Home Security: State of the Market & Outlook

Home Security: State of the Market & Outlook examines the rapidly evolving residential security industry, grounded in Parks Associates’ latest consumer data, market tracking, and competitive intelligence. As the market reaches a new stage of maturity—where security intersects with AI, energy management, personal safety, and connected lifestyle ecosystems—this report provides executives, product leaders, and investors with the insight needed to navigate shifting consumer expectations and rising competitive pressure.

By Q2 2025, nearly half of US internet households owned a security solution, driven by accelerating adoption of video-first devices, flexible subscription models, and the mainstreaming of DIY installation. At the same time, professional providers and technology giants are redefining their roles in the home with intelligent verification, automation, and increasingly integrated service bundles. This report decodes these trends and quantifies the opportunities emerging across systems, devices, platforms, and value-added services.

This report also includes Parks Associates’ projections from its annual US Home Security Forecasts: 2025-2030. Through detailed analysis of adoption patterns, usage, churn, business models, and the strategic moves of leading brands, stakeholders will gain a comprehensive understanding of the forces shaping the next decade of the residential security landscape.

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1.0 Residential Security Market Overview

1.1 Expanding Beyond Alerts and Alarms

1.2 Competitive Shifts and Market Expansion

2.0 Security Solutions – Adoption & Market Segments

2.1 Installation Preferences: DIY vs. Professional

2.2 Monitoring Preferences and Pricing

3.0 Security Platforms & Competitive Dynamics

3.1 System Competition and Brand Positions

3.3 Security Device Market Leaders

3.4 DIY Platforms: Security for Mass Adoption

3.5 Technology Giants: Ecosystem Integration as a Competitive Edge

3.6 ISPs and Utilities: Leveraging Existing Relationships

3.7 Emerging Entrants: Cross-Industry Experiments

3.8 Innovation Battleground: AI, Automation, and Verification

4.0 Consumer Purchase Journey

4.1 Purchase Channels and Pathways

4.2 Cost Convergence

4.3 The Role of Devices in Purchase & Add-On Decisions

4.4 The Value of Reduced Alarms, Alerts, and Automation

5.0 System Usage & Pain Points

5.1 Smart Home Synergy

5.2 Common Frustrations with Smart Home and Security

5.3 Professional vs. DIY Experience

6.0 Switching, Attitudes & Feature Preferences

6.1 Cancellation Drivers & Motivations to Upgrade

6.2 Flexible Models and Consumer Interest

7.0 Next-Gen Security Services

7.1 Personal Safety Solutions

7.2 Vehicle Safety Solutions

7.3 Family-Oriented Adoption

7.4 Add-On Services, Verification, and Expanding Value

7.5 Beyond Traditional Providers

8.0 Next Phase of Security Solutions

8.1 Home Security Forecast, Overall Projections, 2025 – 2030

8.2 Home Security Forecast: Market Segments

8.3 Disruptions to Projected Market Trajectory

8.4 Outlook and Implications

Attribution

Security Solution Adoption
Paid Security Service Adoption
Triggers for Security System Acquisition
Reasons for Switching to a Different Professional Monitoring Provider
Security System Brand Owned
Interest in Security System Add-on Service
Security Service Market Segments: Monitoring, Systems, and Devices
Paid Service Attach Rate by Camera Location
Services Bundled With Home Internet
Thermostat Adoption and Energy Data Sharing, by Security System Ownership
Platforms used to Control Smart Home Device
Security System Purchase Method
Top 5 Devices Acquired as Part of Security System
Top 5 Devices Added to Existing Security Systems
% Completely Satisfied with System
Adoption of Personal, Vehicle, and Wearable Safety Solutions
US Residential Security Service Revenues ($M, Annual)
Security Solution Households, by Segment (#M)

Disclaimer

Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

Analysis is supported by AI tools in Parks Associates private, secure workspace to synthesize findings and only with insights from its proprietary dataset.

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