New consumer research highlights rising interest in security services and growth of smart video adoption

Parks Associates’ latest "Residential Security Dashboard" finds 19% of US internet households have professionally monitored systems, while 7% pay for non-professional services like alerts and video storage. The "Residential Security Dashboard" also reports consumers increasingly value video security devices for their role in enhancing personal safety by deterring incidents and providing peace of mind. The installation process has become more flexible, with both DIY and professional setup options available.

Smart Video Device Ownership

Industry players Vivint, Brinks, and ADT maintain high monthly fees, with Parks Associates’ research showing the average monthly fees for home security services are now $54 per month. This has created opportunities for new market players with less expensive and new monitoring options. The market is becoming more competitive as brands like Roku, Arlo, Wyze, and Eufy join traditional security brands and offer advanced features such as video verification and AI-powered analytics. These innovations not only drive continued adoption but also open new revenue opportunities across hardware, services, and data analytics.

Additional research from the consumer research trending service:

  • 33% of US internet households own a smart camera in various form factors.
  • Among the 35% of US internet households who pay for a security service, one in five (21%) are paying for self-monitoring of video devices.
  • Roughly 78% of security system owners pay for some form of service— professional monitoring, self-monitoring, or video storage.

“Growth opportunities lie in upselling add-on devices, integrating energy and automation platforms, and offering differentiated value through AI, privacy-preserving features, and seamless user experiences,” said Jennifer Kent, VP, Research, Parks Associates.

Consumer Insights Dashboards present survey-based consumer research that tracks foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

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About Parks Associates

 

Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.  Learn more at https://www.parksassociates.com.

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