In The News

Tuesday, November 25, 2014

Pay-TV adoption hits 78% of UK broadband households

Parks Associates announced new research today at CONNECTIONS Europe showing pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively.

Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.

Parks Associates research shows 10% of Spanish broadband households with a pay-TV service plan to change to a new service provider in the next 12 months, compared to 9% in the UK and 4% in Germany. Several ...read more

Monday, November 24, 2014

She-Commerce vs. He-Commerce: Who Owns the Economy on Black Friday?

Parks Associates researchers found that women are more interested and likely to buy tablets, smartphones, and laptops. However, men dominated when it came to buying flatscreen LCD televisions, but not by much. The survey showed that 19 percent of men planned to make this purchase while 17 percent of women intended to.

From the article "She-Commerce vs. He-Commerce: Who Owns the Economy on Black Friday?" by Travis Wright.

Friday, November 21, 2014

Does Flywheel exec shakeup spell trouble? CEO says no

Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the majority of San Francisco's taxi companies and more than 80 percent of the city's cabs now use the app.

"San Francisco is what I call a lab for us," Mathur said. "The most critical part is to get enough supply line."

"Flywheel is banking on the fact that partnering ...read more

Friday, November 21, 2014

Survey: 9 percent know what a health wearable is

“It’s fair to assume most of the above users are wearing some kind of health-tracking wristband such as Fitbit,” MEF researchers wrote. “But, to repeat, these devices are hardly mainstream. A study by Parks Associates reported that the number of wearables sold will be 22 million this year. A decent number, but a pinprick compared to the billion smartphones shipped in 2013.”

From the article "Survey: 9 percent know what a health wearable is" by Aditi Pai.

Friday, November 21, 2014

Smart tech, dumb channels

“Driving mass market adoption of smart home technologies in Europe will require a leap of faith from some of the traditional suppliers and service providers that now find themselves thrust into the middle of this hot new market category.

Channel EMEA spent two days earlier this week at a conference focused on monetising strategies for the connected home in Europe, hosted by research firm Parks Associates.

While the products are available now to provide smart plugs, smart ...read more

Thursday, November 20, 2014

Pay TV uptake in UK and Germany outstrips Spain

Pay TV adoption in Germany and the UK now stand at 86% and 78% of broadband households compared to just 53% of broadband homes in Spain, according to Parks Associates.

“Spanish broadband households show enthusiasm for online video, with our research showing 54% watch free online video at least once a month, compared to 40% in the UK and 26% in Germany,” said Parks Associates research director Brett Sappington.

The Parks research also claimed that 10% of Spanish broadband ...read more

Thursday, November 20, 2014

High pay-TV adoption in UK and Germany

Pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to Parks Associates.

Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.

“Spanish broadband households show enthusiasm for online video, with our research showing 54% watch free online video at least once a month, compared to 40% in the U.K. and 26% in Germany,” said Brett Sappington, Director, Research, Parks ...read more

Thursday, November 20, 2014

Pain is in Spain as UK, Germany lead in Euro pay-TV

Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates.

Revealing its latest pay-TV research and recommendations at CONNECTIONS Europe: Monetizing Strategies for the Connected Consumer, Parks disclosed that for Germany and the UK pay-TV penetration of broadband households is 86% and 78% respectively, but for the Iberian TV powerhouse it is only 47%. This figure is ...read more

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