Providing market intelligence for more than 35 years

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Elizabeth Parks

President and Chief Marketing Officer

As President, Elizabeth supports all teams within Parks Associates, a woman- and family-owned market research and consulting firm. She oversees research topics and coverage areas for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing. Elizabeth has supported the growth of Parks Associates business and marketing services for twenty three years and is the key organizer for all of Parks Associates' events, including Parks Associates signature event CONNECTIONS™. She also drives the overall mission to provide clients with the best consumer and industry research and analysis on the SMB and consumer technology markets to inform strategic market decisions.

Elizabeth joined Parks Associates on a full-time basis after graduating from the University of Texas at Austin with a BA in psychology.

 

 

 

 

 

 

 

 

Free Resources

Webinar Examines AI-Driven Innovations Transforming Security Industry
State of the Market: Exploring the Evolving Landscape of Security & Smart Home Market
51% of recent smart home device buyers bought three or more devices in the past year
Security monitoring cancellation intentions are down, but younger households are more at risk of churn
One third of security dealers considering selling their business, but 42% have no succession plan
Preference for DIY install is dropping, as installation difficulties drive returns
Telly: Entering the Market with an “Ads-Pay-for-Hardware” Approach
AI, including face recognition, can be a key differentiator for smart home providers by their enhancing safety, convenience, and personalized value propositions
Net promoter scores (NPS) for Home Service Providers Drop at Year-End 2022
More than 60% of households planning to buy a smart watch or fitness tracker are willing to pay more for health related wearable features
Parks Associates to co-locate Connected Health Summit and CONNECTIONS™: The Premier Connected Home Conference, May 23-25 at the Frisco Omni Hotel
One third of security dealers considering selling their business, but 42% have no succession plan
12% of US internet households with more than 2,000 sq. ft. plan to buy solar panels in the next year
OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape
Super Bowl LVII was a win for the NFL, FOX and Tubi
Security monitoring cancellation intentions are down, but younger households are more at risk of churn
Keep Your Home Safe and Secure
Preference for DIY install is dropping, as installation difficulties drive returns
Smart Energy Summit Insights from the Industry
Sports are a multi-billion-dollar business

Research

State of the Market: Streaming Video Services
AI Moving Security Forward: Solving False Alarms
Solving False Alarms: Bringing New Context for Monitoring
Protecting the Connected Consumer: Role of Data Security
Leveraging Tech to Improve Safety and Security in Schools
Delivering on the Cloud Gaming Promise: Strategies for Success
Eliminating EV Barriers: Future Proofing the Experience
Building Brand Loyalty across the Smart Home
Managed Wi-Fi: Disruptive Potential for Support and Services
OTT Customer Acquisition: Opportunities and Challenges
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects OTT Video Market Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
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