Residential Security Dashboard Q4 2025

This biannual dashboard tracks ongoing consumer activity in the residential security systems and devices market. This research quantifies movement in the market by trending adoption of systems and monitoring services, self- and pro-installation, and the rise of standalone smart video devices as competitor solutions. The report benchmarks competitors by trending consumer reported brand share of systems and service providers, as well as Net Promoter Score (NPS) and average service fees reported for leading security service providers. The dashboard also tracks overall market movement as consumers churn out of the market or to competitor providers.

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Methodology & Definitions

Executive Summary

Security System Adoption & Segments

Professional Monitoring Services

Home Security Installation

Appendix

•Defining Internet households

•Guide to reading Parks Associates charts

•Additional research from Parks Associates

Published by Parks Associates

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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

ADT
Vivint
Brinks
SimpliSafe
Roku
Eufy
Ring Alarm
Comcast Xfinity
Brinks Home
Wyze
Arlo
Frontpoint
Abode
Ecobee
Scout Alarm
Cove
Canary
Cox Homelife

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Yilan Jiang

Senior Director of Consumer Analytics

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Jennifer Kent

Senior Vice President and Principal Analyst

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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Parks Associates

Market Research and Consulting Company

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Daniel Holcomb

Senior Analyst, Smart Home Research

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Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Smart Home: Products and Services

Residential Security Dashboard Q4 2025