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Yuting Mu

Consumer Insights Analyst II

Yuting Mu is a dedicated Consumer Insights Analyst II at Parks Associates, where she plays a role in deriving crucial and valuable insights from consumer survey data. With a strong background in statistical analysis, Yuting excels in interpreting survey results, visualizing complex data, and contributing to the development of comprehensive research reports.

Yuting Mu holds a Master's degree in Business Analytics from the University of Texas at Dallas and possesses a passion for uncovering consumer trends and behaviors that shape the future of the market.

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Research

AI Experience Dashboard Vol. 1, 2026
S.O.S. State of Streaming
Access Control in the Smart Home: Locks and Garage Door Openers
Streaming Competition and Profitability: Pricing Models & Retention Strategies
Tech Ecosystem Dashboard: Q3 2025
Home Services Dashboard Q3 2025
The Business of Broadband: VAS and Super Aggregation
Smart Video Products: Business Models & Features
Next Gen Home Security: Competition, Innovation, New Services
Home Services Dashboard Q2 2025
Connected TV Platform Expansion: Gaming, Fitness, Smart Home
Gen AI in Media & Entertainment
Smart Home Dashboard 2Q 2025
Residential Security Dashboard 2Q 2025
Tech Ecosystem Dashboard: Q1 2025
Smart, Safe, and Secure Apartment Living
AI in the Smart Home: Applications and Consumer Perceptions
Video Services Dashboard 1Q 2025 -- Update 10.14.25
Home Services Dashboard Q1 2025
The Business of Consumer IoT: Product Strategy in a Maturing Market
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