Consumer Insights Smart Home Dashboard 4Q 2025

Smart Home Dashboard 4Q 2025

This biannual dashboard tracks ongoing consumer activity in the smart home market. This research quantifies movement, tracking critical metrics in the market, including adoption, purchases, and purchase intent across sixteen core smart home product categories. It identifies top purchase channels and average selling price. It also tracks the leading control platforms in the smart home and consideration of top ecosystem integrations at purchase.

Product categories include thermostats, door locks, video doorbells, smart cameras, smart lights, floodlight cameras, outlets/switches/dimmers, smart plugs, sprinkler systems, garage door openers, smoke/co detectors, water leak detectors, water shut off valves, robotic vacuum cleaners, smart appliances such as smart refrigerator, smart oven, etc., and smart home control hubs.

Key questions addressed:

1)How is the smart home market growing over time, and which devices lead the market?

2)How are purchase prices changing with increasing competition and macro market factors affecting consumer spending?

3)Which control ecosystems do consumers prefer and do ecosystem preferences impact purchasing?

4)The smart home market is unique in consumer tech for its fragmented channel landscape – how are devices sold through to end users?

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Methodology & Definitions

Executive Summary

Industry Benchmarks

Smart Home Device Adoption

Smart Home Device Purchases

Control Platforms and Ecosystems

Appendix

•Defining Internet households

•Guide to reading Parks Associates charts

•Additional research from Parks Associates

Published by Parks Associates
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Printed in the United States of America.

Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

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Yilan Jiang

Senior Director of Consumer Analytics

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Jennifer Kent

Senior Vice President and Principal Analyst

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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Parks Associates

Market Research and Consulting Company

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Daniel Holcomb

Senior Analyst, Smart Home Research

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Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Smart Home: Products and Services

Smart Home Dashboard 4Q 2025