In The News

Monday, August 22, 2016

NETGEAR ANNOUNCES ORBI TRI-BAND WIFI “SYSTEM” FOR GREATER HOME WIFI COVERAGE

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming video to every available screen from an increasing number of OTT video service options. In the U.S. market, the average broadband household has over seven connected CE devices that can stream video. In addition, emerging smart home devices require always-on connectivity to function ...read more

Monday, August 22, 2016

New Orbi WiFi System From NETGEAR Delights With Whole-Home High-Speed WiFi

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming video to every available screen from an increasing number of OTT video service options. In the U.S. market, the average broadband household has over seven connected CE devices that can stream video. In addition, emerging smart home devices require always-on connectivity to function ...read more

Monday, August 22, 2016

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data consumption grew 28% from the third quarter of 2015 to the second quarter of 2016. And among mobile consumers under 25, there was a 38% increase in data use per month from 2015.

From the article "For Sprint, T-Mobile, Plans Will Be Unlimited—And Less." ...read more

Sunday, August 21, 2016

How Fitbit And Others Have The Pulse Of Health Research

While some trials rely on existing wearables, other trials are testing prototypes that could help people better manage their health, such as monitoring pain or helping patients comply with their medication regimens, said Harry Wang, senior director of research at the Dallas market research and consulting firm Parks Associates.

Wang said there’s still debate over how valuable the data from Fitbits and other consumer monitoring devices will be. “This is in the very early stages of ...read more

Sunday, August 21, 2016

Nearly Half of Americans Looking for a New Home Want Smart Technology

A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires the home to be ready for smart technology.

From the article "Nearly Half of Americans Looking for a New Home Want Smart Technology" by Allison Halliday.

Sunday, August 21, 2016

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest in smart homes.

Millennials have grown up digital and the Internet of Things is simply adding to their internetworking.

From the article "Smartwatch Ownership: Millennials 44%, Non-Millennials 23%" by Chuck Martin.

Saturday, August 20, 2016

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study video apps on connected devices. “Video apps on connected devices are again playing a key role in the competitive landscape of digital video entertainment,” Parks says.

From the article "Cord-Cutting Steady, Connected TV Apps On Rise" by Daisy Whitney.

Saturday, August 20, 2016

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too.

According to the survey of 1,250 U.S. adults who have broadband Internet access at home, 71 percent of Americans want a move-in ready home.

From the article "For Home Buyers, Move-In Ready Now Means More Technology" by www.theopendoor.lennar.com

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