Current Research

Analyzes Industry Impact of Changes in Video Distribution

Analyzes and quantifies the market for cloud-based digital media services and platforms in emerging broadband markets, including China and Brazil.

Measures the market for energy services in the digital home.

Quantitative assessment of the current use of mobile devices as well as future trends that could redefine or enhance their role in the digital lifestyle.

Analyzes online gamers to provide consumer segmentation, discover how current gamers spend their time and money, and identify gaming solutions and services that will capture future spending

This research project assesses the Impact of Cloud-based Digital Media Services.

IP Monitoring, Access, & Controls

Measures and analyzes interest in IP home services and features, including home monitoring and control, energy management and monitoring, and digital health services.

Identifies critical factors in the consumer buying process and aids manufacturers and retailers in creating effective marketing plans
 

Products, Services, and Support

This project determines attitudes, current ownership and subscription rates, and purchase intentions for all major product and service categories in the connected lifestyle for Western European households.

This project examines use of mobile technologies by both consumers and care workers in health applications.

This consumer research study focuses on adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages, and stand-alone, OTT services.

Connected CE Tracker provides time-series tracking data on actual and intended consumer purchase behavior as well as the factors influencing these actions for multiple connected CE product categories.

This primary consumer survey provides a quantitative assessment of the market for over-the-top (OTT) and operator-managed mobile cloud services and applications. It evaluates consumer interest in mobile content, applications, and devices.

This survey of U.S. small- and medium-sized businesses (SMB) gauges their need for premium technical support services.

This primary consumer survey provides a quantitative assessment of the market for consumer spending on personal health solutions.

This third installment in Parks Associates' groundbreaking tech support research provides data on consumer need for and interest in premium technical support services, with additional insight on adoption of “attached” services.