Smart Home Buyer Journey 2025. 4
Familiarity, Value, and Affordability—The Foundation of Adoption. 4
Awareness, Information, and Purchase Channels. 5
Installation and Ongoing Support: A Make-or-Break Experience. 5
Smart Appliances: An Emergent Category. 6
Looking Ahead to 2025 and 2026. 7
Industry News & Competitor Moves. 8
Google Soft-Launches New Smart Home Automation and Integration Features. 8
Parks Perspectives: Google Is Competing Directly with Apple for Ecosystem Share. 8
Apple’s New EnergyKit Framework. 9
Parks Perspectives: Apple’s EnergyKit Inches Closer Towards Whole Home Energy. 9
Wyze Introduces VerifiedView for Enhanced Camera Security. 10
Parks Perspectives: Wyze is Working to Regain Consumer Trust. 10
Eufy Launches Smart Display. 10
Parks Perspectives: Eufy Leads on Displays for Camera Control 11
WeaveGrid and Rivian Announce Smart Charging Collaboration. 11
Parks Perspectives: WeaveGrid and Rivian Are Addressing EV Owner Preferences. 11
SimpliSafe Outdoor Security Camera Series 2 Added to Retail Channels. 12
Parks Perspectives: Omnichannel is Important, but at Minimum, Retail is a Must. 12
Apartmentalize 2025: Key Tech Announcements for Multifamily Housing. 13
Parks Perspectives: Access Control is a Vital Amenity for Apartments. 13
Summary of Market News. 14