Survey Methodology and Definitions
Video Services Ecosystem
Pay-TV Definitions and Categorization
Executive Summary
Services adapt to a maturing market
Subscription Streaming vs. Traditional Pay-TV
vMVPD Service Subscription
Average Spending on TV and Video Services Per US Internet Household
Video Services Market Overview
Penetration of Traditional Pay TV vs. Subscription Streaming Services
Pay-TV & Subscription Streaming Services Subscription Trend
Overlap in Pay-TV and Subscription Service Subscriptions
Average Spending on TV and Video Services Per US Internet Household
Video Service Subscription Market View
Pay-TV Service Trends & Competitors
Traditional Pay-TV Service Provider Market Share, YoY
Adoption of vMVPD Service
Streaming TV and vMVPD Provider Market Share, YoY
NPS of Leading Traditional Pay-TV Service Providers
NPS of Leading vMVPD Services
Trends in Cord Cutters and Cord Nevers
Streaming Services: Business Models & Market Leaders
Use of OTT Video Services in Past 30 days, by Business Model
Trends in SVOD Service Stacking
Average Number of Streaming Subscription Services
Trends in Adoption of Leading SVOD Services
Streaming Video Service Use by Parent Companies
SVOD Subscription Tier: Ad-Based vs. Premium
Trending Use of Basic with Ads Tier for Major SVOD Services
Use of Leading Free Ad-based Video Services
Trends in Use of Transactional Video Services
Social/User Generated Platform Use
Service Spending, Churn, NPS
Average Monthly Spending on vMVPD, SVOD and Traditional Pay TV Services
Net Promoter Score of Leading OTT Services: Trending
Trends in OTT Video Subscriber Churn
Churn Rates of Top SVOD Services
