Providing market intelligence for more than 35 years

Tricia Parks


Tricia Parks is the founder of Parks Associates, a market analyst and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.

Parks Associates’ annual events include its signature event CONNECTIONS™: The Premier Connected Home Conference; Smart Energy Summit: Engaging the Consumer; Connected Health Summit: Consumer Engagement and Innovation; Smart Spaces: Apartments, Hospitality and Community Living; Future of Video: Business of Streaming; and CONNECTIONS™ Summit: Smart Home Growth Strategies, hosted each year at CES®. Tricia Parks also developed the Relevancy Theory, a forecasting model for sales across a broad range of digital electronic products and services.

Tricia has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. Tricia Parks has a BA from Sweet Briar College and graduate studies from the University of Texas.

Free Resources

Parks Associates finds three million U.S. households ready to buy Internet-connected TV during 2010 holiday shopping season
Connected CE Purchase Rates Stable now but Show Steady Decline since 2008
Tricia Parks, Founder & CEO, Parks Associates, receives prestigious Women in CE Award at CES 2014
Parks Associates research shows women dominate digital media usage in the connected home
Daily Deal Websites and Emails Changing Consumer Holiday Shopping Process
Kindle Fire as Popular as Apple iPad in Head-To-Head Matchup
Number of consumers planning to purchase a smart TV nearly doubles in 2011
More Consumers Spending on Streaming and Subscription Models to Watch TV Shows and Movies
Smartphones and Tablets Most Popular Consumer Electronic Products as Holiday Season Approaches
Parks Associates CEO to discuss pay-TV strategies at Connected TV World Summit
Broadband Providers Realizing Powerful New Roles through IP-based Home Monitoring Services
Parks Associates expands leadership team
Nearly 40% of security dealers offering interactive services report that 50% or more of their sales include at least one smart home device
European smart home market awakens
Parks Associates releases new whitepaper highlighting developments in the smart home and IoT industries following CES®
Parks Associates: 62% of Consumers Unfamiliar with Smart Home Products or Services
Bundled services and new IP features generating churn and new subscribers in monitored security
Security monitoring revenues increase despite declines in sales and home construction
CONNECTIONS™ Summit at CES® examines new smart home and IoT innovations and use cases
Comcast and Vivint to Keynote Parks Associates’ 20th Anniversary of CONNECTIONS™: The Premier Connected Home Conference in May


Demand for Security Solutions: Devices, Systems, and Services
Applying Theory to Action: Capturing New Revenues from IP Services
Expanding Role of the Service Provider — From Music to Games to the Connected Home
IoT: Extending Professional Monitoring for New Revenue
Home Security: Market Sizing and Forecasts
IoT Connectivity in Europe: Value of Connected Products
Innovation in Smart Home Products
The Evolution of Security and Smart Home
Smart Home Controllers: Competitive Analysis
The New Face of Home Security - 2015 Edition
The New Face of Home Security: Forecasts and Players
Connected Home Systems: Smart Home Central Controllers and Platforms
Connected Home Systems and Services: The Roundup
Aftermarket Entertainment: Universal Remote Controllers (Third Edition)
Aftermarket Entertainment: Universal Remote Controllers (Second Edition)
Home Systems: Home Security - Analysis and Forecasts
Digital Lifestyles: 2010 Outlook
COVID-19: Impact on Residential Security and Smart Home – July
Security Customer Acquisition, Retention, and RMR
Security Consumer Segments and Journeys