Video Services Ecosystem

Pay-TV Definitions and Categorization

Executive Summary

Penetration of All Pay TV & SVOD Services

Video Service Subscription Market View

Average Monthly Spending on Traditional Pay TV and SVOD Among Subscribers

Average Monthly Spending on vMVPD and SVOD Among Subscribers

Top 5 Reasons for Subscribing to a Subscription Streaming Service

Streaming Video Service Use by Parent Companies

Net Promoter Score of Leading SVOD Services: Trending

Main Reasons for Cancelling Pay-TV Services

Main Reasons for Cancelling Streaming Subscription Services

Ad-Based SVOD Subscription, by Service

Top 5 Pain Points with Ad-Based OTT Services

Video Subscription Source

Preferred Streaming Subscription Aggregator

Top 5 Benefits Driving Streaming Bundled Service

Trends in the Subscription TV and Video Market

Penetration of Traditional Pay TV vs. SVOD

Penetration of All Pay TV & SVOD Services

Overlap in Pay-TV and SVOD Services

Use of Streaming Video Services in Past 30 days, by Business Model

Types of Video Content Typically Watched

Average Spending on TV and Video Services Per US Internet Household

Average Number of Streaming Subscriptions

Video Service Subscription Market View

Expectations on Household Spending over the Next 6 Months

Expectations on Household Spending Increase over the Next 6 Months

Adoption and Spend on Pay TV

Traditional Pay-TV Service Provider Market Share, YoY

Adoption of vMVPD Service

Core vMVPD Services Surveyed

Streaming TV and vMVPD Provider Market Share, YoY

Average Spending on Pay-TV Services Per US Internet Household

Average Monthly Spending on vMVPD and Traditional Pay TV Services Among Subscribers

Average Monthly Spend on Traditional Pay TV and SVOD Among Subscribers

Average Monthly Spend on vMVPD and SVOD Among Subscribers

Adoption and Spend on SVOD

Trends in Adoption of Leading SVOD Services

Drivers for Subscribing to Streaming Subscription Services

Average Monthly Spend on SVOD Services Among US Internet Household

Average Monthly Spend on SVOD Services Among SVOD Subscribers

Streaming Sports Service Penetration

Streaming Fitness Service Penetration

Streaming Video Service Use by Parent Companies

Types of Video Content Typically Watched by Business Model

Net Promoter Score for Leading Services

NPS of Leading Traditional Pay-TV Service Providers

NPS of Leading vMVPD Services

Net Promoter Score of Leading SVOD Services: Trending

Net Promoter Score of Streaming Sports Services: Trending

Net Promoter Score of Free Ad-based Streaming TV Services (FAST)

Experience by Select Major SVOD Services

Attribute Correlation with Overall Satisfaction by Service

Pay-TV Churn and Retention

Reasons of Subscribing Pay-TV Services

Pay-TV Churn

Main Reasons to Cancel Pay-TV Services

Pay-TV Service Churn

Length of Time Before Resubscribing to Pay TV

Main Reasons of Re-subscribing Pay-TV Service by Reasons of Cancellation in the Past

Streaming Video Churn and Retention

Churn Rates of Top SVOD Services

Reasons for Cancelling Streaming Subscription Services

Churn Rates of Streaming Sports Services

Frequency of Missing Live Sports Events Due to Subscription Limitations

Churn Rates of Streaming Fitness Services

Drivers to Reduce Streaming Subscription Service Cancellation

Ad Experience

SVOD Subscription Tier: Ad-Based vs. Premium

Trending Use of Basic with Ads Tier for Major SVOD Services

Reason for Choosing Basic Services with Ads

Net Promoter Score of OTT Services: Basic Tier vs Premium Tier

Drivers for Upgrading from Ad-based to a Premium Tier

Drivers for Upgrading to a Premium Tier by Age of Respondents

Use of Leading Free Ad-based Video Services

Reasons for Watching Free, Ad-based Video Services

Pain Points with Ad-Based OTT Services

Sign-ups and Subscription Management

Video Subscription Source

% of Subscription from Home Services Provider

Adoption of Value-Added Service Packages

Preferred Streaming Subscription Aggregator

Preferred Streaming Subscription Aggregator by Age of Respondents

Preferred Streaming Subscription Aggregator by Family Size & Children at Home

Preferred Streaming Subscriptions Aggregator by Technology Adoption Segments

Bundling Benefits and Value

Important Benefits Driving Streaming Bundled Service

Important Benefits Driving Streaming Bundled Services by Children at Home

Important Benefits Driving Streaming Bundled Service by Age of Child

Important Benefits Driving Streaming Bundled Services by Technology Adoption Segments

Important Benefits Driving Streaming Bundled Service by Residence Region

Video Consumption by Device

Use of Devices for Video of Any Kind in the Past 30 Days

Total Weekly Average Video Consumption by Platforms

Weekly Average Video Consumption by Video Source on TV

Weekly Average Video Consumption by Video Source on Mobile Phones

Weekly Average Video Consumption by Video Source on Tablet

Weekly Average Video Consumption by Video Source on Computer

Weekly Average Video Consumption by Video Source on Smart Display

Primary Streaming Video Device

Demographic Breakdown of Primary Streaming Video Device

Social/User-Generated Platform Use

Primary TV OS

Average Number of SVOD Services by Primary Connected TV Platform Among Subscribers

Appendix