Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth surveys with property owners and operators, the research identifies adoption trends for proptech solutions such as access control, resident apps, bulk internet and managed Wi-Fi, energy automation, and IoT-enabled services.

The study quantifies motivations for deployment, ranging from operational efficiency to resident satisfaction, and examines the metrics to identify success. It also assesses key barriers, budget planning, and vendor selection criteria, offering valuable insights for solution providers targeting this growing segment.

Key questions addressed:

1)How have the drivers and barriers for smart building technologies evolved?

2)What are owners/operators planning for smart building technology investments?

3)What timeline are MDU owner/operators considering?

4)How has the market for bulk internet evolved in the face of changing regulations?

5)What are multifamily owners and operators looking for in their technology partners and vendors?

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Methodology & Key Terms

Executive Summary

Property Technology Adoption

Technology Fragmentation

Resident Amenities

Internet and Connectivity

Drivers and Barriers of Technology

Deployment

Future Roadmap

Market Sizing – Largest Property

Respondent Overview

Appendix

•Guide to reading Parks Associates charts

•Additional research from Parks Associates

Published by Parks Associates
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All rights reserved. No part of this document may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.

Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

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Yilan Jiang

Senior Director of Consumer Analytics

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Kristen Hanich

Senior Director of Research

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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Parks Associates

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Connected Communities: PropTech Priorities & ROI