Parks Associates

Latest Insights

03/17/2026

Parks Associates webinar addresses frequency jammers and the hidden risk to security monitoring

03/12/2026

Smart lock and garage door opener adoption shows signs of growth as access control integrates with home security ecosystems

03/09/2026

Parks Associates and TechSee research: Wi-Fi quality gaps drive 50-point NPS swing and put 43% of at-risk broadband households on the brink of churn

02/26/2026

Smart tech retrofits move from optional upgrade to strategic necessity for multifamily owners

02/18/2026

Generative AI reaches 58% of US internet households, but monetization and trust lag, according to new research from Parks Associates

02/10/2026

Streaming Competition and Profitability: Pricing Models & Retention Strategies shows cost savings, not content, is the primary driver of streaming churn

02/03/2026

Parks Associates and Carrier release new research at DistribuTECH on HVAC and grid flexibility

01/06/2026

Sixty-one percent of US internet households use their smart TV as the primary streaming device

12/30/2025

Parks Associates announces its annual Top Leaders in Technology list for 2025

12/16/2025

Total subscription TV and video revenue will rise from $186.5 billion in 2025 to $190.7 billion in 2030

12/15/2025

Parks Associates launches new Consumer Insights Dashboard tracking AI adoption and demand for smart home and entertainment applications

12/04/2025

Parks Associates and Vivint release white paper highlighting significance of energy, security, and centralization in the smart home value proposition

12/04/2025

Parks Associates and Vivint release white paper highlighting significance of energy, security, and centralization in the smart home value proposition

11/18/2025

Eighty-six percent of Americans want to use less energy and save more on rising electricity costs

11/17/2025

Forty-one percent of apartment renters expect their internet service will be ready-to-go at move-in

10/29/2025

Parks Associates examines edge AI innovations in evolving IoT ecosystem

10/28/2025

Nineteen percent of US internet households have professionally monitored systems, while 7% pay for non-professional services like alerts and video storage

10/07/2025

Cloud AI video solutions drive scalability and efficiency in security monitoring, according to Parks Associates

10/01/2025

Amazon smart speakers now account for 60% of all smart speaker purchases

09/23/2025

Nearly one in five multifamily residents with home internet receive gigabit or faster download speeds

03/18/2026

The smart home is becoming an energy platform

03/12/2026

RealPage joins CONNECTIONS™ 2026 as an Event Sponsor

03/12/2026

Smart Energy Summit 2026: Empowering the Energy Ecosystem

03/11/2026

Connectivity Is Now a Core Amenity in Multifamily Housing

03/10/2026

Stay Ahead of the Threat

03/09/2026

Amazon Web Services joins CONNECTIONS™ 2026 as an Event Sponsor

03/03/2026

Netflix Drops Out, Paramount Set to Acquire Warner Bros. Discovery

02/25/2026

ADT Buys Origin AI – Security Providers are Becoming Whole-home Intelligence Platforms

02/25/2026

ADT Buys Origin AI: What It Means for ISPs and the Future of Wi-Fi Sensing

02/13/2026

Cameras at the Crossroads: Expanding Debate Over AI Surveillance

02/13/2026

Bridging the Gap Between Load Growth and Infrastructure

02/13/2026

Webinar: Frequency Jammers and the Hidden Risk to Security Monitoring

02/12/2026

Modernizing Multifamily: Retrofitting Smart Technology for Efficiency and Competitiveness

02/06/2026

Integrated Systems Technology joins CONNECTIONS™ 2026 as an Event Sponsor

01/29/2026

Sony–TCL Joint Venture: Redefining Scale and Premium Positioning in the Global TV Market

01/29/2026

eero joins CONNECTIONS™ 2026 as an Event Sponsor

01/27/2026

Vivint, an NRG Company, joins CONNECTIONS™ 2026 as a Platinum Sponsor and Smart Energy Summit 2026 as an Event Sponsor

01/22/2026

Hardware Isn’t the Differentiator Anymore

01/21/2026

Google TV and Samsung Signal the Next Phase of the Smart TV Platform War

01/20/2026

The OS Layer Is Where the Smart TV Wars Are Being Won

03/13/2026

Jennifer Kent, Senior VP, Parks Associates: Women in Security

03/12/2026

Streaming Could Lead to Better Ads, Enhanced Experiences

03/11/2026

Good Wi-Fi key to platform choice and reducing churn: Report

03/10/2026

AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025

03/09/2026

Research: Wi-Fi quality gaps drive churn risk for US ISPs

03/09/2026

Parks: Wi-Fi Gaps Undermine Household Broadband Quality

03/08/2026

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

03/06/2026

Marcelo Oliveira: The Router is the Next Strategic Battleground for ISPs

03/05/2026

Roku Debuts Search Button For Free Live TV

03/04/2026

T-Mobile Brings Back Free MLB.TV Access for Customers

03/02/2026

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

02/25/2026

Broadpeak launches Multiview solution to simplify multi-stream live sports viewing

02/25/2026

One man accidentally gained access to thousands of robot vacuums, exposing the AI cyber nightmare risk facing millions of Americans

02/24/2026

Eufy Fingerprint Smart Lock Gets 35% Price Cut

02/19/2026

Biometric Smart Locks: Are Physical Keys Going Extinct?

02/18/2026

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

02/18/2026

Generative AI: Growth Surge Meets Trust Issues

02/13/2026

The Smart Money: 5 CES Smart Home Takeaways

02/12/2026

One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms

02/04/2026

4 ways digital platforms are reshaping entertainment access in 2026

Upcoming Events

March 19

Frequency Jammers and the Hidden Risk to Security Monitoring - Webinar

Parks Associates is hosting the Frequency Jammers and the Hidden Risk to Security Monitoring Webinar, cohosted by Telecom Design, with Elizabeth Parks, President and Chief Marketin...

March 27

OTT.X Advertising Roundtables

Michael Goodman, Director, Entertainment Research, Parks Associates will be speaking at the OTT.X Advertising Roundtables on March 27 from 10 AM PT. Taking place on March 27th,...

April 14

Connected America

Elizabeth Parks, President & CEO, Parks Associates will be speaking in the session, "Rethinking connectivity in MDUs: Innovation beyond the unit" on April 14 at 2:00 - 2:45 PM on t...

May 05

CONNECTIONS: The Premier Connected Home Conference

Parks Associates will host the 30th annual CONNECTIONS™ May 5-7, 2026, at the Hyatt Regency Santa Clara. CONNECTIONS™: The Premier Connected Home Conference is an executive con...

June 11

Connected Health Summit: Enhancing Independence: Safety and Security for Seniors

Parks Associates is hosting the Connected Health Summit virtual session: Enhancing Independence: Safety and Security for Seniors on Thursday, June 11, 2026 from 12:00 PM CT. Con...

August 20

Smart Energy Summit: The Connected Grid: Empowering Consumers, Platforms, and Providers

Parks Associates is hosting the Smart Energy Summit virtual session: The Connected Grid: Empowering Consumers, Platforms, and Providers on Thursday, August 20, 2026 from 12:00 PM C...

December 10

Connected Health Summit: Connected Senior Living: Building Smart, Supportive Communities

Parks Associates is hosting the Connected Health Summit virtual session: Connected Senior Living: Building Smart, Supportive Communities on Thursday, December 10, 2026 from 12:00 P...

Workshop & Webinar

March 19

Consumer Electronics and Entertainment

Entertainment Content: Video, Audio, Gaming

Latest Insights

Upcoming Events

Frequency Jammers and the Hidden Risk to Security Monitoring - Webinar

OTT.X Advertising Roundtables

Connected America

CONNECTIONS: The Premier Connected Home Conference

Connected Health Summit: Enhancing Independence: Safety and Security for Seniors

Smart Energy Summit: The Connected Grid: Empowering Consumers, Platforms, and Providers

Connected Health Summit: Connected Senior Living: Building Smart, Supportive Communities

Workshop & Webinar

Frequency Jammers and the Hidden Risk to Security Monitoring

Analysts

Tricia Parks

Founder

John Barrett

Director of Consumer Analytics

Yilan Jiang

Senior Director of Consumer Analytics

Elizabeth Parks

President and Chief Marketing Officer

Mindi Sue Sternblitz-Rubenstein

VP, Marketing

Jennifer Kent

Senior Vice President and Principal Analyst

Kristen Hanich

Senior Director of Research

Yuting Mu

Consumer Insights Analyst II

Parks Associates

Market Research and Consulting Company

Daniel Holcomb

Senior Analyst, Smart Home Research

Tam Williams

Contributing Analyst

Michael Goodman

Director, Entertainment Research

Providing Market Intelligence for 40 Years

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