In The News

Monday, January 26, 2015

Price of TV sports rights set to rise again

Broadcasting rights to live sports are likely to continue to get more expensive as competition for them increases, according to an analyst.

Glenn Hower, research analyst at consulting firm Parks Associates, said there may be a point where the bubble bursts, but that point will not come “any time soon”.

Mr Hower’s comments come after Ofcom opened an investigation into Virgin Media's complaints about how the Premier League sells live UK audio-visual media rights.

Virgin ...read more

Monday, January 26, 2015

Streaming media use rises in US broadband households

We’ve all heard these monikers in some form or fashion the last couple of years. But, what we don’t hear much about is how all this “smart” integration requires pervasive connectivity with highly-reliable, low latency bandwidth.

To paint the picture better, smart home and IoT research from Parks Associates recently discovered that ownership and usage of connected devices is growing among U.S. broadband households.

Approximately 26 percent of U.S. broadband households now own ...read more

Monday, January 26, 2015

OTT TV and IPTV: Dual Opportunities for Operators in the Fast Growing Video Services Market

IPTV, OTT TV and OTT video services will all be redefining the TV experience, and more importantly will be seeing a large number of telcos expanding into the TV and video services market. On one end, households are doing away with their TV sets in favour of streaming on their smart devices, and on the other, households are buying more streaming devices to bring the content they see on their phones and computers to their TV sets. According to a recent research from Parks Associates, 26% of US ...read more

Monday, January 26, 2015

Standalone HBO GO Service Likely to Spur Further Cord-Cutting: Report

Is access to Game of Thrones, Girls, and other HBO content enough to make consumers cancel the rest of their pay tv subscription? New research from Parks Associates says the answer may be "yes—but not necessarily in numbers that should have cable and satellite providers worried.

According to a new report called "Consumer Segmentation: OTT Video Buyers," only 17% of U.S. broadband subscribers are likely to subscribe to HBO GO when it becomes available, reportedly in ...read more

Sunday, January 25, 2015

Netflix accelerates global expansion

Research from Parks Associates found that 17% of households with broadband in the United States said they would subscribe to an over-the-top service from HBO. Over 90% of them are currently pay-television subscribers and around a half said they would cancel their pay-television services as a result.

In all probability they will not, based on evidence to date. Over 50% of U.S. broadband households subscribe to an OTT video service, but Parks Associates analysts say this finding does not ...read more

Sunday, January 25, 2015

Netflix eyes empire as Internet TV battle heats up

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.

Hower said around half of US households with broadband also have a streaming service most of them Netflix but that the percentage of those with traditional pay TV has remained steady at 85 to 87 percent.

While many young adults are happy with online services such as Netflix, most households are using streaming to ...read more

Sunday, January 25, 2015

Can new tech boost safety in Uber cars, and in taxis, too?

AsterRide and a few others, including Shuddle, are part of a growing reaction to assuage customers' concerns. They're beefing up safety features in their apps, such as adding panic buttons and passenger tracking, and they're also looking to create more-secure services with heightened driver background checks and all-female driver fleets. It's unclear how many of these features will become industry standards, but they do represent a turning point in intensified attention to ...read more

Sunday, January 25, 2015

Cutting the cord: Dish's Sling TV could win older fans

Combine Sling TV with HBO's as-yet-undefined standalone Net service — and your choice of Amazon, Hulu or Netflix — and cord-cutting probably becomes even more attractive.

Nearly one in five broadband homes (17%) are likely to subscribe to HBO's service, which is due to begin operation this year, according to research firm Parks Associates. Many (91%) of those broadband homes are also pay-TV customers, and half would cancel pay TV once they get the new HBO service, the firm ...read more

Page(s):   of   469 Next
© 1998-2015 Parks Associates. All Rights Reserved.