Providing market intelligence for more than 35 years

  2. Company
  3. Team
  4. Elizabeth Parks

Elizabeth Parks

President and Chief Marketing Officer

As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates. With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.

Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets.  

Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano, Texas, with her husband and three children.

Free Resources

Parks Associates: Raymond James, Amazon Web Services, Vivint, Moen, Home Connectivity Alliance, Thread Group, Tractive, and Anker Innovations to deliver keynotes at CONNECTIONS™ in May
Alexa+ Spotlights Focus on Home Services and Connection to Commerce
Parks Associates’ second annual Smart Spaces: Apartments, Hospitality, and Community Living features keynotes from Amazon Key and Stoneweg US
Parks Associates: 37% of smart home shoppers report Matter certification is important in purchase consideration
One in 10 US internet households own a DIY security system
Google, LG, Los Angeles Rams, Paramount, TikTok, Tubi, XUMO, and more to Speak at Parks Associates’ Sixth Annual Future of Video in LA, November 14-16
Webinar Examines AI-Driven Innovations Transforming Security Industry
State of the Market: Exploring the Evolving Landscape of Security & Smart Home Market
51% of recent smart home device buyers bought three or more devices in the past year
Security monitoring cancellation intentions are down, but younger households are more at risk of churn
One third of security dealers considering selling their business, but 42% have no succession plan
Preference for DIY install is dropping, as installation difficulties drive returns
Telly: Entering the Market with an “Ads-Pay-for-Hardware” Approach
AI, including face recognition, can be a key differentiator for smart home providers by their enhancing safety, convenience, and personalized value propositions
Net promoter scores (NPS) for Home Service Providers Drop at Year-End 2022
More than 60% of households planning to buy a smart watch or fitness tracker are willing to pay more for health related wearable features
Smart Energy Summit Insights from the Industry
Preference for DIY install is dropping, as installation difficulties drive returns
Keep Your Home Safe and Secure
12% of US internet households with more than 2,000 sq. ft. plan to buy solar panels in the next year

Research

Smart Energy Summit 2024
Residential Security Dashboard 2Q 2024
Video Delivery: Maximizing Efficiency and Monetization
Smart Home: Integration, Automation, and Control
Smart Home Dashboard 4Q 2023
Residential Security Dashboard 4Q 2023
State of the Market: Streaming Video Services
AI Moving Security Forward: Solving False Alarms
Solving False Alarms: Bringing New Context for Monitoring
Protecting the Connected Consumer: Role of Data Security
Leveraging Tech to Improve Safety and Security in Schools
Delivering on the Cloud Gaming Promise: Strategies for Success
Eliminating EV Barriers: Future Proofing the Experience
Building Brand Loyalty across the Smart Home
Managed Wi-Fi: Disruptive Potential for Support and Services
OTT Customer Acquisition: Opportunities and Challenges
Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive