In The News

Tuesday, August 26, 2014

Wearables and health insurance: A health bar over everyone's head

The wearables market is currently a pretty small one. It optimistically represents about 2 percent of the billion or so smartphones shipped last year. This means that there's huge potential for growth, especially where corporations are buying them by the thousands.

According to Parks Associates, 22 million fitness-tracking devices will be sold this year, and this is set to increase to 66 million by 2018, with corporate-wellness programs accounting for a third of that.

On top of this, ...read more

Tuesday, August 26, 2014

EcoFactor Delivers Verified Energy and Demand Results that Surpass the Competition

"The NVE M&V report is significant because it compares the impact of different approaches to peak load shedding," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "EcoFactor's energy modeling solution not only delivered more peak load per household than other solutions during DR events, but through an integrated approach with EE, EcoFactor also provided homeowners with huge energy efficiency and money savings."

From the press ...read more

Tuesday, August 26, 2014

Health & Wellness Within The Wearables Market

Health and fitness are application areas with significant potential for long-term consumer engagement and ongoing streams of data and revenues. About 45 percent of consumers in U.S. broadband households are very concerned about their health. The breakdown of this figure shows that one in three is concerned about diet habits, whereas about 40 percent are worried about their lack of exercise.

It is a cliché, but unfortunately a true one, that a wide chasm sits between healthcare ...read more

Monday, August 25, 2014

Fitbit could be your weight-loss promise to the boss

The market for wearable devices is small - about 2 percent of the 1 billion smartphones shipped globally last year - so creating interest from employers and insurance companies is key to growth. Some 22 million fitness-tracking devices will be sold this year, and 66 million by 2018, with about a third coming from corporate-wellness programmes, according to Parks Associates. The incentives an employer or insurance company can offer is a way to keep people using the gadget, instead of throwing ...read more

Sunday, August 24, 2014

No fees, no wires, just TV on a tablet, startup promises

If Tablet TV can prove that the technology is reliable, easy to use and cheaper than subscription TV, it could lead to "a little bit of a renaissance in over-the-air television," said analyst Brett Sappington of the Dallas research firm Parks Associates.

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The explosion in tablet use is part of the shift. Parks Associates said about 61 percent of all U.S. homes with high-speed Internet own at least one tablet, and found that the weekly video viewing time on tablets has ...read more

Sunday, August 24, 2014

Wearing This Device Lets Companies Know You’re Losing Weight

These are among the ethical questions still to be addressed about the appropriateness of companies tracking the physical activity of employees, said Harry Wang, a researcher for Parks Associates who has been studying the market. With wearable devices, collecting more sensitive information is likely to bring tougher government oversight, he said.

“There will be high levels of privacy, security and compliance requirements,” Wang said. “There will be high expectations from consumers ...read more

Friday, August 22, 2014

Now Trending: Smart Watches

The Apple iWatch, the Google Gem, the GearFit … soon it may seem like every person you know has a piece of technology on their wrist. New research from Parks Associates confirms this, showing that smart watch sales will reach an all time high in 2014, with 18 million units sold worldwide. Projections estimate that by 2018, global sales will hit 347 million units.

Smart watches are watches that also allow users to track their fitness levels, read messages, check email, and do many other ...read more

Friday, August 22, 2014

Where's The Digital Health Consumer Sweet Spot?

Dallas-based consulting firm Parks Associates split the burgeoning digital health consumer market into four distinct segments in a recent survey.

The survey, which contacted 2,500 heads of household in broadband-enabled American homes, reported that among all U.S. broadband households, 26 percent are healthy and engaged, 25 percent are challenged but mindful, 28 percent are unhealthy and in denial, and 21 percent are young and indifferent.

The survey also revealed that interest in ...read more

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