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Turning Connected Data into Business Value

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Webinar

Turning Connected Data into Business Value

Co-Hosted By Ayla Networks

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization.

Join Parks Associates and Ayla Networks for a discussion on how consumer brands and solution providers are using connected device sourced data to strengthen customer engagement, improve product performance, and create new service opportunities. Panelists examine how companies collect, analyze, and act on connected device data while addressing scalability, privacy, and long-term platform strategy. We will also explore how these organizations are leveraging device, mobile, and cloud data to increase brand value and customer loyalty.

Drawing on Parks Associates B2B, consumer, and industry research, along with real-world examples from connected device manufacturers, this session explores practical approaches for converting connected data into measurable business value and building the next generation of intelligent connected products.

Key Takeaways

Why connected device data remains one of the industry's most underutilized assets
How AI, cloud, and edge computing work together to create actionable intelligence
Reducing support costs while improving customer satisfaction through predictive insights
Creating new service, maintenance, and replenishment opportunities from connected products
Best practices for balancing data collection, privacy, scalability, and ROI
How connected intelligence is creating value across consumer and commercial deployments

Speakers

Elizabeth Parks

President and Chief Marketing Officer

Parks Associates

John Grady

Chief Executive Officer

Ayla Networks

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates