In The News

Thursday, September 18, 2014

TV remains overwhelming leader for video viewing

US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV.

That's according to research from Parks Associates, based on a nationwide 1Q 2014 survey of US broadband households. The firm also found that despite the popularity of mobile platforms, the TV remains the preferred screen for video viewing, while the PC has shown significant declines as a video-viewing

Tuesday, September 16, 2014

Roku Surpasses 10M Players Sold In U.S.

Roku was the best-selling streaming media player in 2013, accounting for 46% of purchases in the category, according to a Parks Associates survey. According to Roku, its top sales market, in order, are: the Bay Area; Washington, D.C.; Seattle/Tacoma, Wash.; Atlanta, Ga.; and Phoenix, Ariz. 

From the article "Roku Surpasses 10M Players Sold In U.S." by Jeff Baumgartner.

Tuesday, September 16, 2014

Roku Has Sold 10 Million Streaming Devices

Reaffirming its place as the most popular set-top box, on Tuesday Roku announced that it has sold 10 million streaming players in the U.S.

The company used this milestone as an opportunity to put its competitors--Amazon Fire TV, Apple TV, and Google Chromecast--to shame and brag about the 1,000 extra channels it has over them. According to an August report from Parks Associates, about 14% of U.S. households have a streaming media device, and 37% of those consumers primarily use a Roku ...read more

Tuesday, September 16, 2014

The race too early to call: Roku, Apple TV, Fire TV, Chromecast

But time is a tricky metric. Consider a damning Parks Associates estimate made in June that found a declining percentage in the number of Chromecast users using the device at least once a month. Google responded the following month at its I/O conference with a different data point suggesting the total number of minutes Chromecast is being used shot up 40% from last year.

Both points could be true: While the overall number of Chromecast buyers are using it less, the core user base is more ...read more

Tuesday, September 16, 2014

Apple could offer loyalty rewards for mobile payments

“It’s a technique worth trying,” says Jennifer Kent, a senior analyst at market researcher Parks Associates. “Mobile payments have had a difficult time getting traction with consumers.”

A possible Apple rewards program could offer discounts with participating retailers or points to make free purchases from Apple’s popular iTunes stores. Apple said it isn't collecting transactional data from Apple Pay, so rewards might work through partnerships with retailers or credit card ...read more

Monday, September 15, 2014

Connected health devices gaining popularity in U.S. homes

Harry Wang, director of health and mobile product research at Parks Associates, said the most popular connected health devices are treadmills, exercise bikes and elliptical machines.

“These devices come with built-in support for mobile health apps, which effectively merges the demands of mobile and healthcare consumers,” he said. “Wearables are another developing area for digital health, and this market is getting increasingly competitive … to be successful in connected health, ...read more

Monday, September 15, 2014

Security and Automation Market Leader Linear® Appoints Veteran Tom Cummiskey To Head Global Sales

Linear’s 2GIG® Go!Control® security and home automation system is the #1 largest installed smart home platform, according to Parks Associates (April 2014). In addition, Linear is #1 in Z-Wave® products with more Z-Wave chips used and deployed than any other provider, according to the Z-Wave Alliance.

From the press release "Security and Automation Market Leader Linear® Appoints Veteran Tom Cummiskey To Head Global Sales."

Monday, September 15, 2014

Roku hits 10 million sales milestone

Roku, however, often refers to research that indicates its boxes are used more than rivals' if they're not sold more than them. Roku noted an study conducted on its that behalf by researcher NPD that found Roku accounted for 37 million hours of video streamed per week, versus Apple TV's 15 million, Chromecast's 12 million, and Amazon Fire TV's at 6 million hours. A recent Parks Associates also found Roku is used more regularly than rivals like Apple TV.

From the article "Roku hits ...read more

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