In The News

Sunday, September 28, 2014

Report: America favors gaming consoles for media streaming

Game consoles aren't really game consoles anymore. Sure they play games, but they're also capable of plenty of non-gaming activities. In today's age, we have an abundance of apps and features installed on our consoles that make watching our favorite shows and movies easy and convenient. But of course, you already knew this.

What you may not have known is that researchers at Parks Associates claim that game consoles are currently not just able to help us catch up on the latest season of ...read more

Friday, September 26, 2014

Telecoms, services providers playing a niche role in the emergence of the smart home

"Smart home packages currently hold broad appeal among U.S. consumers, and last week, Parks Associates announced nearly 4 percent of U.S. households will have a smart home controller by the end of 2014, with an estimated increase to nearly 6 percent by 2015," said Patrice Samuels, a research analyst at Parks Associates. "Support providers must be equipped to handle the growing demand for on-boarding and ongoing enablement services to ensure that consumers have optimal ...read more

Friday, September 26, 2014

Over half of US broadband households have OTT video service

Among US broadband households, 55 percent subscribe to an over-the-top (OTT) video service, opening up new opportunities for cloud services, according to Parks Associates. Consumer interest in cloud DVR technology is growing, with 45 percent of US broadband households finding it appealing. Parks Associated research also reveals that televisions screens are still the preferred method for watching video among a majority of US broadband households. On average, consumers spend over 20 hours each ...read more

Friday, September 26, 2014

55% of US broadband households subscribe to OTT service

Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates.

“Over 50% of U.S. broadband households have at least one TV series that they ‘never miss,’” explains Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We ...read more

Friday, September 26, 2014

55% of US broadband homes subscribe to OTT

“Over 50 per cent of US broadband households have at least one TV series that they ‘never miss,” said Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions.”

Consumer interest in cloud DVR technology is growing – 45 per cent of US broadband ...read more

Friday, September 26, 2014

OTT services subscribed to by 55% of US broadband homes

Some 55% of US broadband households now subscribe to an OTT video service, such as Netflix, according to Parks Associates.

The research firm noted that consumer interest in cloud DVR technology is also growing, with 45% of US broadband households finding this “very appealing.”

The main TV screen was found to be the preferred destination for video watching, with Parks noting that on average, consumers spend more than 20 hours each week watching video on TV screens, compared to 1.3 ...read more

Friday, September 26, 2014

More than half of Americans subscribe to OTT

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.

This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.

"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn ...read more

Friday, September 26, 2014

OTT Video Services Popular Among US Households, Operators Targeting Cloud-based Offerings

OTT video services are seeing high adoption rates in the US. According to Parks Associates, 55% of US broadband households subscribe to an OTT video service. Proliferation in IP-based content and the widespread use of OTT applications on smart devices is expected to be the key drivers pushing for the widespread use of OTT video services. Park Associates, a market research and consutling company said that given the current take-up rates on OTT video services, providers of cloud solutions and ...read more

Page(s):   of   429 Next
© 1998-2014 Parks Associates. All Rights Reserved.