Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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Free Resources

Adoption of Video Doorbells Reaches to 20% of US Internet Households in 2023
Parks Associates Announces 2023 Smart Spaces Speakers
Household Spending on Streaming is Going Down
Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation
Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)
Parks: Household Spending on Streaming Subscriptions Slumps Joins CONNECTIONS 2024 as Platinum Sponsor
Household spending on streaming subscriptions declined 25% to $73 per month versus $90 a month in 2021
Community Wi-Fi as a Service for Connected Experiences
Kwikset Joins CONNECTIONS Summit at CES
Wi-Fi 6: The Next Generation of Smart Home Networking
Play Anywhere, QVC, Telly, Google, Fade Technology Solutions, and AiBUY present at Future of Video Sept 14 virtual session “Building New Revenue”
Announcement of Settlement Reached in Parks Associates vs Interpret LLC
30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows
Monitoring Matters: PERS and Lifestyle Management Opportunities
Unlocking Digital Advertising Potential Through 2030 and Beyond
Three in ten US households unsubscribe from streaming platforms to save money
2023 CEDIA Shares: DEN Smart Home
Peacock’s trick to keep subscribers coming back? Emails—billions of them
Parks Associates Brings Smart Home Innovation Conference to DISTRIBUTECH


Smart Home Tech in MDUs: Players and Market Growth
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home