Parks Associates Smart Home Tracker Service June 2025

Smart Home and Security Tracker 2025 - June Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service.

Smart Home and Security Tracker provides market intelligence on the competitive US Smart Home and Security landscape by sizing and forecasting the overlapping markets and providing an analysis of key industry trends, market shifts, and player announcements on an ongoing basis.

Market Trends & Competitor News – The monthly report covers announcements from major industry players and highlights the potential impact it will have on the market.

It helps competing brands understand how the actions of different companies may impact their own bottom-line.
It includes insight on the activity of major tech giants in the smart home space, Amazon, Google, Apple, and Samsung
It includes insight on the activity of and the major smart security providers and platforms ADT, Alarm.com, Comcast, Brinks, Vivint, SimpliSafe, and others.

The Smart Home and Security Market Tracker helps companies stay informed with Market Sizing and Quarterly Updates focused on the smart home market.

Purchase

Smart Home Buyer Journey 2025. 4

Familiarity, Value, and Affordability—The Foundation of Adoption. 4

Awareness, Information, and Purchase Channels. 5

Installation and Ongoing Support: A Make-or-Break Experience. 5

Smart Appliances: An Emergent Category. 6

Looking Ahead to 2025 and 2026. 7

Industry News & Competitor Moves. 8

Google Soft-Launches New Smart Home Automation and Integration Features. 8

Parks Perspectives: Google Is Competing Directly with Apple for Ecosystem Share. 8

Apple’s New EnergyKit Framework. 9

Parks Perspectives: Apple’s EnergyKit Inches Closer Towards Whole Home Energy. 9

Wyze Introduces VerifiedView for Enhanced Camera Security. 10

Parks Perspectives: Wyze is Working to Regain Consumer Trust. 10

Eufy Launches Smart Display. 10

Parks Perspectives: Eufy Leads on Displays for Camera Control 11

WeaveGrid and Rivian Announce Smart Charging Collaboration. 11

Parks Perspectives: WeaveGrid and Rivian Are Addressing EV Owner Preferences. 11

SimpliSafe Outdoor Security Camera Series 2 Added to Retail Channels. 12

Parks Perspectives: Omnichannel is Important, but at Minimum, Retail is a Must. 12

Apartmentalize 2025: Key Tech Announcements for Multifamily Housing. 13

Parks Perspectives: Access Control is a Vital Amenity for Apartments. 13

Summary of Market News. 14

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Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

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Smart Home and Security Tracker 2025 - June Update

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Jennifer Kent

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@ JenniferMKent