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May 23, 2025
Why Shoppable TV Is the Next Frontier for CTV Monetization
December 27, 2024
Parks Associates announces its annual Top Leaders in Technology list for 2024
November 19, 2024
Parks Associates: ATSC, Hearst Television, The CW Network, Echostar, ClixTV, Origin, Yieldmo, Google, Mansa, and Verizon keynote seventh annual Future of Video, November 19-21 in California
November 14, 2024
Parks Associates: 68% of US households have a smart TV and 46% have a streaming media player
November 07, 2024
Tech giants dominate streaming platform market: 65% of US Internet households use either Roku, Samsung, or Amazon as their primary CTV platform
October 29, 2024
Parks Associates: Frequent use of ad-based services is associated with easier content discovery
October 17, 2024
Parks Associates: 53% of connected TV device owners and intenders see the benefits of staying within the same product ecosystem
October 08, 2024
Parks Associates events explore disruptions, innovations, and consumer choice in home services for energy delivery and video distribution
October 03, 2024
Parks Associates: 42% of US internet households used a free ad-based streaming video service in the past 30 days
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