In The News

Tuesday, April 15, 2014

Virtual Health Care Will Revolutionize The Industry, If We Let It

Of the nearly 75% of households that have not used online healthcare communications, over 50% indicate that they are comfortable with the idea of using online tools to communicate with their healthcare provider. It will be up to providers then to bridge this gap. The majority of these consumers acknowledge that saving time would be the primary reason for them to use online tools, so providers need to emphasize this benefit in particular when promoting these resources to patients.

If more

Monday, April 14, 2014

Game of phones: Will join the smartphone battle?

"Amazon won't pin its business strategy’s success on its own branded hardware products," says Harry Wang, director of mobile research at Parks Associates, a technology research and consulting firm. "But owning its own hardware serves several strategic advantages: It enhances branding visibility, retains more loyal customers, better integrates Amazon services and shopping apps with hardware, and gains some leverage with digital content providers, merchants and partners. more

Sunday, April 13, 2014

Smart thermometers bring savings

Parks Associates, a Dallas market research firm, estimates about 1 in 10 U.S. homes with a broadband connection now own a smart thermostat. That has driven what is now an $86 million-a-year global market, which may grow to $1.4 billion by 2020, according to a report published late last year by Navigant Research.

“Six (million) to 8 million thermostats are sold annually, and in the future a larger and larger portion of those are going to be smart,” said Tom Kerber, director of energy more

Thursday, April 10, 2014

The Triumph of Tablets

Tablets is a category in motion. Since their debut as a viable product four years ago with the Apple iPad, adoption rates have zoomed in broadband-equipped households (from zero in 2010 to nearly 50 percent through 2013, by Parks Associates estimates), and 2014 continues the trend, with consumers facing a choice of more and more operating systems, screen sizes and functionality with each month that passes.

From the article, "The Triumph of Tablets" by Nancy Klosek.

Wednesday, April 09, 2014

Roku Users Just Beat Apple TV In Streaming Video

Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms.

Market research company Parks Associates says 86% of Roku owners compared with 77% of Apple TV owners use a subscription over-the-top video companies, like Netflix or Amazon Prime Instant Video.

Looking at specific subscription video on demand services (SVOD), Roku owners use more Netflix than Apple owners -- 75% to 63%. But Apple more

Wednesday, April 09, 2014

More Roku owners than Apple TV owners use OTT

Parks Associates has published consumer research showing more Roku owners than Apple TV owners use an OTT service.
The firm’s Streaming CE and Content Purchasing Habits finds 86 per cent of Roku owners compared to 77 per cent of Apple TV owners use a subscription OTT service of any kind. Seventy-five per cent of Roku owners use Netflix, while 63 per cent of Apple TV owners use it.

“More Roku owners use Netflix, but more Apple TV owners use Amazon Prime Instant Video (40 per cent more

Wednesday, April 09, 2014

Amazon surpasses Hulu, Apple in streaming video traffic

Facing stiff competition from Apple TV and Roku, as well as Google's Chromcast, Amazon's content delivery system (CDN) -- which rivals Apple -- may be its saving grace.

"Amazon has a robust CDN, an existing advertising network, and a successful online retail property. So, it is in a position to monetize that box in ways that no other consumer electronic maker or online video service can currently match," Brett Sappington, director of research at Parks Associates, told CBS News more

Tuesday, April 08, 2014

What does the Google acquisition of Nest mean?

GOOGLE ANNOUNCED ITS $3.2 BILLION ACQUISITION OF NEST, a manufacturer of smart thermostats and other connected products, in January 2014. This transaction positions Google as a key player in the rapidly changing demand response (DR) market.

Demand response programs are transitioning away from the traditional thermostat DR business model where the utility markets, procures, installs, and assumes the risk for long-term performance of the equipment. The new, more cost-effective more

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