In The News

Wednesday, April 23, 2014

Young viewers are key segment to target for OTT

Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers.

Nearly 40% millenials consider online video the most important source for video content, according to Parks Associates’ new report Trends in Content Licensing.

“Pay-TV subscriptions remain high among Millennials, but at the same time, nearly 40% in this age group consider online video the more

Tuesday, April 22, 2014

How Apps Are Revolutionizing Television

Technology pundits agree: The television industry is ripe for disruption.

Increasingly, television viewers are using their second screens to more effectively engage with the content they are watching, whether it’s searching for show-related content and products advertised, or engaging with other viewers of a show, ?according to data from market research and consulting firm Parks Associates.

From the article, "How Apps Are Revolutionizing Television" by Natasha Baker.

Monday, April 21, 2014

Will Netflix numbers confirm cable cutting?

But now, he says about six and a half percent of households have only internet service—that’s two and a half million more than in 2010. Not everyone is swayed, though. Live TV still has its perks.

“Consumers want local news. They want live sports,” says Brett Sappington, director of research at Parks Associates. He says some TV viewers are downgrading instead of cutting their cable when they sign up for Netflix.

And, of course, Netflix wins either way.

From the article, more

Thursday, April 17, 2014

Pearl Group Tests OTA Broadcasts of Interactive Content and Ads

The group, known as Pearl (an early adopter of mobile DTV transmissions in the U.S.), is looking to pursue new opportunities in digital media for local stations and is now targeting Internet-connected televisions, also known as "smart TVs." According to the Consumer Electronics Association, smart TVs represent one of the fastest growing categories in the industry.

In its "Global Digital Living Forecast Workbook" from March 2014, Parks Associates estimates that the more

Thursday, April 17, 2014

More Connected Devices Means More Support Needed

As more consumer devices and services get connected, they’re looking for more in the way of tech support services, particularly those that protect against loss, theft and or virus protection.

According to new research from Parks Associates, more than 50% of U.S. tablet and smartphone owners are interested in protective tech support services, despite fewer than 10% having ever experienced a catastrophic problem. According to the survey, 55% of smartphone owners want some service that more

Tuesday, April 15, 2014

Virtual Health Care Will Revolutionize The Industry, If We Let It

Of the nearly 75% of households that have not used online healthcare communications, over 50% indicate that they are comfortable with the idea of using online tools to communicate with their healthcare provider. It will be up to providers then to bridge this gap. The majority of these consumers acknowledge that saving time would be the primary reason for them to use online tools, so providers need to emphasize this benefit in particular when promoting these resources to patients.

If more

Monday, April 14, 2014

Game of phones: Will join the smartphone battle?

"Amazon won't pin its business strategy’s success on its own branded hardware products," says Harry Wang, director of mobile research at Parks Associates, a technology research and consulting firm. "But owning its own hardware serves several strategic advantages: It enhances branding visibility, retains more loyal customers, better integrates Amazon services and shopping apps with hardware, and gains some leverage with digital content providers, merchants and partners. more

Monday, April 14, 2014

Five Ways to Kick the Cable TV Habit and Save Serious Cash

Fewer than 5 percent of cable subscribers have cut the cord, according to research firm Parks Associates, but nearly all of them did it for the same reason: Their cable bills were too damned high. The average American now pays nearly $100 a month for cable TV, says the NPD Group, a bill expected to top $200 by the year 2020. Meanwhile, cable providers consistently rank among the worst companies in annual surveys of customer satisfaction. That’s a big reason why pay TV subscriptions have more

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