Parks Associates

Latest Insights

05/14/2024

Parks Associates: 20% of US internet households subscribe to a gaming service, and 32% subscribe to a streaming audio service

05/08/2024

Parks Associates: New middle-market consumer segment represents 37% of smart home households

05/02/2024

Parks Associates: 18% of households with professional monitoring report a high intention to cancel their monitoring contracts

05/01/2024

Parks Associates: 77% of internet households participate in free loyalty programs

04/30/2024

Parks Associates: 30% of internet households own either a smart camera or a smart video doorbell

04/25/2024

Parks Associates: 29% of former demand response (DR) participants say they left the program because it was no longer available

04/22/2024

Vast majority (80%) of US households have a home network router; 28% report intentions to purchase

04/17/2024

Parks Associates: 18% of US households have six or more smart home devices

04/15/2024

Parks Associates at NAB: US households report consuming 43.5 hours of video per week across all viewing devices

04/10/2024

Parks Associates at ISC West: Among recent buyers of security systems, only 7% of purchases are coming from local home security companies

04/09/2024

Parks Associates: 42% of security system owners expect police to respond to an alarm within 10 minutes

04/04/2024

Parks Associates:40% of smart home device owners who use a control platform/assistant most frequently use Amazon or Ring

03/27/2024

Parks Associates: 43% of US households own a security solution, and almost one-third of households subscribe to a security service

03/20/2024

Parks Associates: Smart smoke detectors to reach nearly $1 billion in US market by 2027

03/13/2024

Parks Associates: Generative AI is paving the way for innovative streaming business models

03/12/2024

Parks Associates: Streaming video services’ Net Promoter Scores (NPS) settle lower following 2021 pandemic high scores

03/07/2024

Thirty-three percent of households with insurance would switch providers to acquire smart home devices

02/29/2024

Parks Associates’ consumer study Demand for Security Solutions: Devices, Systems, and Services shows 60+% of US households with self-monitoring report feeling that DIY keeps them as safe as professional monitoring

02/20/2024

Parks Associates: 61% of households who churned from a video streaming service think they are spending too much on streaming services

02/13/2024

Parks Associates: Only 24% of Security Dealers are Familiar with Matter

05/13/2024

NBA Reportedly Wants a Streaming Partner for Broadcast Rights Package

05/07/2024

CONNECTIONS Speaker Highlight - Gilles Drieu - ADT

05/07/2024

CONNECTIONS Speaker Highlight - Shelly Group

05/06/2024

ADT Speaker Highlight - CONNECTIONS 2024

05/06/2024

CONNECTIONS Speaker Highlight - Edison Partners

05/03/2024

Leviton Speaker Highlight - CONNECTIONS

04/29/2024

GVTC Keynote Highlight - CONNECTIONS

04/26/2024

Savant Speaker Highlight - Savant

04/23/2024

Parks Associates Announces Moen as an Event Sponsor for CONNECTIONS 2024

04/22/2024

VectorSolv Joins CONNECTIONS Event Series as an Event Sponsor

04/19/2024

Savant Will Support CONNECTIONS as Break Sponsor

04/18/2024

Privacy and Data Security Incidents and Response

04/16/2024

Cognitive Systems Joins CONNECTIONS as Break Sponsor

04/16/2024

Resideo Makes Strategic Acquisition of Snap One for $1.4 Billion

04/12/2024

CONNECTIONS Announces Schlage to be Reception Sponsor

04/04/2024

Midea is a 2024 CONNECTIONS Breakfast Sponsor

04/04/2024

Xailient Annnounces Sponsorship for 2024 CONNECTIONS Conference Series

04/03/2024

Affiliated Monitoring Joins CONNECTIONS 2024 as Event Sponsor

03/21/2024

Toll Brothers Keynote Highlight - Smart Spaces

03/19/2024

Positron Access Speaker Highlight - Smart Spaces

05/15/2024

Research: 20% of US homes subscribe to gaming service

05/15/2024

The Best WiFi Solutions for Apartment Buildings

05/01/2024

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

04/25/2024

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

04/24/2024

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

04/23/2024

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

04/23/2024

Parks: 80% of U.S. Internet Homes Own a Network Router

04/23/2024

Research: 80% of US households have home network router

04/23/2024

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

04/18/2024

Survey: 18% US homes have 6 or more smart devices

04/17/2024

U.S. Video Consumption Tops 43 Hours Per Week

04/17/2024

The Smart Money: Smart Smoke/CO Detection on the Rise

04/16/2024

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

04/16/2024

Video Viewing Rises Significantly in U.S. Internet Households

04/16/2024

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

04/15/2024

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

04/15/2024

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

04/12/2024

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

04/11/2024

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

04/10/2024

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Upcoming Events

June 13

Home Services: Familiarity, Affordability, and Value

Consumer's daily lives are shifting to revolve around a service-based model for virtually all aspects of life – and are driven by the role of connectivity in creating new experienc...

June 13

Health Tech Revolution: Connected Devices and Strategies

The role of connected devices in health and wellness, along with new business strategies and consumer-centric healthcare, is pivotal in shaping the future of the healthcare industr...

June 19

Aparmentalize

Jennifer Kent, Vice President, Research, Parks Associates, will be speaking in the session "Seamless Connectivity: Where in the WiFi is Waldo?" at the NAA event Aparmentalize, Boot...

July 23

Smart Living: Attracting and Retaining Residents

The event caters to building executives and hardware, middleware, and software providers enabling the next generation of consumer and property manager experiences in the multi-dwel...

July 23

Unlocking Energy Efficiency through Smart Home Platforms

Discover how smart home platforms are revolutionizing energy efficiency in residential settings. Explore the integration of energy management features into platform technologies, e...

August 15

Health and Home: Modern Lifestyles

As our understanding of health and wellness continues to evolve, so does the way we design, build, and equip our homes. In today's modern lifestyle, there's a growing emphasis on c...

August 15

State of Streaming Services

Future of Video brings together industry leaders to share insights on the business of streaming services and the monetization strategies emerging as a result of new business models...

September 18

2024 HIRI Insights Summit

Elizabeth Parks, President and CMO, Parks Associates, will be speaking in the session “How smart home technology is changing the home improvement landscape,” at the 2024 HIRI Insig...

October 10

Demand-Side Management: Leveraging IoT for Energy Efficiency

The average US home has more than 16 connected devices today. Discover state-of-the-art energy-efficient technologies and practices in smart homes. Explore strategies to meet consu...

October 10

AVOD and New Revenue

Future of Video brings together industry leaders to share insights on the business of streaming services and the monetization strategies emerging as a result of new business models...

SMB

Small-and-medium Business Research

Latest Insights

Upcoming Events

Home Services: Familiarity, Affordability, and Value

Health Tech Revolution: Connected Devices and Strategies

Aparmentalize

Smart Living: Attracting and Retaining Residents

Unlocking Energy Efficiency through Smart Home Platforms

Health and Home: Modern Lifestyles

State of Streaming Services

2024 HIRI Insights Summit

Demand-Side Management: Leveraging IoT for Energy Efficiency

AVOD and New Revenue

Workshop & Webinar

Analysts

Tricia Parks

Founder

John Barrett

Director of Consumer Analytics

Yilan Jiang

Senior Director of Consumer Analytics

Elizabeth Parks

President and Chief Marketing Officer

Mindi Sue Sternblitz-Rubenstein

VP, Marketing

Jennifer Kent

Vice President, Research

Kristen Hanich

Director of Research

Eric Sorensen

Director, Streaming Video Tracker

Sarah Lee

Research Analyst

Yuting Mu

Consumer Insights Analyst I

Parks Associates

Market Research and Consulting Company

Daniel Holcomb

Senior Analyst, Smart Home Research

Hillary Glaser

Marketing Associate

Providing market intelligence for more than 35 years

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