Download Table of Contents (PDF)
Bottom Line
What is ATSC 3.0?
Why ATSC 3.0 Matters
ATSC 3.0 Advantages
IP Architecture
Improved Video
Enhanced Audio
Interactive User Experience
Watermarking
Data Collection
Signal Advantages
Datacasting
Security
Future-Proof and Portable
Current Status – In Transition
Geographic and Market Coverage
Viewing Options
NEXTGEN TV Certification
Televisions
Upgrade Accessory Devices
Digital Rights Management (DRM): A Critical Component of ATSC 3.0
Datacasting: Applications Beyond Entertainment
Remote Education and Learning
New Data Networks
Emergency Communications
Internet of Things (IoT)
Growth Drivers and Barriers
Spectrum Challenges
Appeal to FCC
Consumer Awareness
A Need for Affordable Viewing Solutions
DRM Battles
High Resolution Content
ATSC 3.0 Implications
For Broadcasters
For Consumers
For OTT Streaming Services
For Content Owners
For Advertisers
ATSC 3.0 Technology Providers
Appendix
Glossary
Parks Associates Entertainment Video Ecosystem
Companies Briefed or Researched for This Report
