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White Paper

Unified Streaming: Unlocking Next-Gen Advertising
Strategies for reaching commerce-ready viewers across live, FAST, and on-demand environments.

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Sponsored by

Unified Streaming: Unlocking Next-Gen Advertising

This white paper explores why unified video platforms are uniquely positioned to unlock next-generation advertising and why attempting to retrofit interactivity into pure SVOD environments is a more difficult path. For brands, agencies, and streaming stakeholders, the future of engagement lies in aggregation, not fragmentation.

About the Sponsor

Philo is a live television streaming service that offers consumers more than 70 top-rated channels and the entire AMC+ library for just $28/month. It also has over 100 free channels available to watch anytime without creating an account. Philo has a library of over 85,000 content titles on-demand and an unlimited DVR that saves recordings for a year. Philo can be enjoyed at home, or on the go, using mobile phones, tablets, TVs, and desktops.

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