Providing market intelligence for more than 35 years

Blogs

November 07, 2024
Tech giants dominate streaming platform market: 65% of US Internet households use either Roku, Samsung, or Amazon as their primary CTV platform
October 29, 2024
Parks Associates: Frequent use of ad-based services is associated with easier content discovery
October 17, 2024
Parks Associates: 53% of connected TV device owners and intenders see the benefits of staying within the same product ecosystem
October 08, 2024
Parks Associates events explore disruptions, innovations, and consumer choice in home services for energy delivery and video distribution
October 03, 2024
Parks Associates: 42% of US internet households used a free ad-based streaming video service in the past 30 days
August 26, 2024
81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce
July 18, 2024
Discover the Future of AI in Entertainment: Free Webinar Registration
March 19, 2024
Parks Associates addresses streaming services and the multifamily market at Future of Video and Smart Spaces virtual series
March 05, 2024
Parks Associates’ Future of Video addresses disruptions in video distribution and transformation of streaming business and revenue models