Analyst Blog

Broadband connectivity, fixed or mobile, is now considered a fourth utility for consumers and is the foundation of enabling connected devices and applications in the home. This includes an average of 9.2 connected computing and entertainment devices—such as computers, smartphones, smart TVs, and smart speakers, an average of 1.2 connected health and wellness devices—such as heart rate and sleep monitors, and an average of 2.6 smart home devices. Parks Associates' new...
 
by Parks Associates | Jun. 16, 2021
Tags: smart home, Whitepaper


With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big 3 Leads in Subscription Retention The “Big 3” in OTT services — Netflix,...
 
by Liam Gaughan | Jun. 14, 2021
Tags: cord cutting, OTT, streaming

Authors: Jennifer Kent, Frank Saldana Apple announced several new additions to its smart home platform at the Worldwide Developers Conference (WWDC) this week. In addition to product updates to the Apple Watch and HomeKit, Apple also unveiled concrete plans to boost overall connected...

Submitted by Future of Video Speaker – Gideon Gilboa, Kaltura  Content and pricing alone are no longer enough to earn viewers’ loyalty. Households consider up to 13 video streaming attributes when deciding between subscriptions, according to Nielsen Total Audience Report....
 

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continues with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Matt Smith, VP, Business Development, Symphony MediaAI, is featured as the...
 
by Parks Associates | Jun. 7, 2021
Tags: COVID-19, digital media, streaming

Parks Associates continues its 4th annual Future of Video: OTT, Pay TV, and Digital Media conference with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Jon Heim, Sr. Director of Product Mangement, TiVo , will be featured as an...
 
by Parks Associates | Jun. 4, 2021
Tags: digital media, OTT, streaming

Parks Associates ’ 4th annual Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Future Today as a Gold Sponsor. Future Today is a leader in premium ad-supported video publishing platforms with over a decade of experience helping content...

Parks Associates  continues its fourth annual  Future of Video: OTT, Pay TV, and Digital Media  virtual series with the upcoming sessions  Retention and Churn in OTT  and  Data and Decision Making in Video Services  on June 9 from 11 AM to 4:15 PM...
 
by Parks Associates | Jun. 2, 2021
Tags: OTT, pay TV, streaming


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