Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

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Ring This Up: Smart Wearables Hitting Mainstream Status
How to Build Lifelong Residential Customers
Smart Home Pricing Strategies and Financing Solutions
The Smart Money: MDU Technology Overview
Experts Say These Smart Security Upgrades Add the Most Home Value
Parks: 71% of U.S. Internet Households Use an SVOD Service
InnoPhase IoT Adds Matter v1.2 Support to STM32U5 with Talaria TWO Wi-Fi Platform
Parks Associates Announces Cardinal Peak as Research Sponsor
WireStar Networks Announces Sponsorship for SmartSpaces Conference 2024
Parks Associates announces U.S. Department of Housing and Urban Development (HUD) and the Federal Communications Commission (FCC) to speak at second annual Smart Spaces Conference
Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them
Parks Associates and JW Player unveil research on enhancing profitability in the streaming industry
Parks Associates: Roughly one-half of Wi-Fi households experience problems with their networks, with greater impact on households with children
Google finally has a successful long-term product, so now it's killing it
Study: Roku is the Most Popular Brand of Streaming Players
State of the Market: How Smart Home Integration Fuels the Security Market
Parks: Roku Most-Used Streaming Media Device
Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular
Smart TV OS exerts more influence on viewing, discovery

Research

Streaming Video Tracker - North American Update: June 2024
Streaming Video Tracker - North American Update: May 2024
Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home