Meet The Team

  • Parks Associates, About Parks Associates

    Twitter ID: @ParksAssociates

    Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

    The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

    Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

  • Tricia Parks, Chairman, Founder, President, and CEO

    Tricia Parks is the founder, chairman, President, and CEO of Parks Associates, a market analyst and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.

    Parks Associates hosts CONNECTIONS™, an international conference and showcase for the digital home hosted in the U.S., and CONNECTIONS™ Europe, hosted in Europe and focusing on market opportunities for digital products and services in the many nations of Europe. Tricia Parks also developed the Relevancy Theory, a forecasting model for sales across a broad range of digital electronic products and services.

    Tricia has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. Tricia Parks has a BA from Sweet Briar College and graduate studies from the University of Texas.

  • Elizabeth Parks, Senior Vice President

    Twitter ID: @elizparks

    As Senior Vice President, Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

    Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

  • Research Team

  • Dina Abdelrazik, Research Analyst

    Twitter ID: @DinaAtParks

    Dina Abdelrazik joined Parks Associates in 2016 as a part of the connected home team. She has participated in numerous smart home projects and has authored reports on voice assistant technologies, smart home strategies, and home security. Dina frequently speaks at industry events and briefs with many industry leaders about company and product developments. She currently studies market trends and consumer behavior, focused on emerging technology products and services.

    Dina earned her MS in Marketing, with a concentration in Marketing Analytics, from the University of Texas at Dallas and a BA in Advertising from Southern Methodist University.

    INDUSTRY EXPERTISE: Voice Technology Devices and Platforms, Residential Security, Smart Home Products and Services, Smart Home Strategies

  • John Barrett, Director of Consumer Analytics

    Twitter ID: @ParksData

    John Barrett currently analyzes digital media and international trends for Parks Associates and also heads the company’s consumer research team. He regularly advises companies from both the content and hardware industries on their digital media strategies and has authored dozens of industry reports.

    He holds an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University.

    Industry Expertise: International Research, Digital Media, Mobile TV, Social Media, User-generated Content, Web 2.0

  • Denise Ernst, Senior Analyst

    Denise recently joined Parks Associates’ Smart Home Energy Management team. She has worked for both manufacturers and service providers, with experience leading new product development, marketing, and sales. Her expertise in launching products from design to sales execution and channel management brings a unique perspective. Her motto is “look at the data, it will tell you what direction to take.”

    Denise earned her MBA from University of Chicago’s Booth School and her BS in Industrial Engineering from Iowa State University.

  • Kristen Hanich, Research Analyst

    Twitter ID: @KristenAtParks

    Kristen Hanich studies digital and connected health and mobile trends across the globe. She is a trained anthropologist with skills in ethnography, development/programming, and geoanalytics and has a background in the areas of health behavior and epidemiology.

    Kristen has dual Master’s degrees in anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her B.Sc. in health at the University of Texas at San Antonio and has a graduate certificate in GIS.

  • Yilan Jiang, Senior Research Manager

    Twitter ID: @YilanJiang

    Yilan currently studies the digital entertainment industry with a focus on consumer digital media habits and trends in multimedia application and services. She also assists other Parks Associates analysts in a wide range of research projects. She has worked on numerous primary consumer and industry research projects, including conducting global consumer research on digital technology trends and adoption.

    Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.

    Industry Expertise: Consumer research and adoption patterns, PC Usage, Multimedia Applications and Services on Fixed CE Platform and Mobile Devices, Internet Applications

  • Jennifer Kent, Director, Research Quality & Product Development

    Twitter ID: @JenniferMKent

    As Director, Research Quality & Product Development, Jennifer manages Parks Associates' process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer is always looking at the most effective ways to provide research to Parks Associates clients.

    Since joining Parks Associates in 2009, Jennifer has worked on the mobile and health research team, specializing in the connected health, mobile payment, and connected car markets, as well as the consumer research team, analyzing consumer data related to the connected home and consumer electronics markets.

    Jennifer earned her Ph.D. in religion, politics, and society and an M.A. in church-state studies from Baylor University. She earned her B.A. in politics from the Catholic University of America in Washington, D.C.

    Industry Expertise: Digital Health Products and Services, Portable and Mobile Access Platforms and Applications

  • Tom Kerber, Director, IoT Strategy

    Twitter ID: @TomAKerber

    Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.

    Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

    Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.

    Industry Expertise: Residential Security, Smart Home Products and Services, Home Network Technology, Software Systems, Electric Utilities, AMI, Home Energy Management, Demand Response

  • Peter Klayman, Research Analyst

    Peter Klayman is part of the Parks Associates Access and Entertainment research team. He studies market and consumer trends in a number of areas, including big data, machine learning, and drone technology.

    Prior to joining Parks Associates, Peter spent 3 years working as a strategy consultant serving a variety of industries. He earned a BBA in Finance and a BS in Civil Engineering from the University of Texas at Austin.

  • Katherine Li, Researcher

    Twitter ID: @KatKatDallas

    Katherine Li joined Parks Associates in 2015 as part of the Consumer Analytics research team. She currently studies the market trends, smart product adoption and consumer behaviors, focusing on emerging consumer technology products. Katherine’s work at Parks Associates includes conducting consumer research, analyzing market trends, and cooperating with other research analysts in a number of industry reports.

    Katherine Li earned her Master of Science degree from University of Texas at Dallas in Marketing, with a concentration in Marketing Analytics. She holds a bachelor’s degree in Real Estate Management from East China Normal University, P.R. China.

  • David Mitchel, Research Analyst

    David Mitchel is part of the Parks Associates Consumer Analytics research team. He studies market and consumer trends in a number of areas, including Access & Entertainment, Connected CE, Energy Management, Connected Home Systems, Digital Media, Digital Health, and Mobile Devices.

    Prior to working at Parks Associates, David spent 5 years working in a variety of marketing roles, gaining experience in a variety of industries. He earned a BA in Communication from the University of Arizona and an MBA from Thunderbird School of Global Management.

  • Erik Overbeeke, European Partner Alliance

    Erik Overbeeke, principal of OIMC, partners with Parks Associates on several of its European projects. He researches the connected consumer market in the EU, providing insight on IoT evolution for the security, home controls, energy management, connected health, and entertainment industries. Erik has served as a marketing, strategy, and M&A consultant in the residential security industry, focused most recently on IoT, helping a number of leading companies develop market entry and partnership strategies.

    Prior to that, Erik worked for eight years at KPN, the incumbent telecommunication company in the Netherlands, and 15 years at Philips Electronics in the Netherlands. He fulfilled several senior management, business development, and business consulting positions. He holds a college degree in electronics and a Master of Business Economics - Erasmus University, The Netherlands.

  • Brad Russell, Research Director, Connected Home

    Twitter ID: @bradrusselltech

    Brad Russell explores leading-edge issues in connected consumer electronics, smart home devices and platforms, IoT data privacy and security, and data-driven applications. He has a background in marketing communications, technology startups, and online media. Brad balances the art and science of market research to generate insights that lead to more astute business decision making and value-generating practices.

    Brad received his BS degree in advertising and marketing from the University of Texas at Austin. He also earned MDiv and DMin degrees from two leading seminaries with concentrations in ethics and cross-cultural leadership.

    INDUSTRY EXPERTISE: Connected Consumer Electronics, Smart Home Devices and Platforms, IoT Data Privacy and Security

  • Patrice Samuels, Senior Analyst

    Twitter ID: @PatriceatParks

    Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.

    Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.

    Industry ExpertiseTelevision Services, Broadband Services, Technical Support Services, International Markets, Digital Music

  • Brett Sappington, Senior Director of Research

    Twitter ID: @BrettsView

    As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

    Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur. Previously, he founded and served as vice president for Teligy, a software company specializing in software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, VoIP, and other technologies.

    Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

    Industry Expertise: International Digital Living Trends, Television Services (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware, Technical Support Services

  • Hunter Sappington, Researcher

    Twitter ID: @ResearchHunter

    Hunter Sappington currently studies trends and innovation in connected consumer electronics including devices such as game consoles, smart TVs, virtual and augmented reality headsets, drones, and robotics as well as a variety of smart home devices.

    Hunter earned his BA in New Media Journalism with a focus in advertising from Baylor University in Waco, TX.

  • business development

  • Sharrelle Fisher, Business Development Associate

    Sharrelle Fisher joined Parks Associates in 2017 following an extensive career in consultative and strategic sales. Sharrelle works with the sales team to help optimize and create opportunities through outreach to current and potential clients. Sharrelle attended Michigan State University where she earned a BA in political science.

  • Stephanie Heeney, Account Executive

    Stephanie Heeney joined Parks Associates in 2016. She brings a wealth of experience from a diverse background including Information Technology, Energy, and Consulting. Stephanie is a member of our business development team and has a passion for helping clients solve problems. Stephanie graduated from the University of Western Ontario (now Western) in Canada with a double major in English Literature and Psychology.

  • Eli Lund, Account Executive

    Twitter ID: @thuermann101

    Eli Lund joined Parks Associates in 2010 following his graduation from the University of Texas at Dallas, where he earned a Bachelor in Business Administration with a minor in psychology. As a member of the business development team, Eli assists our clients with sponsorship opportunities and custom marketing services.

  • Jason Paris, Director, Business Development

    Twitter ID: @paris4jason

    Jason Paris joined Parks Associates in 2007 as an analyst studying international telephone, cable, and satellite providers and is now a member of the business development team.

    Jason graduated from the University of Texas at Austin with a BA in psychology and government. After working for the Texas House of Representatives, Jason spent the previous seven years in New York City working with portable and enterprise healthcare technologies.

  • Dana Riddle, Account Executive

    Dana joined the Business Development team in 2017 and brings 10+ years of account management experience to her customers. She has built a reputation as an enthusiastic and dedicated collaborator who is committed to the success and satisfaction of the companies she partners with.

    Prior to joining Parks Associates, Dana worked for a global technology company and has a background in technology business development, digital media, and advertising. She spearheaded the sales of newly developed digital programs for a Pulitzer-prize winning newspaper as well as a Folio award-winning magazine.

  • marketing

  • Kaitlin Hawkins, Senior Manager, Marketing and Sales Strategy

    Twitter ID: @KHawkAtParks

    Kaitlin joined Parks Associates in 2014 as a marketing associate. She serves as a key support member of the marketing team, where she maintains and analyzes the Parks Associates contact database, manages Parks Associates company social media accounts, and spearheads the company's SEO campaigns and website traffic analysis. Kaitlin also creates and distributes Parks Associates article, blog, and email content.

    Prior to joining Parks Associates, Kaitlin worked on marketing, social media, and SEO campaigns at a digital marketing agency in Dallas. She received her BA in English Writing from the University of Oklahoma in 2012, where she served as the Social Media Editor for World Literature Today, an award-winning literary magazine, for four years.

  • Julia Homier, Marketing Manager

    Twitter ID: @JHatParks

    Julia joined Parks Associates in April 2012 after receiving a BA in communications and a BBA in marketing from St. Edward’s University in Austin, TX. Julia assists the marketing, sales, and research departments with administrative tasks including database entry, incoming calls, and client outreach for briefings. She also manages the supporter agreements for Parks Associates' hosted events. She is a key contributor to all social networking efforts and communication tasks for the company.

  • Susan Minner, Office Manager

    Susan joined Parks Associates in 2017 as Office Manager. She manages the accounting, human resources, and benefit administration tasks. She also provides administrative support for the sales and marketing teams.

    Prior to joining Parks Associates, Susan served in various positions and has 20-plus years accounting firm experience. These positions include office manager and firm administrator for local CPA firms, and in her last position, she served as the office/accounting manager for a publishing company in Dallas, Texas.

  • Chris O’Dell, Marketing Associate

    Twitter ID: @COatParks

    Chris O’Dell joined Park Associates following a six-year career in journalism. He supports the marketing, sales and research teams by curating press releases, articles, blog posts, social media and web content, and other forms of written communication.

    Prior to joining Parks Associates, Chris also served as a marketing assistant for a sales and marketing company in the senior living industry and did freelance writing for various publications, including The Dallas Morning News. Chris graduated from Harding University in Searcy, AR, in 2010 with a BA in broadcast journalism and a concentration on print journalism, where he served as the sports editor for The Bison, an award-winning student publication.

  • Jay Shelton, Creative Director

    Twitter ID: @JayWShelton

    Jay joined Parks Associates in 2015 as the Creative Director and develops the creative aspects of Parks Associates collateral, presentation materials, and print and digital materials for the firm's hosted events as well as syndicated and custom research. Jay creates and sets the look and direction for all of Parks Associates brands.

    With over 25 years in the graphic design field, Jay brings experience from a variety of industries to Parks Associates, including healthcare, bar code and software/hardware, hotel management, building materials, and beauty supply. Jay graduated from the University of North Texas with a BFA in graphic design with a concentration in illustration.

  • Mindi Sue Sternblitz-Rubenstein, Senior Director, Marketing

    Twitter ID: @mindisue00

    Mindi Sue plays a primary role in Parks Associates event management, including five Parks Associates-hosted events and the outside events the Company participates in. Mindi Sue is responsible for strategic planning and marketing of Parks Associates’ hosted executive conferences. Mindi Sue is responsible for coordinating speaker relations activities for Parks Associates’ conferences and webcasts, including managing all proposals to speak, speaker communication, logistics, and coordination for national and international events and over fifty outside industry events that the Parks Associates analyst team participates in.

    Mindi Sue oversees Parks Associates’ public relations efforts including social media, press outreach and event attendance, analyst relations, training, executive communication, and corporate events. As a tenured executive and company-wide leader, she continuously supports all divisions of the Company with her enthusiasm and strives to improve company efficiency, creativity, and cohesiveness.

    Prior to joining Parks Associates in early 2008, Mindi Sue worked with ad agencies, start-ups, consulting firms, retail stores, nonprofit organization, and real estate companies in designing profitable sales and creative marketing programs. Mindi Sue has an MBA from University of Texas at Dallas and a Bachelor of Business Administration in Management Information Systems from Texas A&M University.

  • Nick Thrash, Director, Operations

    Twitter ID: @NickThrash1

    Nick's primary duties are handling the logistics for Parks Associates’ events and marketing efforts. He organizes and maintains vendor relationships for all trade shows that Parks Associates participates in, including CEDIA and The Consumer Electronics Show. Nick provides logistical support to all sponsors and speakers at events and workshops hosted by Parks Associates. Nick is the primary contact for event sponsors regarding exhibitor logistics and fulfillment of sponsorship benefits at CONNECTIONS™. In addition, Nick manages the distribution of Parks Associates’ research materials to individual and Client Service accounts.

    Prior to joining Parks Associates, Nick worked with a full-service advertising agency and graphic design firm. Mr. Thrash has a BBA in marketing from Texas Tech University.

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