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Parks Associates expands leadership team

Elizabeth Parks named President; Denise Ernst joins as Vice President

International market research and analysis firm Parks Associates, which has studied emerging consumer technology products and services  for more than 30 years, today announced key promotions in its executive and management teams following strong growth in 2018:

  • Elizabeth Parks, a 20+year employee and currently Senior Vice President,  is  promoted to President of Parks Associates;
  • Jennifer Kent, Director of Research Quality and Product Development, is promoted to Senior Director;
  • Denise Ernst joins the firm as Vice President.

“2018 has been an exciting year of growth and accomplishment for Parks Associates,” says Tricia Parks, founder and CEO of Parks Associates. “As we prepare for more growth and expanded research areas, these personnel changes help strengthen Parks Associates’ position for both our research and event services. It’s a great pleasure to welcome Denise to our executive team and to name Elizabeth, a long-time company leader, as president.”

Denise Ernst, a seasoned executive with previous experience at Lennox, Nortek, and Sonny’s Enterprises, will help lead the research operations as well as support corporate development for the company.

“I am excited about this great opportunity to contribute to the leading firm providing research and consulting services for companies in the smart home, IoT, and connected entertainment space,” said Denise Ernst, vice president, Parks Associates.

“Elizabeth and Jennifer are well known to our clients and have fostered strong and sustainable growth with excellent planning and management,” Tricia Parks said. “Their continued teamwork will help take us to our next level. It is an exciting time for the industries we cover and our company.”

Parks Associates forecasts that 442 million connected consumer devices will be sold in the U.S. in 2020. Worldwide, more than 265 million households will have more than 400 million OTT video service subscriptions by 2022.

“Connectivity is changing the way consumers live, and Parks Associates is dedicated to providing primary data and relevant industry insights that help our clients understand today’s consumer and new areas of opportunity,” said Elizabeth Parks, president, Parks Associates. “We look forward to continuing to provide reliable research and valuable networking experiences for the industries we serve.”

In addition to syndicated and custom research, Parks Associates hosts six executive conferences each year, including its signature event CONNECTIONS™: The Premier Connected Home Conference, with the 23rd-annual conference taking place May 21-23, 2019, in San Francisco. Parks Associates’ next industry event is CONNECTIONS™ Summit at CES, January 8, 2019, in Las Vegas. More information is at

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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