Meet The Team

  • Parks Associates, About Parks Associates


    Twitter ID: @ParksAssociates

    Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

    The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

    Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

  • Tricia Parks, Chairman, Founder, and CEO


    Tricia Parks is the founder, chairman, and CEO of Parks Associates, a market analyst and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.

    Parks Associates hosts CONNECTIONS™, an international conference and showcase for the digital home hosted in the U.S., and CONNECTIONS™ Europe, hosted in Europe and focusing on market opportunities for digital products and services in the many nations of Europe. Tricia Parks also developed the Relevancy Theory, a forecasting model for sales across a broad range of digital electronic products and services.

    Tricia has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. Tricia Parks has a BA from Sweet Briar College and graduate studies from the University of Texas.

  • Elizabeth Parks, President


    Twitter ID: @elizparks

    As President, Elizabeth leads all teams within Parks Associates. Elizabeth oversees all research for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™, and she supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

    Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

  • Denise Ernst, Vice President


    INDUSTRY EXPERTISE: Market Segmentation, Competitive Analysis, Channel/Go-to-Market Strategy, Forecasting, Voice of Customer, Product Roadmap Planning, Sales Training

    As Vice President, Denise leads Parks Associates research operations and business strategy. She leverages her substantial leadership experience working for both manufacturers and service providers, where she has led new product development, marketing, and sales. Her expertise in launching products from design to sales execution and channel management brings a unique perspective. Her motto is “look at the data, it will tell you what direction to take.”

    Denise earned her MBA from University of Chicago’s Booth School and her BS in Industrial Engineering from Iowa State University.

  • Research Team

  • Dina Abdelrazik, Senior Analyst


    Twitter ID: @DinaAtParks

    INDUSTRY EXPERTISE: Residential Security, Smart Home Products and Services, Smart Home Strategies, Voice Technology Devices and Platforms

    Dina leads Parks Associates residential security research and is a member of the connected home team. She has authored numerous reports covering topics such as home security market trends and competitive landscape, voice assistant technologies, smart home strategies, and technology solutions for seniors. She leads custom research projects on connected home topics and is a certified focus group moderator, with training from the Burke Institute.

    Dina earned her MS in Marketing, with a concentration in Marketing Analytics, from the University of Texas at Dallas and a BA in Advertising from Southern Methodist University.

  • John Barrett, Director of Consumer Analytics


    Twitter ID: @ParksData

    John Barrett leads Parks Associates questionnaire development and specializes in survey design that elicits accurate, insightful, and actionable data. He regularly advises companies across consumer technology markets on research methodology and business strategy and has authored dozens of industry reports. He also teaches college-level courses on research methods and other topics at LeTourneau University.

    He holds a PhD in Religion, Politics, and Society from Baylor University, an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University.
     

  • Lindsay Gafford, Research Analyst


    Twitter ID: @LindsayAtParks

    INDUSTRY EXPERTISE: Connected consumer living, home energy management, smart home

    Lindsay Gafford participates in and supports all areas of research at Parks Associates, specializing in connected home solutions. Prior to joining Parks Associates, Lindsay had a diverse professional background with experience in the federal, non-profit, and private sectors. Her expertise falls in multisource data collection and analysis, operations and development of new programs, as well as increasing efficiency in already established programs.

    Lindsay earned her MA in Church-State Studies and her BA in English Language and Literature from Baylor University in Waco, TX.
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  • Kristen Hanich, Senior Analyst


    Twitter ID: @KristenAtParks

     

    INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

    Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

    Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

  • Keshav Jaiswal, Researcher


    Keshav studies market trends and consumer behaviors related to the use of smart home and entertainment technologies. Keshav’s work with the Consumer Analytics team includes primary and secondary research, where he focuses on finding data-driven solutions from syndicated and custom survey data.

    Keshav Jaiswal graduated from University of Texas at Dallas with a Master of Science degree in Business Analytics specializing in Marketing and Research. He also holds a bachelor’s degree in Computer Science and Engineering.
     

  • Yilan Jiang, Director


    Twitter ID: @YilanJiang

    Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research across all areas of the consumer IoT, including consumer electronics, entertainment services, voice assistants, and connected home solutions. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions. Yilan leads research that provides rich insight into consumer preference and deep analysis of competitive strategies and business models.

    Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.
     

  • Pooja Kamble, Researcher


    Pooja is a member of the Consumer Analytics team. She contributes to the design and testing of surveys and analyzes data to provide clients with insightful data analytics and effective visualizations. Using her technical expertise and business acumen, she helps identify current market trends, influential factors, and target audiences, helping clients make informed business decisions and elevate their businesses.

    Pooja Kamble is completing her MS in Information Technology and Management degree from the University of Texas at Dallas and has a BE in Electronics and Telecommunication Engineering from the University of Pune.
     

  • Jennifer Kent, Senior Director


    Twitter ID: @JenniferMKent

    INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

    As Senior Director, Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

    Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.
     

  • Weijun Lee, Research Associate


    Prior to joining Parks Associates in November 2018, Weijun was a Top Strategic Technology Executive of ZTE TX Inc., Milpitas, CA; in the CTO Group of ZTE Corporation, Shenzhen, China; and a system architect in Santera Systems Inc., Plano, TX, and in Nortel Networks, Ottawa, Canada. He has 25+ years of extensive experience in R&D and global technical marketing in the areas of telecommunications and IP networks, cloud computing, computer security, IPTV/OTT, smart home, artificial intelligence, and blockchain. He has moderated and spoken in prestigious industry forums, including Mobile World Congress, Broadband World Forum, and TV Connect.

    Weijun has a master's degree in Computer Science from the University of Toronto, Toronto, Canada, and a bachelor's degree in Computer Science and Engineering from the University of Science and Technology of China, Hefei, China. He currently holds eight US/PCT patents in methods and systems.

    INDUSTRY EXPERTISE: Blockchain, AI, Cybersecurity, IoT, Smart Home, IPTV/OTT, 5G, Cloud Computing

  • Craig Leslie, Senior Analyst


    INDUSTRY EXPERTISE: Entertainment services, broadband services, voice and AI in connected entertainment

    Craig has participated in numerous entertainment projects and has authored reports on broadband services, voice recognition, and artificial intelligence technologies. He currently studies market trends and consumer behavior, focused on broadband services, connected devices and emerging technologies.

    Craig earned his Master of Business Administration from Southern Methodist University in Dallas, TX, with concentrations in Marketing and International Business. He holds a bachelor’s degree in Business Administration from the College of Notre Dame in Belmont, CA.

  • Steve Nason, Senior Analyst


    Twitter ID: @SteveAtParks

    INDUSTRY EXPERTISE: Entertainment content and services, consumer behavior on emerging technology markets

    Steve is a senior analyst at Parks Associates, specializing in entertainment content and services. He brings over fifteen years experiencei n a variety of market research and marketing strategy roles including several in the emerging technology and media space.

    Steve earned both his BS in Telecommunication with a concentration in Business and his MA in Mass Communications from the University of Florida.

  • Billy Nayden, Research Analyst


    Twitter ID: @NaydenBilly

    INDUSTRY EXPERTISE: Entertainment content and services, virtual reality, sports media, gaming/esports

    Billy is a research analyst on the entertainment services research team, specializing in entertainment content production and monetization. He brings experience from both the sports journalism and data analytics industries, making him uniquely positioned to study trends in television and the dynamic entertainment industry as a whole.

    Billy earned his Bachelor of Business Administration in Marketing from Southern Methodist University, where he minored in Sport Management and Film and Media Arts.
     

  • Chris O’Dell, Research Associate


    Twitter ID: @COatParks

    INDUSTRY EXPERTISE: Connected home, cybersecurity, blockchain, smart home products, insurtech

    Chris O’Dell is a member of the connected home team, authoring reports on the privacy and security needs in the home and tracking various smart home product markets. Chris also contributes to Parks Associates custom research work across all connected home markets.

    Chris joined Parks Associates following a six-year career in journalism. Chris graduated from Harding University in Searcy, AR, in 2010 with a BA in broadcast journalism and a concentration on print journalism, where he served as the sports editor for The Bison, an award-winning student publication.
     

  • Brad Russell, Research Director, Connected Home


    Twitter ID: @bradrusselltech

    INDUSTRY EXPERTISE: Connected home technologies and services, IoT data privacy and security, home networking, insurtech, connected health, housing innovation, home energy management

    Brad leads Parks Associates’ connected home team, exploring leading-edge issues converging in the connected home—smart home devices and services, home networking, IoT data privacy and security, data-driven applications, and platform services. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies.. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices. He has a background in marketing communications, technology startups, and online media.

    Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural collaboration.
     

  • Patrice Samuels, Senior Analyst


    Twitter ID: @PatriceatParks

    INDUSTRY EXPERTISE: Smart home products and services, technical support services, consumer experience

    Patrice covers smart home products and services and leads Parks Associates Smart Home Tracker product, keeping clients informed of industry developments and competitive shifts across more than 10 smart home product markets. She also leads digital home technical support services with a focus on market trends, business models, and provider strategies. Patrice manages custom research projects and strategy workshops that help companies understand the consumer experience in the connected home.

    Patrice earned her MBA from Texas A&M University at College Station and BSc in Psychology from the University of the West Indies.
     

  • Brett Sappington, Senior Director of Research


    Twitter ID: @BrettsView

    INDUSTRY EXPERTISE: Pay TV and OTT video services, entertainment content distribution, video and cloud technologies, broadband services

    As Senior Research Director and Principal Analyst, Brett Sappington leads Parks Associates research practice for entertainment, broadband access, and consumer electronics markets. His personal and custom research focuses on trends and technology innovations among major service providers, content producers, networks, and technology vendors and the market forces affecting their businesses. Brett is an internationally recognized thought leader in the television, broadband, and online video service industries.

    Brett has spent over twenty years in the industry as an analyst, executive manager, and entrepreneur for companies specializing in cloud, communication, and IP-related technologies. He founded a successful networking technology startup, built new divisions of wireless networking and audio software products, and was involved in the development and marketing of early-market products for Wi-Fi, VoIP, video-over-IP and other technologies.

    Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

  • Savitha Sidharth, Senior Manager, Consumer Analytics


    Savitha applies her expertise in data mining, data analytics, and data visualization to interpret data and provide key insights to support optimal decision making. Her past experience in business strategy coupled with data analysis gives her the capability to go beyond data at face value and develop intricate connections between the variables in question and consumer behavior. She also manages Parks Associates’ data warehouse and analytics tools. “Automation in order to ensure accuracy and efficiency” is her motto.

    Savitha earned a double master's in MSc in Applied Economics and Predictive Analytics from Southern Methodist University and an MBA in Marketing and Finance from Amrita School of Business, India.
     

  • Michael Tuck, Researcher


    INDUSTRY EXPERTISE: OTT video service and business models

    Michael specializes in the dynamic and growing market for OTT video services. He tracks more than 200 OTT video services in North America and is the lead contributor to Parks Associates’ OTT Video Tracker product. Michael also supports Parks Associates consumer survey work, assessing consumer habits and perspectives on entertainment content and service offerings.

    Michael earned his BBA in Business Analytics with a focus in operations management from the University of North Texas in Denton, TX.
     

  • business development

  • Paul Barnett, Account Executive


    Paul Barnett joined Parks Associates following an extensive career at top tier professional service organizations in Australia and the U.K.

    As a member of the business development team, Paul has a passion for building strong relationships with his clients which in turn helps to proactively assist with their needs. Paul graduated from Macquarie University in Sydney, with a Bachelor of Business Management.

  • Sharrelle Fisher, Business Development Associate


    Sharrelle Fisher joined Parks Associates in 2017 following an extensive career in consultative and strategic sales. Sharrelle works with the sales team to help optimize and create opportunities through outreach to current and potential clients. Sharrelle attended Michigan State University where she earned a BA in political science.

  • Stephanie Heeney, Account Executive


    Stephanie Heeney joined Parks Associates in 2016. She brings a wealth of experience from a diverse background including Information Technology, Energy, and Consulting. Stephanie is a member of our business development team and has a passion for helping clients solve problems. Stephanie graduated from the University of Western Ontario (now Western) in Canada with a double major in English Literature and Psychology.

  • Eli Lund, Account Executive


    Twitter ID: @thuermann101

    Eli Lund joined Parks Associates in 2010 following his graduation from the University of Texas at Dallas, where he earned a Bachelor in Business Administration with a minor in psychology. As a member of the business development team, Eli assists our clients with custom marketing services and sponsorship opportunities at each of Parks Associates' six annual executive conferences.

  • Elissa Mancini, Account Manager


    Elissa Mancini joined Parks Associates in 2019 after nearly a decade of providing software and IT consulting services. As a member of the business development team, Elissa strives to meet client need with energy and accuracy. Elissa graduated from Southern Methodist University in 2004 with a B.A. in Political Science.

  • Jason Paris, Director, Business Development


    Twitter ID: @paris4jason

    Jason Paris joined Parks Associates in 2007 as an analyst studying international telephone, cable, and satellite providers and is now a member of the business development team.

    Jason graduated from the University of Texas at Austin with a BA in psychology and government. After working for the Texas House of Representatives, Jason spent the previous seven years in New York City working with portable and enterprise healthcare technologies.

  • marketing

  • Kaitlin Hawkins, Senior Manager, Marketing and Sales Strategy


    Twitter ID: @KHawkAtParks

    Kaitlin joined Parks Associates in 2014 as a marketing associate. She serves as an internal analyst for the company, analyzing marketing, sales, and finance metrics and processes, and reporting against goals. She also serves as a key support member of the marketing team, where she maintains and analyzes the Parks Associates contact database, manages Parks Associates company social media accounts, and spearheads the company's SEO campaigns and website traffic analysis. Kaitlin also creates and distributes Parks Associates article, blog, and email content.

    Prior to joining Parks Associates, Kaitlin worked on marketing, social media, and SEO campaigns at a digital marketing agency in Dallas. She received her BA in English Writing from the University of Oklahoma in 2012, where she served as the Social Media Editor for World Literature Today, an award-winning literary magazine, for four years.
     

  • Sherrelle Lewis, Marketing Associate


    Twitter ID: @SlewisatParks

    Sherrelle joined Parks Associates in 2019 as a marketing associate. As a member of the marketing team, Sherrelle helps plan and measure outbound HTML email marketing efforts for Parks Associates research and events. She also serves as a point of contact for the media, managing all incoming media requests and press invitations for Parks Associates events. Sherrelle attended the University of Arkansas where she earned a BA in communications.

  • Susan Minner, Office Manager


    Susan joined Parks Associates in 2017 as Office Manager. She manages the accounting, human resources, and benefit administration tasks. She also provides administrative support for the sales and marketing teams.

    Prior to joining Parks Associates, Susan served in various positions and has 20-plus years accounting firm experience. These positions include office manager and firm administrator for local CPA firms, and in her last position, she served as the office/accounting manager for a publishing company in Dallas, Texas.

  • Jay Shelton, Creative Director


    Twitter ID: @JayWShelton

    Jay joined Parks Associates in 2015 as the Creative Director and develops the creative aspects of Parks Associates collateral, presentation materials, and print and digital materials for the firm's hosted events as well as syndicated and custom research. Jay creates and sets the look and direction for all of Parks Associates brands.

    With over 25 years in the graphic design field, Jay brings experience from a variety of industries to Parks Associates, including healthcare, bar code and software/hardware, hotel management, building materials, and beauty supply. Jay graduated from the University of North Texas with a BFA in graphic design with a concentration in illustration.

  • Mindi Sue Sternblitz-Rubenstein, Senior Director, Marketing


    Twitter ID: @mindisue00

    Mindi Sue plays a primary role in Parks Associates event management, including five Parks Associates-hosted events and the outside events the Company participates in. Mindi Sue is responsible for strategic planning and marketing of Parks Associates’ hosted executive conferences. Mindi Sue is responsible for coordinating speaker relations activities for Parks Associates’ conferences and webcasts, including managing all proposals to speak, speaker communication, logistics, and coordination for national and international events and over fifty outside industry events that the Parks Associates analyst team participates in.

    Mindi Sue oversees Parks Associates’ public relations efforts including social media, press outreach and event attendance, analyst relations, training, executive communication, and corporate events. As a tenured executive and company-wide leader, she continuously supports all divisions of the Company with her enthusiasm and strives to improve company efficiency, creativity, and cohesiveness.

    Prior to joining Parks Associates in early 2008, Mindi Sue worked with ad agencies, start-ups, consulting firms, retail stores, nonprofit organization, and real estate companies in designing profitable sales and creative marketing programs. Mindi Sue has an MBA from University of Texas at Dallas and a Bachelor of Business Administration in Management Information Systems from Texas A&M University.

  • Nick Thrash, Director, Operations


    Twitter ID: @NickThrash1

    Nick's primary duties are handling the logistics for Parks Associates’ events and marketing efforts. He organizes and maintains vendor relationships for all trade shows that Parks Associates participates in, including CEDIA and The Consumer Electronics Show. Nick provides logistical support to all sponsors and speakers at events and workshops hosted by Parks Associates. Nick is the primary contact for event sponsors regarding exhibitor logistics and fulfillment of sponsorship benefits at CONNECTIONS™. In addition, Nick manages the distribution of Parks Associates’ research materials to individual and Client Service accounts.

    Prior to joining Parks Associates, Nick worked with a full-service advertising agency and graphic design firm. Mr. Thrash has a BBA in marketing from Texas Tech University.

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