Providing Market Intelligence for 40 Years

In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive management, and personalisation.              

“Consumers expect providers to deliver reliable connectivity, proactive support, and protection across the connected home,” said Jennifer Kent, Senior Vice President & Principal Analyst, Parks Associates. “AI enables providers to anticipate problems, personalise service and create experiences that build long-term loyalty.”

“Broadband competition is shifting beyond speed,” said Tam Williams, Contributing Analyst, Parks Associates. “The providers that deliver the most reliable, secure and personalised connected home experience will be best positioned to retain subscribers and attract new customers as AI becomes an integral part of everyday digital life.”

From the Advanced Television article, "Research: Broadband competition shifting beyond speed" 

Previously In The News

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

One merger after another: How the Paramount-WBD deal will impact future Oscar campaigns

Michael Goodman, director of entertainment research at Parks Associates, pointed out that the two studios have historically brought starkly different recent trajectories to the table. While Paramount...

The 2027 Emmys need a home — will it be on Netflix, Prime Video, or YouTube?

Michael Goodman, director of entertainment research at Parks Associates, says that if the rights head to the open market, there could be a significant increase in the rights fees or whoever winds...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive