Sales of dedicated handheld systems have declined even as more Americans play video games. About 135 million people play at least one hour a month, up from 58 million in 2008, according to the research firm Park Associates.
Though computers and traditional home consoles remain the most popular devices, younger players prefer mobile phones, the firm - ...read more
The number of U.S. gamers alone has increased 241 percent from 2008 to 2011, according to a recent report on digital gaming trends from Parks Associates. Much of that growth will come from China as more and more Chinese consumers purchase smartphones, tablets and other devices optimized for online interactive gaming.
Dallas-based Parks Associates estimates that 14 million media players will sell in 2012, underscoring increased consumer demand for access to video entertainment via non-traditional sources such as the Internet. Indeed, 31% of U.S. broadband households regularly watch movies and TV shows from the Web, according to a recent Parks survey.
For one thing, behavioral targeting accounted for only about 15 percent of all online advertising last year, per Parks Associates. That number will undoubtedly rise, largely because publishers make significantly more money for targeted ads than they do for “run of network” ads. As every device we use gets an IP address, this type of targeting will also come to - ...read more
The number of Americans playing at least one hour of digital games per month has doubled in the past three years, according to a new study from research firm Parks Associates, whose data also show that increasing mobile-device usage and the boom in online social gaming account for most of this growth.
According to a new study by market research firm Parks Associates, 135 million people play a videogame at least one hour per month compared to 56 million four years ago.
"Instead of ending support of customers after they buy individual game titles, game companies now focus on building gamer communities and developing ongoing relationships with - ...read more
Retail sales in January have been steadily dropping; with hardware sales down by 8 percent in January 2011 compared to the previous year, and total retail sales in January 2010 declining by 13 percent when compared to January 2009. Pachter points out that sales are below the level from 2004. This seems to buck the idea the US is turning into a gaming nation, - ...read more
Sales of traditional board games are plummeting as consumers turn to colourful games on smartphones and touchscreen computers. Hasbro's game and puzzle sales dropped 7% in the last three months of last year, following a 22% drop the year before. The number of people playing video games for at least an hour a month in the US has jumped by 141% to 135 million since - ...read more
"Instead of ending support of customers after they buy individual game titles, game companies now focus on building gamer communities and developing ongoing relationships with their customers," said Parks research analyst and study author Pietro Macchiarella. "The positive effect of this approach is that - ...read more
Market researcher Parks Associates says 135 million people play digital games across mobile, free-to-play (F2P) and social platforms for at least one hour per month, which is up from 56 million in 2008.
17 per cent of gamers have downloaded a game to their smartphones, rising from seven per cent in 2008. Additionally, around 80 per cent play F2P - ...read more
Sales of dedicated handheld systems have declined even as more Americans play video games. About 135 million people play at least one hour a month, up from 58 million in 2008, according to the research firm Park Associates.
The number of U.S. gamers alone has increased 241 percent from 2008 to 2011, according to a recent report on digital gaming trends from Parks Associates. Much of that growth will come from China as more and more Chinese consumers purchase smartphones, tablets and other devices optimized for online interactive gaming.
Dallas-based Parks Associates estimates that 14 million media players will sell in 2012, underscoring increased consumer demand for access to video entertainment via non-traditional sources such as the Internet. Indeed, 31% of U.S. broadband households regularly watch movies and TV shows from the Web, according to a recent Parks survey.
For one thing, behavioral targeting accounted for only about 15 percent of all online advertising last year, per Parks Associates. That number will undoubtedly rise, largely because publishers make significantly more money for targeted ads than they do for “run of network” ads. As every device we use gets an IP address, this type of targeting will also come to - 
The number of Americans playing at least one hour of digital games per month has doubled in the past three years, according to a new study from research firm Parks Associates, whose data also show that increasing mobile-device usage and the boom in online social gaming account for most of this growth.
According to a new study by market research firm Parks Associates, 135 million people play a videogame at least one hour per month compared to 56 million four years ago.
Retail sales in January have been steadily dropping; with hardware sales down by 8 percent in January 2011 compared to the previous year, and total retail sales in January 2010 declining by 13 percent when compared to January 2009. Pachter points out that sales are below the level from 2004. This seems to buck the idea the US is turning into a gaming nation, - 
Sales of traditional board games are plummeting as consumers turn to colourful games on smartphones and touchscreen computers. Hasbro's game and puzzle sales dropped 7% in the last three months of last year, following a 22% drop the year before. The number of people playing video games for at least an hour a month in the US has jumped by 141% to 135 million since - 
"Instead of ending support of customers after they buy individual game titles, game companies now focus on building gamer communities and developing ongoing relationships with their customers," said Parks research analyst and study author 
Market researcher Parks Associates says 135 million people play digital games across mobile, free-to-play (F2P) and social platforms for at least one hour per month, which is up from 56 million in 2008.
