In The News

Monday, October 20, 2014

Among US homes, 20% will acquire a smart home device in 2015

A new survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in US homes, as 20 percent of households with broadband intend to acquire one or more smart home devices within the next year. According to the study, half (48%) of those surveyed who own a smart home device are under 35-years-old.

Smart home devices and systems have processing intelligence and are connected to the internet through a home network ...read more

Monday, October 20, 2014

Parks Associates forecasts 4K future

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018.

Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older ...read more

Monday, October 20, 2014

PlanetEcosystems Expands P-ECOSYS Customer Relationship Management Platform: Boosts Value Offer to Utility Customers, Reduces Costs

"The best way to engage customers is to focus on solutions that customers actually want," said Maia Hinkle, research analyst at Parks Associates. "Customers want to optimize their comfort, pay the right amount for energy, and make informed purchase decisions. By providing personalized solutions to the problems that consumers are facing, the PlanetEcosystems platform engages consumers and drives energy efficiency programs."

From the press release "PlanetEcosystems ...read more

Monday, October 20, 2014

Apple slims iPad, sharpens iMac

Analysts predict the new features will be enough for Apple to hold onto its position as a market leader in tablets. About 37 percent of U.S. households owned an Apple tablet in the first quarter, compared with 16 percent with an Amazon tablet and 14 percent with a Samsung tablet, according to research and consulting firm Parks Associates. The firm surveyed 10,000 U.S. households.

From the article "Apple slims iPad, sharpens iMac."

Sunday, October 19, 2014

Building on their lucky streak, Boomers can see digital health as their destiny

For healthcare, that’s a $20 billion+ market over the next three years, according to Parks Associates. It’s such an inviting market that AARP and UnitedHealthcare launched The Longevity Network this week as a hub for digital health ideas targeted at the 50+ market in general. Suggested categories — which target Boomers now and in their coming years — include medication management, aging with vitality, vital-sign monitoring, care navigation, emergency detection and response, physical ...read more

Saturday, October 18, 2014

Cutting the Cord: Fissures in the pay TV 'logjam'

Consumers have already spoken, as more than half (55%) of U.S. broadband households currently subscribe to a streaming TV service, according to Parks Associates.

From the article "Cutting the Cord: Fissures in the pay TV 'logjam'" by Mike Snider.

Friday, October 17, 2014

Television news: Gray, TBN, Comcast/NBCUniversal

Ultrahigh definition TV, or UDF, is expected to be in use in more than 46M households within four years, according to Parks Associates. It will be adopted by younger viewers attracted to its enhanced features and “slightly” lower rates than traditional MVPDs.

From the article "Television news: Gray, TBN, Comcast/NBCUniversal" by dseyler.

Friday, October 17, 2014

Smart devices shipments forecast to show strong growth

Smart home products are exhibiting strong growth in U.S. homes, and 20% of households with broadband plan to acquire one or more smart home devices within the next year, according to new survey released from the Consumer Electronics Association (CEA) and Parks Associates.

The study said 48% of those surveyed who own a smart home device are under 35-years-old.

“It makes sense that early adopters of smart home devices tend to be younger, have a high-tech affinity and are four-times ...read more

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