Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

NFL Streaming Growth, Generational Viewing Shifts, and Churn Trends Reshape the Future of Sports Media
Seasonal Churn Challenges Sports Streaming Services Despite High Loyalty Intentions
Younger Sports Fans Shift Viewing Habits, Creating New Opportunities for Streaming Services
75% of Single-Family Renters Interested in Smart Home Features from Property Owners
Why Shoppable TV Is the Next Frontier for CTV Monetization
New White Paper Release: "Interactive & Shoppable TV: Next Wave of CTV Revenues"
Parks Associates: New service models emerge for smart home ecosystem
Eleven Software joins Smart Spaces 2025 as Event Sponsor
From TV to TikTok: The New Era of Video and Advertising
Interactive TV: Social, Commerce, Sports
Roku Hits $1 Billion in Quarterly Platform Revenue
How Hollywood’s moving from classics to a tech-driven world
Parks Associates to share smart home device research at WiFi NOW
72% of owners and operators to upgrade smart building solutions
Parks Associates: Less than 10% of security system owners reported purchasing their system within the past 12 months
Ivani joins CONNECTIONS as Event Sponsor
The Smart Money: Adoption Rates on the Rise
A new vacuum can alert you to incoming text messages. Why?
Parks Associates delivers critical end-user market data for consumer and SMB insights at Wi-Fi World Congress USA 2025
Retrofitting in Access Control: Key Considerations

Research

Streaming Video Tracker: Analyst Notes, Q1 2025
Smart Home and Security Tracker 2025 - March Market Update
Streaming Video Tracker - North American Update: March 2025
Residential Security Dashboard 4Q 2024
Smart Home and Security Tracker 2025 - February Market Update
Smart Home and Security Market Tracker - ecobee Cut
Smarter Energy at Home: Intelligence, Coordination, Services
Tracking the Smart Home and Security Markets
Broadband Market Tracker Q4 2024
Home Services Dashboard Q4 2024
Smart Home Dashboard 4Q 2024
Smart Home and Security Tracker 2025 - January Market Update
Smart Home and Security Tracker 2024 - Q4 Competitor Landscape: Platforms and Products
Interactive TV: Social, Commerce, Sports
Streaming Video Tracker - North American Update: January 2025
Smart Home Services: Safety, Prevention, Comfort
Smart Home and Security Tracker 2024 - December Market Update
Streaming Video Tracker - North American Update: December 2024
Tech Ecosystem Dashboard: Q3 2024
Smart MDUs: Property-Provided Internet and Smart Devices 2024