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Smart Home: Products and Services

Q4 2025

Smart Product Market Assessment

Smart Video Products: Business Models & Features

Smart video products lead the smart home devices market in adoption and recurring service revenues, but growing competition threatens to commoditize the category.  This report examines key industry trends shaping the market, including advancements in AI-powered video analytics, privacy and security enhancements, and the growing role of subscription-based services. It identifies key market drivers and barriers informing a five-year forecast of US unit sales and revenues for smart cameras and video doorbells.  It features a competitive analysis of leading brands and products, evaluating differentiation in hardware, software, and service offerings.

This study also provides years of trending data tracking consumer familiarity, adoption, and purchases. It evaluates the buyer journey, including buyer motivations, purchase and install channels, average sales price, product returns, and barriers to purchase, user experience with leading brands’ products, controls/interface preferences. The research tests next generation features, such as AI-driven object and facial recognition, proactive crime deterrence (e.g., smart lighting and sirens), thermal and low-light imaging, integration with other smart home devices, and encrypted video streaming.

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Executive Summary

Key Industry Trends

Smart Video Products Ownership, Trending

Paid Services for Smart Video Devices

Security Service Market Segments

Paid Services for Video Doorbells

Video Storage and Access from Smart Video Products

Value of Advanced AI Features of Smart Video Products

Smart Video Product Net Promoter Scores by Alert Experiences

% of Smart Camera’s Purchased Online

Smart Video Product NPS by Device Installation Method

Interest in Device Bundle

Top Devices Desired for Video Product Bundle

Smart Video Product Adoption

Security System Adoption

Attitudes towards Alerts

% Rating Advanced AI Features Appealing

Industry Trends & Forecast

Competitive Product Launches & Differentiation

Product Evolution & Sunset: Lifecycle Management

AI and Intelligent Video Features

Partnerships, Ecosystem & Integrations

Subscriptions, Pricing & Service Models

Matter 1.5: IP Cameras Now Supported

Market Forces Impacting Smart Video Device Adoption

US Forecast - Video Doorbells: Annual Unit Sales

US Forecast - Video Doorbells: Annual Sales Revenue at End-user Value

US Forecast - Networked Cameras: Annual Unit Sales

US Forecast - Networked Cameras: Annual Sales Revenue at End-user Value

Competition & Differentiation

Newly Released Video Doorbells Models and Pricing

Newly Released Smart Camera Models (Indoor) and Pricing

Newly Released Smart Camera Models (Outdoor) and Pricing

Newly Released Outdoor Light Fixtures w/Camera Models and Pricing

Top 10 Brand Owned: Video Doorbell

Top 10 Brand Purchased: Video Doorbell

Top 10 Brand Owned: Smart Camera

Top 10 Brand Purchased: Smart Camera

Top 10 Brand Owned: Outdoor Lighting Fixture with Camera

Top 10 Brand Purchased: Outdoor Lighting Fixture with Camera

The Next 5 Years: Key Smart Camera Features

Feature Comparison of Select Smart Camera Competitors

Feature Comparison of Select Video Doorbell Competitors

Feature Comparison of Select Outdoor Lighting Fixtures with Cameras Competitors

Adoption, Purchases, & Drivers

Smart Home Device Ownership

Smart Video Products Ownership, Trending

Average Number of Smart Video Products Owned, Among Device Owners

Smart Video Doorbell: Recent Purchases & High Purchase Intentions, Trending

High Familiarity with video products

High Perceived Value with video products

High Affordability with video products

Net Promoter Scores: Smart Video Products

Key Market Drivers for Smart Video Products

Frequency of Package Deliveries to the Home by Video Product Owners

Timing of Package Theft by Video Product Owners

Barriers to Adopt Smart Video Products

Smart Video Device Buyer Journey

Smart Video Doorbell Acquisition Method

Smart Camera Acquisition Method

Floodlight Camera Acquisition Method

Smart Home Product Purchase Channel

Smart Video Product Average Selling Price

Smart Video Doorbell: Type of Purchase

Smart Camera: Type of Purchase

Floodlight Camera: Type of Purchase

Smart Video Product Installation Method

Smart Video Product NPS by Device Installation Method

Smart Video Product Usage & Alerts

Smart Camera: Area of Installation

Smart Camera NPS by Area of Installation

Smart Camera or Floodlight Camera: Area/Person Monitored

Area/Person Monitored by Smart Camera Installation Location

Smart Video Doorbell: Area/Person Monitored

Power Source for Smart Video Products

Smart Camera Location by Smart Camera Power Source

Wired vs. Wireless Video Doorbells by Security System Installation Method

Wired vs. Wireless Smart Camera by Security System Installation Method

Wired vs. Wireless Floodlight Camera by Security System Installation Method

Wired vs. Wireless Video Doorbell by Device Age

Wired vs. Wireless Smart Camera by Device Age

Wired vs. Wireless Floodlight Camera by Device Age

Frequency of Notifications or Alerts from Smart Video Products

Attitudes towards Alerts on Smart Video Products

Attitudes towards Alerts on Smart Video Products by Frequency of Notifications

Smart Video Product Net Promoter Scores by Alert Experiences

Control Apps & Ecosystems

Primary Control Method of Smart Video Doorbell

Primary Control Method of Smart Camera

Primary Control Method of Floodlight Camera

Platforms Used to Control Smart Home Device by Smart Video Product Ownership

Number of Platforms Used to Control Smart Home Device by Smart Video Product Ownership

Smart Video Product Attached Services

Paid Services for Video Doorbells

Paid Services for Smart Cameras

Paid Service Attach Rate by Camera Location

Paid Services for Floodlight Camera

Net Promoter Scores of Smart Video Products by Paid Services for Smart Video Products

Video Storage and Access from Smart Video Products

Smart Video Doorbell: Monthly Fee for Video Storage

Smart Camera: Monthly Fee for Video Storage

Floodlight Camera: Monthly Fee for Video

Smart Video Devices & Security Systems: Overlap & Bundling

Security Solution Adoption

Paid Security Service Adoption

Security Service Market Segments: Monitoring, Systems, and Devices

Home Security System Adoption by Smart Video Product Ownership

Devices Acquired as Part of Security System

Devices Acquired as Part of Security System by Security Installation

Devices Added to Existing Security System

Devices Added to Existing Security System by Installation Method

Intended Smart Video Product Purchase Bundle: Alone, Security System, Other Devices

Interest in Device Bundle

Desired Smart Home Device Bundles with Smart Video Products

Smart Video Product Next Gen Features

Features of Future Smart Cameras

Select “Must Have” Features for Future Smart Camera, Trending

Features of Future Smart Video Doorbells

Select “Must Have” Features for Future Smart Video Doorbells, Trending

Value of Advanced AI Features of Smart Video Products

Smart Video Device User Segments

Smart Video Product Owner by Demographics

Housing Factors Breakdown of Smart Video Product Owners

Lifestyle Attitudes by Smart Video Product Ownership

Active Brands in US Market

Video Doorbell Brands in Market

Smart Camera Brands in Market

Smart Outdoor Light Fixtures w/Camera Brands in Market

Appendix

Published by Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.