In The News

Monday, October 27, 2014

Fitbit unveils latest fitness trackers, including a 'super watch’

Fitbit wants to maintain its lead in the growing but nascent market for wearable fitness trackers. According to the NPD Group, Fitbit commanded nearly a 70 percent share, far ahead of competitors like Jawbone and Nike. Another study by Parks Associates pegged Fitbit’s share at 40 percent, which was still enough for a healthy lead in the sector.

From the article "Fitbit unveils latest fitness trackers, including a 'super watch’" by Benny Evangelista.

Monday, October 27, 2014

Pay television approaches a billion homes

Parks Associates expects that the number of households with pay television will exceed a billion by the end of 2015. Its report titled Under Attack: assessing new threats to Pay TV considers the competitive threats to the traditional subscription television ecosystem.

From the article "Pay television approaches a billion homes."

Monday, October 27, 2014

Non-linear video outpaces linear viewing

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” said Barbara Kraus, Director of Research, Parks Associates.

The research also shows that nearly 40% of US broadband households that use the smart TV as their ...read more

Monday, October 27, 2014

Broadband households watch 17.4 hours of non-linear per week

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” EXPLAINS Barbara Kraus, Director of Research, Parks Associates. “Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all ...read more

Monday, October 27, 2014

Gadget Gyaan

A HDMI streaming stick is something that you can plug into the back of your HDMI TV, which will enable you to stream live TV shows, games, movies and music from the net or subscribed services. Some of these come with remotes that let you navigate through the streaming, while some have mobile phone apps that act as a remote. The best example of this would be the Google Chromecast. There are many other such dongles like Roku, Apple TV and Amazon Fire TV. A recent survey done by Parks ...read more

Monday, October 27, 2014

Over 46 million 4K UHD homes expected by 2018

More than 46 million households worldwide will subscribe to a 4K UHD pay TV service by 2018, according to new research from Parks Associates. Pay TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay TV services. In the US, 82 per cent of consumers 18-22 have a pay TV subscription, compared to 87 per cent among ...read more

Friday, October 24, 2014

Apple Pay has landed, but its effects on mobile marketing are still up in the air

And Parks Associates’ Jennifer Kent described Apple Pay as “a game changer because Apple does not release products without the necessary marketing resources.” None of the other mobile payment players “has put nearly enough resources into consumer education,” she said, “resulting in a lack of traction for the mobile payments space as a whole.”

There’s also the matter of timing, she said. Next year is when merchants will be upgrading their point-of-sale systems because of a ...read more

Friday, October 24, 2014

Roku reported to be working on confidential IPO filing

A report over the summer from Parks Associates showed Roku and Google's Chromecast were the two most popular streaming devices sold in the U.S. in 2013, moving about 3.8 million each. Apple was No. 3, selling a little over 2 million of its Apple TV boxes.

From the article "Roku reported to be working on confidential IPO filing"  by Cromwell Schubarth.

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