AI Experience Dashboard Vol. 1, 2026

AI Experience Dashboard Q4 2025

This quarterly dashboard captures evolving consumer sentiment, adoption, and usage of artificial intelligence in everyday life. It quantifies awareness and interaction with leading generative AI applications and tools, and uptake of paid AI offerings. It tracks NPS for leading providers and identifies which use cases are gaining traction. As AI becomes embedded across consumer experiences, this research delivers essential insight into its acceptance and trajectory.

An additional deep-dive into an application or functional area is assessed each quarter:

AI and Smart Home Control
AI, Wearables, and Health
AI Function and Format
AI & Entertainment

Purchase

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Benchmarking the Consumer AI Experience

Key Terms and Definitions

Executive Summary

Generative AI Familiarity & Use

Paid AI Use

NPS of Select Gen AI Leaders

Impact of AI-Forward Messaging on Purchase Intention

Generative AI Familiarity and Use by Smart Home & Security Device Owners

Reasons for Preferring LLM as Unified Smart Home App

Strategy Implications for Connected Consumer Ecosystem Players

Generative AI: Familiarity and Use

Generative AI Familiarity & Use

Familiarity with Generative AI Applications

Familiarity with Conversational AI Tools by Technology Adoption Segment

Familiarity with Conversational AI Tools by Age

Familiarity with Conversational AI Tools by Age By Gender

Familiarity with Conversational AI Tools by Age Among Remote Workers

AI Technology Use Cases

Generative AI Tool Use by Smart Speaker or Display Ownership

Generative AI Tool Use among Smart Speaker/Display Owners Using Specified Assistant Most Often

Use of Paid AI Applications among All Consumers in US Internet Households

Use of Paid AI Applications among AI Users

Gen AI Usage and Familiarity Segments by Demographic Factors

Brand Leaderboard: Use & NPS

Leading Generative AI Apps: Adoption Among All US Internet HHs

Leading Generative AI Apps: Adoption by AI Users

Leading AI Applications Used, by Preferred Smartphone and Smart Speaker/Display OS

Net Promoter Score: Leading Gen AI Applications

Demographics of Leading Generative AI App User Bases

Housing Factors Breakdown of Leading Generative AI App User Bases

Employment & Race Breakdown of Leading Generative AI App User Bases

Consumer Perceptions, Barriers, & Concerns

Perceptions of AI Technology: 2024 vs 2025

Perceptions of AI Technology: Users vs Non-Users

Concerns About AI Technology: 2024 vs 2025

Concerns About AI Technology: AI Users vs Non-Users

Impact of AI-Forward Messaging on Product Purchase Intention: 2025 vs 2024

Impact of AI-Forward Messaging on Product Purchase Intention by Usage and Familiarity Segments

Deep Dive: AI & Smart Home Control

Generative AI Familiarity and Use by Smart Home & Security Device Owners

% Using Paid Version of Generative AI Tool by Smart Home & Security Device Owners

Leading AI Applications Used, by Primary Smart Home Platform

Use of Paid Premium AI Service by Primary Smart Home Platform

Adoption of Security System Services among All US Internet Households

Adoption of Security System Services among Security System Owners

AI-Powered Features of Premium AI Home Security Service

Preferred Provider for a Single Unified App

Reasons for Preferring LLM as Unified Smart Home App

Reasons for Not Selecting LLM as Preferred Unified Smart Home App

Appeal of Conversational AI Assistant for Smart Home Control

Willingness to Pay $10/Month for Conversational Smart Home Assistant

Appendix

COPYRIGHT LAWS & USAGE AGREEMENT

Attribution
All reports are published and copyrighted by Parks Associates 1997-2026.

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Adobe Firefly
ADT
Alarm.com
Amazon, Alexa
Anthropic
Apple, Apple Intelligence, Apple Silicon, iPhone
Arlo
AT&T
Average
Brinks
Canva Magic Studio
Character.ai
ChatGPT
Claude
Comcast
DALL-E
DeepSeek
Galaxy AI
Google, Google Gemini, Google Gemini
Grammarly
Grok
Jasper
Lensa
MediaTek
Meta AI
Microsoft, Microsoft CoPilot
MyQ
NotebookLM
NVIDIA
OpenAI
Perplexity
Qualcomm
Ring
Samsung
SimpliSafe
SmartThings
Spectrum
Stable Diffusion
Starlink
Verizon
Vivint

Purchase

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Yilan Jiang

Senior Director of Consumer Analytics

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Jennifer Kent

Senior Vice President and Principal Analyst

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Smart Home: Products and Services

AI Experience Dashboard Q4 2025

Download Table of Contents (PDF)