Providing Market Intelligence for 40 Years

In The News

The Smart Money: Trust Is the Smart Home's Next Battleground

Recent Parks Associates research finds that almost a third of consumers who do not own or intend to acquire a smart home device are inhibited by data privacy and security concerns. Nearly two-thirds of smart home device owners also express concerns about the security of their personal data within the devices they own.

"Parks Associates research finds that 72% of consumers are concerned about the data privacy and security implications of AI, creating a cycle where the same data powering innovation fuels more consumer skepticism."

Perhaps the most eye-opening aspect of this consumer demand for integrators and even manufacturers is that consumers increasingly appear willing to pay for stronger protections, which can enable another revenue layer. Parks Associates research finds that more than half of U.S. internet households would pay more for products that are certified by independent cybersecurity testing organizations. Similar numbers indicate willingness to pay more for products that store data locally rather than relying heavily on cloud storage.

From the article, "The Smart Money: Trust Is the Smart Home's Next Battleground" by Daniel Holcomb

Previously In The News

Netflix To Continue Original Content Push Through 2017

A study by Parks Associates has revealed that around 31% of broadband households subscribe to multiple over-the-top services. The study also revealed that the most common pairing is Netflix and Amazon...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive