In The News

Wednesday, May 10, 2017

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and 57% do online banking with them. Parks Associates data shows 68% of U.S.-based smartphone owners listening to music via streaming outlets on a daily basis and 71% watch short video clips. And according to personal media startup Magisto, the average smartphone user takes 150 new phot ...read more

Wednesday, May 10, 2017

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription.

That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year.

“Free OTT trials are effective in converting a sizeable portion of trial users into subscribers,” said senior analyst Glenn Hower of Parks Associates, which conducted the study. Hower admits that while there is a potenti ...read more

Tuesday, May 09, 2017

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes.

Parks Associates back in October noted around 40 percent of U.S. broadband households reported a recent privacy or security problem with one of their connected devices. And in February the firm followed up with a report that revealed 45 percent of broadband households are concerned about privacy and security risks to their smart ho ...read more

Tuesday, May 09, 2017

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has dropped every year during the same period, to 81 percent of broadband households in 2016.

“Data consistently shows that the perceived [lack of] value of pay-TV is always the number-one reason why people cut the cord,” Brett Sappington of Parks Associates told the San Diego Union- ...read more

Tuesday, May 09, 2017

Arrayent Explores New Consumer IoT Business Models at Parks Associates CONNECTIONS: The Premier Connected Home Conference

Arrayent Inc. today announced its participation in CONNECTIONS™: The Premier Connected Home Conference, to be held May 23-25 at the Hyatt Regency San Francisco Airport. Arrayent VP Peter Radsliff will share his views on the pre-show research workshops panel entitled “Industry Insights: Growth and Business Models” on Tuesday, May 23. Arrayent—the IoT cloud chosen by trusted brands—is also a proud sponsor of the 21st annual confab presented by market researcher, Parks Associates.

...read more

Tuesday, May 09, 2017

PointCentral’s Sean Miller to Speak About Smart Home Automation at the Prestigious Parks Associates Connected Home Conference in San Francisco

PointCentral, the recognized leader in enterprise-scale Smart Home Automation solutions for property managers, today announced that Sean Miller, PointCentral’s incoming president, has been invited to speak at Parks Associates 21st annual Connected Home Conference – Connections, May 23-25 in San Francisco. Mr. Miller will join a distinguished panel of other IoT executives to discuss the topic; IoT Monetization Models: Building a Mass-Market Smart Home, scheduled for Wednesday, Ma ...read more

Monday, May 08, 2017

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual digital assistants.

According to new numbers from market research consultancy Parks Associates, the category, led by Amazon’s Echo, Dot and Tap, has already penetrated upward of 11 percent of U.S. broadband households, while projections call for annual sales in excess of 50 millio ...read more

Sunday, May 07, 2017

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premier Connected Home Conference.

Solur is Senior Vice President of Product & Development for Xfinity Home, Internet of Things, and Data Services, and he will present the keynote address at 4:30 p.m. on Tuesday, May 23. The event will be held May 23-25 at the Hyatt Regency San Franci ...read more

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