Another report showed 40 million Americans use their smartphones to track their fitness. Parks Associates found that one if four heads of household who have broadband internet use apps to track their fitness or caloric intake.
From the article "$1.8 Billion Market For Connected Fitness Devices By 2019" by Katie Wike.
Sometimes the company is a pioneer, such as when it added a headphone jack to its remote so users could listen to shows or music without disturbing others in their home. Other times, as with voice search, which previously was available on Amazon’s Fire TV box, and with Roku’s Chromecast-like streaming stick, it’s been a quick follower.
“Roku is one of the few players in the space that this is all they do,” said Barbara Kraus, an analyst who covers the streaming-media-player ...read more
With over-the-top video all the rage and media companies throwing pay-TV caution to the wind in search of 10 million broadband-only households, subscription streaming services are reaping the fruits.
About 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus, according to new research from Parks Associates. The average U.S. broadband household now spends $9 per month on subscription streaming services, up from $7 in 2012.
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed nearly 30% to $9 per month from $7 a month in 2012.
The research company says nearly 60% of U.S. consumers subscribe to an OTT provider, such as Netflix, Hulu Plus or Amazon Prime Video. In addition, more than 75% of streaming media player owners have an OTT subscription.
Over 50% of consumers in US broadband households subscribe to an OTT video service, according to Parks Associates.
57% of consumers in US broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus. The research firm reports the average US broadband household spends $9 per month on Internet video, up from $7 in 2012.
“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 36% of ...read more
Validating the shifting consumption of content, newly released data from Parks Associates estimates that 57 percent of U.S. broadband households subscribe to over-the-top (OTT) video services such as Netflix and/or Hulu Plus.
The Texas-based research firm states that consumers spend $9 per month on Internet video, which is $2 more than what was spent in 2012, and the number of hours consumers spend watching this content is also increasing.
Value-added monitoring services may still be in the development stage, but recent research conducted by Parks Associates reveals that about 25 percent of U.S. households that have a broadband connection see utility in value-added monitoring services.
Respondents to the research firm's survey said that they "find at least one value-added monitoring service very appealing."
While other services could emerge, the most common that consumers would use include energy, HVAC or ...read more