In The News

Thursday, December 11, 2014

Retailers Pushing Smart Home Devices To Mass Market

Best Buy (NYSE:BBY) and other retailers this holiday season are pushing smart home devices closer to mass-market adoption, Parks Associates said in a report Thursday.

Multiple retailers have expanded their shelf space devoted to these devices, which include smart lighting, electronic door locks, programmable thermostats and next-generation smoke detectors. Best Buy has taken the lead, with some locations setting aside over 800 square feet of floor space to connected home products, Parks ...read more

Wednesday, December 10, 2014

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 believe that online video is just as good as pay TV.

That seems ridiculously high, even if you happen to be one of the people who think like that. And with people at the younger end — viewers 18 to 24 — the percentage is closer to 30%.

From the article "25% Of Under-34 Viewers ...read more

Wednesday, December 10, 2014

Apple TV's YouTube app gets a rare overhaul

Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly tripling from 20 million last year.

From the article "Apple TV's YouTube app gets a rare overhaul" by Joan E. Solsman.

Wednesday, December 10, 2014

Average U.S. home has 2 streaming video devices

Last week, research firm Parks Associates said Roku is the leader in digital media streamers, accounting for 29% of sales in the first three months of 2014. It said Google Chromecast (20%) supplanted Apple TV (17%) in second place. New entrant Amazon Fire TV is in fourth place with 10% market share.

From the article "Average U.S. home has 2 streaming video devices" by Patrick Seitz.

Wednesday, December 10, 2014

N3TWORK Enhances Internet TV Viewing With Chromecast Integration

Parks Associates estimates total global sales for TV streaming devices will reach nearly 50 million units by 2017. With more people looking to cut cable out of their lives, and estimates showing growth to 50 million streaming devices sold in 2015 alone, viewers are increasingly demanding a better experience for discovering, navigating and watching internet video.

From the press release "N3TWORK Enhances Internet TV Viewing With Chromecast Integration."

Wednesday, December 10, 2014

Samsung, LG seeking greater share of Europe TV market

Another positive factor is that the adoption of PC-to-TV connections in Europe has surpassed that of the United States.

Samsung and LG are expanding partnerships with pay-TV and content providers.

"Pay-TV providers are introducing their own services to compete with new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on their ...read more

Wednesday, December 10, 2014

YouTube Updates App For Apple TV

Over a billion unique visitors check out YouTube every month and watch over 6 billion hours of video. This makes it the leading source of internet traffic around the globe. What’s more is that TV box sets such as Apple TV are also surging in popularity. Research group Parks Associates predicts sales of TV boxes will continue to grow and top 57 million worldwide by 2018. That number is triple the 20 million last year.

From the article "YouTube Updates App For Apple TV" by Anna ...read more

Tuesday, December 09, 2014

Apple TV YouTube App Boasts New Features, Design Refresh

Apple's share of the market for streaming hardware fell from 26 percent in 2013 to 17 percent in 2014, according to a recent report from Parks Associates. Meanwhile, Google's Chromecast appeared for the first time in the top five with a 20 percent slice of the market and Amazon, with its 10 percent share, also broke into the top of the field.

About half of the video U.S. households consume is in nonlinear format, a figure that's up from around 38 percent in 2010, states Barbara Kraus, ...read more

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