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Residential Security

Q1 2023


2022 Security Dealer Survey: View from the Front Lines

This 2022 research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in US households. It quantifies the dealers’ view of security market performance, with data compared across multiple surveys, and analyzes competitive pressures, industry conditions, and new trends, including the addition of smart home and interactive technologies.

Parks Associates fielded this online survey to residential security dealers without a retail location between August and September 2022.

Report: The 2022 Survey of Residential Security Dealers

Survey Methodology and Definitions

ADT Independent Dealer

Residential vs. Non-Residential Sales

Professional Monitoring Service

Self-Installed vs. Pro-installed

Top Five Business Regions

Average Residential Sales vs. Non-Residential Sales as a Percentage of the Dealers’ Total Sales

2021 Residential Security System Revenues as a Percent of Total Revenue

Residential Security System Revenues as a Percent of Total Revenues

Key Findings and Implications

2022 Industry Benchmarks and Trends

Type of Residential Security System Sold

Role in Selecting Monitoring Affiliations

Annual Revenues, YoY

2021 Annual Revenues

Expected Changes in Residential Revenues: 2022 vs. 2021

Changes in Residential Revenues

Dealer-Reported Average Installations Per Month

Consumer-Reported Home Security System Ownership

Installation Method for All Home Security Systems

Installation Method for Home Security Systems Acquired within the Past 12 Months

Business Drivers and Inhibitors

Business Drivers

Most Powerful Business Drivers

Business Inhibitors

Most Damaging Business Inhibitors

Monitoring, System Pricing, and Interactive Services

Interactive Security Systems

Dealer Reported ARPU for Professional Monitoring Only

Average Monthly Fee for Professionally Monitored Security Service, YoY reported by Consumers

Percentage of Firms Selling Specified Service

Average Monthly Fees for Various Professional Monitoring Services

Percentage of Residential Security System Sales

Contract Term of Professional Monitoring Services, YoY

Security Dealers & Smart Home Devices

Security System Installations Including Smart Home Devices

Installation of Smart Home Devices

Security System Integration with Customer Owned Smart Home Devices, YoY

Smart Home Devices Impact on Support Costs, YoY

Smart Home Devices Impact on Support Costs

Methods Used to Resolve Inbound Smart Home Support Cases

Average Upfront Price by Type of Security Systems

Difficulty of Integrating Smart Home Devices with Security System

Capability to Remotely Control Customer Systems

Importance of Remote Control Tool

Familiarity with Matter Initiative

Likelihood of Offering Add-On Services to Professional Monitoring in the Next 12 Months

Serving Existing Customers and Gaining New Ones

Leading Methods of Acquiring Sales Leads

Attrition for Year 2021

Most Appealing Ways to Reduce Attrition

Infrastructure & Ecosystem

Channels to Provide Professional Monitoring Services

Top Ranked Considerations in Selecting a Central Monitoring Station

Primary Communication Path for Security Systems

Installation % of Various Control Panel Brands, YoY*

High Importance of Control Panel Features

Most Commonly Used Interactive Service Providers, YoY

Top Ranked Considerations in Selecting an Interactive Service Provider

DIY/Self-Installed Security System

Method of Installation: Residential Security Sales by DIY System Dealers

Consumer Installation Method for Home Security Systems Acquired within the Past 12 Months

Reasons for Selling DIY Security Systems

Average % Professional Monitoring Service Adding After Self-Install System Sale

Impact of DIY Systems on Residential Security Dealers

Sales Lost to DIY Security System

Type of Company

Dealer Business Strategies: Commercial Growth & Succession

Commercial Sales Growth in 2022 over 2021

Reasons to Increase Commercial Sales

Succession Plan of Company

Company Succession Statement


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.