Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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Free Resources

Parks Associates: 59% of EV owners are able to charge at work
SmartThings, SkyBell, Arcadia, Resideo, and Universal Electronics sponsor Parks Associates’ 15th annual Smart Energy Summit
Z-Wave Alliance is a CONNECTIONS 2024 Event Sponsor
Walmart buys TV portal to nowhere
Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit
Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business
Walmart buying TV-brand Vizio for its ad-fueling customer data
Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen
FPT Software Announces Sponsorship of Connected Health Summit and Future of Video 2024
Resideo Joins Smart Energy Summit 2024 as Lunch Sponsor
Sustainable Energi Solution Speaker Highlight - Smart Energy Summit
Uplight Visionary Speaker Highlight - Smart Energy Summit
Logical Buildings Speaker Highlight - Smart Energy Summit
Trident IoT Announced as CONNECTIONS 2024 Break Sponsor
Parks Associates co-locates 15th annual Smart Energy Summit at DISTRIBUTECH to address role of connected home and utility partnerships for future of energy management
America’s Over-The-Air Audience Remains Steady Amid Streaming Era
Building Grid Resilience Amid Climate Change
Intersection of Smart Homes, Utilities, and Sustainable Energy – Parks Associates Smart Energy Summit at DISTRIBUTECH
Solar Solutions at Home: Key Stakeholders and Their Impact
The Rise of Solar Energy in the Connected Home Era


Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home