Connected Consumer Privacy & Security in the AI Era

As connected devices, digital services, and artificial intelligence become embedded in everyday life, consumer concern about data use, surveillance, and digital vulnerability continues to grow. Building on longitudinal research dating back to 2018, this flagship study tracks consumer sentiment, behaviors, and expectations related to privacy and data security across smart home, streaming, health, and AI-powered services. It quantifies adoption of privacy tools, security best practices, and willingness to share personal data in exchange for value. The research also measures trust in technology providers, the impact of AI transparency on consumer comfort, and changing definitions of digital safety in a connected world.

Disclaimer

Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

Analysis is supported by AI tools in Parks Associates private, secure workspace to synthesize findings and only with insights from its proprietary dataset.

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Smart Home: Products And Services

Consumer Electronics and Entertainment

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Channel Analytics

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Smart Home: Products and Services