The device will also raise the visibility of augmented reality technology.
“In the consumer space, there is low familiarity with the term augmented reality,” Kristen Hanich, an analyst with Parks Associates, a Dallas market research and consulting company, wrote in the Connected Consumer Newsletter.
“However, most consumer use is of popular applications such as Pokémon Go, Snapchat, and Instagram — smartphone apps that are being used not because they are augmented reality, but because the core experiences resonate with consumers,” she continued.
“Apple’s expected announcement today in this category will help lift awareness and adoption given brand power, content ecosystem, developer relationships, and Apple’s focus on premium experiences,” she observed.
From the article, "One More Thing…Apple Unveils Vision Pro Mixed-Reality Headset at WWDC23," by John P. Mello Jr.