Providing market intelligence for more than 35 years

Kristen Hanich

Director of Research

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

Free Resources

Managed Wi-Fi is preferred in MDUs for its widespread availability, ease of use, and ability to support IoT devices
The Smart Money: Access Control's Role in Multi-Family Housing
Parks Associates announces keynote speakers from ADT Multifamily, World Cinema, and Cox for inaugural Smart Spaces: Apartments, Hospitality, and Community Living
One More Thing…Apple Unveils Vision Pro Mixed-Reality Headset at WWDC23
Majority of property owners and managers cite appeal of smart door locks
72% of smart home product owners are concerned with personal data security
Smart watch adoption jumps from 30% in 2022 to 35% in 2023
Parks Associates announces keynote speakers from ADT Multifamily, World Cinema, and Cox for inaugural Smart Spaces: Apartments, Hospitality, and Community Living
Subscribers who get five or more value-added services give their service provider a net promoter score of +60
Connectivity and smart home tech are driving transformation of multifamily housing
Parks Associates Addresses Growth of Broadband PropTech Market April 17-18 at Smart Spaces
Nearly a Quarter of Property Owners and Managers Report Being Understaffed for Maintenance Operations
Parks Associates Reveals Top 10 U.S. Subscription OTT Video Services for 2021
Roku, Amazon Devices Risk Losing Grip on Streaming TV
US Cloud Gaming Market Aims to Generate Nearly $3 Billion in Annual Subscription Revenue
Personal Health Gadgets Becoming Mainstream
Nineteen percent of households own two or more connected health devices
23% of U.S. broadband households own a wrist-worn connected health devices
Health at home is entering the mainstream
Majority of US consumers intending to purchase wearables are willing to pay more for devices with health and medical features


Managed Wi-Fi in Multifamily Housing
Home Services Dashboard 2Q 2023
Broadband: New Demands and Bundling Opportunities
Smart Apartments: Connectivity and Services in MDUs
Gating Access: Challenges in Multifamily Properties
Data Privacy and Security in the Connected Home
Solving Multifamily Maintenance Demands with Smart Appliances
Home Services Dashboard 4Q 2022
Home Services Dashboard 1Q 2023
Residential Security Forecast Q1 2023 doc
Residential Security Forecast 1Q 2023
Home Services Dashboard 3Q 2022
Simplifying the IoT Edge: Smart Spaces Best Practices
Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience
Doing IoT Right: Top Practices for Multi-Dwelling Units
2022 Top Tech Trends
The Evolving Digital Media Landscape
2021 Consumer Tech Trends to Watch
Next Evolution of Health IoT: Moving Towards the Edge
Market Snapshot - OTT Video Viewership: The Role of Mobile