Adeia, Broadpeak, Philo, Skreens, Sling TV, InterDigital featured in industry research
Today, Parks Associates released its S.O.S. State of Streaming report during the eighth annual Future of Video: Business of Streaming at the Marina del Rey Marriott, California, November 18-20. The executive conference features the company’s latest media and entertainment research, which finds that nearly 50% of US pay-TV households receive their service through internet-delivered platforms.
The S.O.S. report, with featured content produced in partnership with Adeia, Broadpeak, Philo, Skreens, Sling TV, InterDigital, shares Parks Associates latest research on the pay TV and video markets. The firm reports that traditional pay-TV providers still serve about 42% of US internet households, but services delivered over the internet, including vMVPDs (25-30%) and ISP-based streaming bundles (20%), are rapidly closing the gap.
The upcoming conference features keynote speakers from Charter, Tubi, RAMO, Hartbeat, Verizon Business, Wurl, FloSports, Canela Media, and Needham and more. Future of Video, sponsored by Broadpeak, Philo, InterDigital, Skreens, Sling TV, TiVo, TheDesk.net, and OTT.x, is hosting executives across the video and entertainment ecosystem, including representatives from Wurl, Tubi, Xperi, Philo, TiVo, Sling TV, Verizon, LG, Warner Bros., and more, to analyze these trends and discuss strategies to secure consumer loyalty and long-term profitability.
The S.O.S. State of Streaming report explores the evolving dynamics of the pay-TV and streaming video markets, focusing on how shifting consumer behaviors, technology advancements, and service innovations are redefining the home entertainment experience.
- Elevation through Aggregation, Featured by Philo
- Value vs. Cost: For the Love of Ads, Featured by InterDigital
- Sports and Live Content as Growth Engines, Featured by Skreens
- Convergence of Content, Commerce, and Community, Featured by Adeia
- Broadband Wars & Demand for Streaming, Featured by Broadpeak
- Consumers Drive the Future of Video, Featured by Sling TV
According to Parks Associates research, consumer choice dictates the future of video. Success will depend on adapting to shifting behaviors and maintaining trust across the value chain.
About Parks Associates
Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.
Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
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About Future of Video: Business of Streaming
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.
Parks Associates will host the eighth annual Future of Video at the Marina del Ray Marriott in California, Tuesday-Thursday, November 18-20. www.futureofvideo.us
