences

Navigating Cloud Solutions: CE and the Future of Video

Partner or Compete: Utility Decisions on Home Energy Management

Building a Differentiated User Experience in the Connected Home