Executive Summary

Consumer Attitudes on Data Security

Data Privacy & Security Concerns as a Barrier to Smart Home Device Purchase

Impact of AI-Forward Messaging on Product Purchase Intention

Concerns About AI Technology "I am concerned about…"

Security/Privacy Related Problems Experienced

Consumer Attitudes on Data Sharing by Experience with Companies Tracking Online Activities

Comfort Sharing Data Types: Home, Resident, Video, Environmental

Data Privacy Measures Relieving Consumer Concerns

Willingness to Pay for Privacy Features in Smart Home Devices

Home Control Apps

Connected Living Evolution

Total Average Number of Connected Devices Per US Internet HH

Historical Adoption Trends of Mobile & Computing Devices

Historical Adoption Trends of Entertainment Devices

Smart Home Device Ownership

Average Smart Home Devices Owned

Number of Smart Home Devices Owned

Smart Safety & Security Device Ownership

Smart Energy, Lighting, Water Device Ownership

% Owning Any Smart Appliance

Smart Appliance Ownership by Type

Smart Home Control Hub Ownership

Smart Speaker or Smart Display Ownership

AI Engagement: Familiarity, Use, Perceptions

Generative AI Familiarity & Use

Familiarity with Generative AI Applications

Familiarity with Conversational AI Tools by Technology Adoption Segment

Familiarity with Conversational AI Tools by Age

Familiarity with Conversational AI Tools by Gender

Familiarity with Conversational AI Tools among Remote Workers

AI Technology Use Cases

Perceptions of AI Technology: 2024 vs 2025

Perceptions of AI Technology: Users vs Non-Users

Concerns About AI Technology: 2024 vs 2025

Concerns About AI Technology: AI Users vs Non-Users

"How have recent advances in artificial intelligence changed your level of concern about data privacy and security, if at all?"

Consumer Concerns About AI and Data Privacy

Key Words Among Those Who Increased Their Concern

Impact of AI-Forward Messaging on Product Purchase Intention: 2025 vs 2024

Impact of AI-Forward Messaging on Product Purchase Intention by Usage and Familiarity Segments

Connected Living: Concerns, Trust, Data Sharing

Consumer Concerns about Personal Data Security

Consumer Concerns about Personal Data Security by Household Income

Consumer Attitudes on Data Security, Access, and Sharing

Consumer Attitudes on Data Security, Access, and Sharing by AI User

Consumer Attitudes on Data Security, Access, and Sharing by Technology Adoption Segment

Data Security Concerns about Using Smart Home Products

Concerns about Who is Accessing to Personal Data

Concerns about Who is Accessing to Personal Data by Age

Concerns about Who is Accessing to Personal Data by AI Users

Smart Home Device Purchase Inhibitors

Privacy Concerns about Consumer Tech Devices by Device Type

Comfort Sharing Data Types: Home, Resident, Video, Environmental

Confidence in Service Provider Protecting Personal Data

Confidence in Service Provider Protecting Personal Data by Internet Service Providers

Confidence in Service Provider Protecting Personal Data by Mobile Service Providers

Confidence in Service Provider Protecting Personal Data by Home Security Providers

Confidence in Service Provider Protecting Personal Data by Smartphone Operation System

Security and Privacy Issues & Actions Taken

Security/Privacy Related Problems Experienced

Number of Problems Experienced

Consumer Concern about Personal Data Security by Number of Problem Types Experienced (Q4/2025)

Number of Problems Experienced by AI Users

Consumer Concerns about Data Security by AI Users

Consumer Concerns among AI Users by Problems Experienced & Get A lot in Return of Sharing

Security/Privacy Related Problems Experienced by Education Level

Security/Privacy Related Problems Experienced by Age

Consumer Attitudes on Data Sharing by Experience with Companies Tracking Online Activities

Data Privacy/Security Issues Experienced by Smart Home Device Usage

% Highly Concerned about Security of Personal Data by Smart Home Device Usage

Concerns About AI Technology by Experiencing Company Tracking Online Activities

Actions Taken to Prevent Unauthorized Access to Devices

Actions Taken to Prevent Unauthorized Access to Devices by Problems Experienced

Actions Taken to Prevent Unauthorized Access to Devices among Those Aware of Data Tracking/Selling

Actions Taken to Prevent Unauthorized Access to Devices among Those Experiencing Hacking/Unwanted Device Recordings

Adoption of Data Security Services

Adoption of Data Security Services by Age

Adoption of Data Security Services by Tech Affinity

Interest & Willingness to Pay for Enhanced Protections

Data Privacy Measures Relieving Consumer Concerns

Data Privacy Measures Relieving Consumer Concerns by Getting A Lot in Return for Sharing Personal Data

Willingness to Pay for Privacy Features in Smart Home Devices

Willingness to Pay More For Smart Home Product with Privacy Features by AI Use

Willingness to Pay More For Smart Home Product with Privacy Features by Smart Home Device Adoption

Willingness to Pay for Privacy Features in Smart Home Devices by Number of Problems Experienced

AI & Home Controls: Competitive Impact

Platforms Used to Control Smart Home Device

Most Used Platform Used to Control Smart Home Device

Preferred Provider for a Single Unified App

Preferred Provider for a Single Unified App, Among Select Segments

% Prefer AI Assistant for Unified Smart Home App, by Generative AI User Base

Reasons for Selecting Unified App Provider, Trending

Reason for Selecting Unified App Provider, by Provider Type

Reasons for Not Choosing a Company as a Unified App Provider

Appendix