Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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Free Resources

Which Smart TV Operating Systems are the Most Popular?
Emergency Safety Tech Moves Beyond The Elderly
Fixed wireless continues to climb US broadband charts - Parks
Parks Associates: MDU property owners and managers report fewer maintenance requests and increased in efficiency after adopting smart lock and access controls
Multifamily properties report positive effect of smart building solutions on ROI
Webinar Insights - Industry megatrend: Innovations in ultra-low-power Wi-Fi IoT
Insights From Parks Associates Roundtable New Era of Security: Scaling AVS-01 through Innovation & Leadership Sponsored by Ubiety Technologies
Parks Associates: Multifamily properties report positive effect of smart building solutions on ROI
6 Best Smart Thermostats in 2024
5G FWA success in USA yet to be seen in India
Finance and phones – what can retail banking learn from the phone business?
Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label
Parks Associates hosts Rapid Response Monitoring, ADT, Johnson Controls, Brinks Home, and Ubiety for virtual roundtable addressing demands for technology to reduce false alarms and support police response
SymphonyAI Media Joins Future of Video 2024 as Platinum Sponsor
Xfinity Communities Announces Sponsorship for Smart Spaces 2024
Parks Associates’ new Broadband Market Tracker service reports increased competition from fiber, fixed wireless, and satellite as pressure mounts to deliver high-speed service to US households
Parks Associates announces latest consumer study, Wearables: Advances in Health & Safety, showing 48% of US internet households own a wearable
Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention
FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena
Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+


Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home