In The News

Tuesday, March 21, 2017

Cable Gaining in a Shrinking Pay-TV World

The current state of the video market is hardly cause for celebration, however, as streaming video continues to take hold. In fact, more consumers now subscribe to either free or paid streaming services than subscribe to traditional pay-TV services overall, Breznick noted, and that trend is building up a head of steam.

Breznick cited other market data indicating that US pay-TV providers lost 1.7 million video customers in 2016, up from a loss of 1.1 million in 2015, accordin ...read more

Tuesday, March 21, 2017

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate.

In fourth quarter of last year, 12 percent of U.S. broadband households had smart speakers with voice assistant technology, according to a new report from Parks Associates.

That was more than double fourth quarter 2015, when adoption was at just 5 percent.

According to the study, more than half of broadband households find ...read more

Tuesday, March 21, 2017

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips.

It's not entirely surprising that streaming music is how people spend most of their time--it's a passive activity that can be done while commuting, working, exercising and even while doing other phone tasks. If you're anything like me, you listen to music and play games at the sa ...read more

Monday, March 20, 2017

1-gig Internet coming to Boston area

Meantime, Google acquired Webpass, a San Francisco company that uses wireless technology instead of cables to deliver high-speed Internet services to businesses and apartment buildings.

Brett Sappington, senior director of research at Parks Associates in Dallas, said RCN’s new service could speed the rollout of competing offerings from Boston’s other broadband providers, Comcast Corp. and Verizon Communications Inc.

“Where we see it emerging in markets we’ll ofte ...read more

Monday, March 20, 2017

Greenwave Systems Announces AXON Predict

Greenwave’s AXON Platform extends analytics and machine learning down to the chip level and at all points in between. With the addition of AXON Predict to its product family, the company is now extending computational power and real intelligence industrial, commercial and consumer market segments within the Internet of Things (IoT). Together, the company’s real-time visual edge analytics software and sophisticated data management platform will enable enterprises and OEMs to ...read more

Monday, March 20, 2017

Samsung Claims Its New Bixby Out-Assists Siri

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates.

Not surprising, millennials are most likely to partake (46%), but -- as the technology continues to improve and we get more comfortable talking to our gadgets -- such services are increasingly becoming common practice.

What's more, nearly three quarters (72%) of consumers who use digital assistants are already satisfied with their capabilities, whil ...read more

Monday, March 20, 2017

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service.

The streaming platform doesn’t just feature a bevy of movies and TV shows that zap into whatever productivity someone conjures up on a given day. It takes those viewing choices and, via an artificial intelligence algorithm, aggregates similar shows and movies to keep individual watchers ...read more

Friday, March 17, 2017

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent increase since early 2013. The firm’s report – TV Services: Changing the Channel Package – indicates that only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57 per cent who indicated very high satisfaction levels in 2013.

“Hig ...read more

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