New Parks Associates study explores consumer familiarity with and use of generative AI

Parks Associates’ latest consumer survey of 8,000 US Internet households finds that 15% of US Internet households use a paid AI application. Of those paying for generative AI apps today, 75% are willing to pay for a smart home AI service. The Quantified Consumer study, "AI in the Smart Home: Applications and Consumer Perceptions," quantifies consumers’ familiarity with and use of generative AI and gauges their perceptions and concerns with artificial intelligence.

“Consumers are telling us they value devices that understand context and can take actions on their behalf. AI familiarity is accelerating and reshaping how consumers evaluate smart tech. Service providers can partner with smart home and security brands to target these users as early adopters of AI-enabled solutions,” said Elizabeth Parks, President and CMO, Parks Associates. “These early adopters are critical audiences to win and then convert to influencers for more mass-market customers down the line.”

Parks Associates research finds households that have smart home or security solutions have far higher rates of usage and familiarity regarding generative AI than the average US household. Companies with AI tools and smart home solutions will benefit from sharing strategies across teams on how to best connect their solution with these unique user groups to drive engagement and early adoption.

Gen AI consumer research

Additional data:

  • Advertising a product as having AI could make consumers less likely to buy those products today, but smart home and security products could be exceptions, where AI marketing had a net-positive effect on purchase intentions.
  • 81% of security system owners find at least one safety-related AI-powered benefit valuable.
  • Households with children are far more interested than others in home management features.

Parks Associates also released a white paper on the topic, "AI Transforms the Smart Home Experience." This white paper explores how AI applications are reshaping home automation, with a focus on improving customer interactions and service models.

The white paper is available for download, and the research "AI in the Smart Home: Applications and Consumer Perceptions" is available for purchase. To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein, 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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