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Consumer Electronics and Entertainment

Q3 2026

Quantified Consumer

The New Live TV Model: Skinny Bundles, Sports, News

Live content remains essential in the streaming age, particularly for sports, news, and event programming. This study explores shifting preferences for live TV delivery, including vMVPDs, direct-to-consumer services, and hybrid bundles. It measures adoption, satisfaction, churn, and willingness to pay for live content. The research tracks key demographic trends and tests consumer sentiment on package size, content exclusivity, and sports fragmentation.