Providing market intelligence for more than 35 years

Kristen Hanich

Director of Research

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

Free Resources

Top subscription services turn to bundling and partnerships to drive acquisition and retention
Parks Associates: Current subscribers see fixed wireless access from mobile network operators as worth the cost
Exploring the Advancements & Market Dynamics of Wi-Fi 7
36% of MDU residents indicate EV charging access is important for future home considerations
Managed Wi-Fi is preferred in MDUs for its widespread availability, ease of use, and ability to support IoT devices
The Smart Money: Access Control's Role in Multi-Family Housing
Parks Associates announces keynote speakers from ADT Multifamily, World Cinema, and Cox for inaugural Smart Spaces: Apartments, Hospitality, and Community Living
One More Thing…Apple Unveils Vision Pro Mixed-Reality Headset at WWDC23
Majority of property owners and managers cite appeal of smart door locks
72% of smart home product owners are concerned with personal data security
Smart watch adoption jumps from 30% in 2022 to 35% in 2023
Nearly a Quarter of Property Owners and Managers Report Being Understaffed for Maintenance Operations
Parks Associates Addresses Growth of Broadband PropTech Market April 17-18 at Smart Spaces
Connectivity and smart home tech are driving transformation of multifamily housing
Subscribers who get five or more value-added services give their service provider a net promoter score of +60
Parks Associates announces keynote speakers from ADT Multifamily, World Cinema, and Cox for inaugural Smart Spaces: Apartments, Hospitality, and Community Living
Parks Associates Reveals Top 10 U.S. Subscription OTT Video Services for 2021
Roku, Amazon Devices Risk Losing Grip on Streaming TV
US Cloud Gaming Market Aims to Generate Nearly $3 Billion in Annual Subscription Revenue
Personal Health Gadgets Becoming Mainstream


Wearables: Advances in Health & Safety
Broadband Market Tracker Q1 2024
Effective Bundling: Pain Points and Expectations from Subscription Leaders
Home Services Dashboard Q4 2023
Smart Properties: Value of IoT for MDUs
Smart Tech for Multifamily Properties: Understanding ROI
Altice Custom Banner - Broadband New Demands and Bundling Opportunities by ISP
Home Internet Evolution: 5G Competition and Value-Added Services
Fixed Wireless Access Revenue Forecast - Lumen
Home Services Dashboard 3Q 2023
Next-Generation Self-Storage: Leveraging Technology to Grow Revenue
Managed Wi-Fi in Multifamily Housing
IoT and Automation in Multifamily Housing: Players and Market Growth
Home Services Dashboard 2Q 2023
Broadband: New Demands and Bundling Opportunities
Smart Apartments: Connectivity and Services in MDUs
Gating Access: Challenges in Multifamily Properties
Data Privacy and Security in the Connected Home
Solving Multifamily Maintenance Demands with Smart Appliances
Home Services Dashboard 4Q 2022