In The News

Monday, April 13, 2015

$1.8 Billion Market For Connected Fitness Devices By 2019

Another report showed 40 million Americans use their smartphones to track their fitness. Parks Associates found that one if four heads of household who have broadband internet use apps to track their fitness or caloric intake.

From the article "$1.8 Billion Market For Connected Fitness Devices By 2019" by Katie Wike.

Monday, April 13, 2015

Roku like the little engine that could in streaming-media game

Sometimes the company is a pioneer, such as when it added a headphone jack to its remote so users could listen to shows or music without disturbing others in their home. Other times, as with voice search, which previously was available on Amazon’s Fire TV box, and with Roku’s Chromecast-like streaming stick, it’s been a quick follower.

“Roku is one of the few players in the space that this is all they do,” said Barbara Kraus, an analyst who covers the streaming-media-player ...read more

Sunday, April 12, 2015

Nearly 60% of U.S. Broadband Homes Use OTT Video Services

With over-the-top video all the rage and media companies throwing pay-TV caution to the wind in search of 10 million broadband-only households, subscription streaming services are reaping the fruits.

About 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus, according to new research from Parks Associates. The average U.S. broadband household now spends $9 per month on subscription streaming services, up from $7 in 2012.

Parks ...read more

Friday, April 10, 2015

TV Consumers Spending More On Subscription Internet Video

TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed nearly 30% to $9 per month from $7 a month in 2012.

The research company says nearly 60% of U.S. consumers subscribe to an OTT provider, such as Netflix, Hulu Plus or Amazon Prime Video. In addition, more than 75% of streaming media player owners have an OTT subscription.

According to ...read more

Friday, April 10, 2015

OTT video subscribed to by 57% of US broadband homes

Some 57% of consumers in US broadband households subscribe to an over-the-top video service like Netflix or Hulu Plus, according to Parks Associates.

The research, released ahead of the NAB show in Las Vegas next week, claims that the average US broadband household now spends US$9 (€8.40) per month on Internet video, up from US$7 in 2012.

“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 37% of ...read more

Friday, April 10, 2015

Over half of US broadband homes have OTT

Over 50% of consumers in US broadband households subscribe to an OTT video service, according to Parks Associates.

57% of consumers in US broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus. The research firm reports the average US broadband household spends $9 per month on Internet video, up from $7 in 2012.

“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 36% of ...read more

Thursday, April 09, 2015

Latest Video News: UHD Alliance Looks for Support; NAB Show

Validating the shifting consumption of content, newly released data from Parks Associates estimates that 57 percent of U.S. broadband households subscribe to over-the-top (OTT) video services such as Netflix and/or Hulu Plus.

The Texas-based research firm states that consumers spend $9 per month on Internet video, which is $2 more than what was spent in 2012, and the number of hours consumers spend watching this content is also increasing.

“The number of hours watching video ...read more

Wednesday, April 08, 2015

Parks: One-fourth of U.S. broadband homes see value in home monitoring services

Value-added monitoring services may still be in the development stage, but recent research conducted by Parks Associates reveals that about 25 percent of U.S. households that have a broadband connection see utility in value-added monitoring services.

Respondents to the research firm's survey said that they "find at least one value-added monitoring service very appealing."

While other services could emerge, the most common that consumers would use include energy, HVAC or ...read more

Page(s):   of   488 Next
© 1998-2015 Parks Associates. All Rights Reserved.